Dwight Garner’s New York Times piece last weekend, “The Way We Read Now,” was a joy, but I wonder how his opinions might’ve changed had he read this Time article first. Apparently some scientists speculate it’s harder to remember digital content than print.
e-Forgetting
Bookstore Boon
The shuttering of Borders locations across the country, an "unusually vibrant selection" of new releases, and "customers who seem undeterred by pricier titles" have contributed to "surprisingly strong sales for many bookstores" across the country.
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Marketing Murakami
To encourage first edition sales of Haruki Murakami’s latest novel, Colorless Tsukuru Tazaki and His Years of Pilgrimage, his publishers are going to include “a special sheet of stickers designed by five Japanese illustrators.” If that sounds as corny to you as it does to me, then consider the fact that the book likely does not need any real marketing strategy whatsoever: when it came out in Japan, it sold over a million copies per week.
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Great, No, Greatest
"Art isn’t a footrace. No one comes in first place. Greatness is not a universally agreed-upon value. ... America isn’t one story. It’s a layered and diverse array of identities, individual and collective, forged on contradictory realities that are imbued with and denied privilege and power. Our obsession with the Great American Novel is perhaps evidence of the even greater truth that it’s impossible for one to exist. As Americans, we keep looking anyway." Cheryl Strayed and Adam Kirsch discuss the Great American Novel in this week's New York Times Bookends. For a slightly different take, consider the 9 novels our experts chose as the Greatest American novels, from Moby-Dick to The Godfather.
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Sehgal and Adichie in Conversation
In the introduction to her interview with the author, the inimitable Parul Sehgal described Chimamanda Ngozi Adichie’s latest novel, Americanah, as “a thrilling and risky piece of writing that takes on taboos, shatters pieties, and combines forthright prose, subversive humor, and a ripping good story.” If that doesn’t sell you, I don’t know what will.
Bart the Streamer
Following the news that The Simpsons will now be available for online streaming for the first time, Myles McNutt makes the case that the world needs a Simpsons Clip Database. He justifies his sentiment by pointing out that “in a world where Simpsons references are a language for a certain generation, the ability to stream this content has tremendous value, and could push use of an app that otherwise would struggle to compete with services like Netflix.”
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Battle of Editors
When a novel is printed in multiple countries, it often has more than one editor. Slate interviews Emma Donoghue; her American editor, Judy Clain; and her Canadian editor, Iris Tupholme, about how they all edited Frog Music. They discuss everything from how to deal with editing disputes to the best way to get edits. "I much prefer to get everyone’s opinions separately, because if I got a single editorial letter, it would be like getting a note from God!" Donoghue says. For more on the editing process, read about our own Edan Lepucki's relationships with her copy editor and editor.
Friends Forever
Year in Reading alumnus Jonathan Safran Foer and Oscar-winning actress Natalie Portman have been exchanging emails for over a decade. Over at The New York Times Magazine, they share their recent correspondence on how things have changed since the beginning of their friendship.