“And so despite my esteem for the high challenge of writing, for the reach of the writerly life, it’s not something anyone actually wants me to do. The American mind has made that very clear, it has said: ‘Be a specialised something — fill your head with the zeitgeist, with the technical — and we’ll write your ticket.’”
Do you want a book with your Happy Meal? McDonald’s will replace Happy Meal toys with books for two weeks next month. Don’t expect to pull out Cloudy With A Chance of Meatballs with your fries, though. The books were created for McDonald’s by Leo Burnett and discuss nutrition. Did they miss the irony?