There are a lot of writers who work in advertising, and it's starting to have an impact. People are more likely to love brands if there is a story involved, according to a new study. "We’ve known for a long time there is no ‘buy’ button in the brain. But these results show there’s a ‘story’ button," neuroscientist Paul Zak says. Pair with: Our essay on working at a creative agency after getting your MFA.
We already knew that Haruki Murakami was a writer and runner but a former jazz club owner, too? Aaron Gilbreath visited Murakami's 1970s jazz club, Peter Cat, and found "a drab three-story cement building. Outside, a first-floor, a restaurant had set up a sampuru display of plastic foods." For more Murakami, read our review of 1Q84.
We’ve published essays before on the importance of good grammar, but it’s rare that something comes along that illustrates its value so clearly. A couple weeks ago, the Times published a blurb about This is the Story of a Happy Marriage, a recent essay collection by Ann Patchett, that led to the author sending in what may be the best correction of all time. For more on Patchett's work, you could read Kevin Charles Redmon on her book State of Wonder.
Out this week: Manhattan Beach by Jennifer Egan; Fresh Complaint by Jeffrey Eugenides; Dogs at the Perimeter by Madeleine Thien; A Moonless, Starless Sky by Alexis Okeowo; An Unkindness of Ghosts by Rivers Solomon; Dunbar by Edward St. Aubyn; Her Body and Other Parties by Carmen Maria Machado (whom we interviewed recently); and We Were Eight Years in Power by Ta-Nehisi Coates. For more on these and other new titles, go read our most recent book preview.
“That little book had such an impact. It changes the course of history. When you think about how sheer accident can change so much, it’s breathtaking.” A set of Luo-language books written by President Obama's father are up for auction until today, reports The New York Times. Written for the East African Literature Bureau,“the series uses the character Otieno, the Wise Man to offer advice on farming, healthy eating habits and other topics.” Pair with our own Janet Potter on reading presidential biographies.