"I can show you a sacred book that might interest a man such as yourself" –
Jorge Luis Borges, “The Book of Sand”
1.
Like many people who love to read, I exist in a paradoxical state of having both far too many books and far too few. I probably don’t have many more than the average literature lover of my age, but I live in a smallish apartment, and it often feels hazardously, almost maniacally overcrowded with books. A precarious obelisk of partially read paperbacks rises from my bedside table, coated in a thin film of dust. My shelves are all two rows deep, stuffed with a Tetris-like emphasis on space-optimization, and pretty much every horizontal surface holds some or other type of reading material. I haven’t read nearly all of these books (many of them I haven’t even made a serious attempt to get started on) but that doesn’t stop me from accumulating more at a rate that neither my income nor my living space can reasonably be expected to sustain.
This is, on occasion, a source of mild tension between my wife and me. She’s a reader too, and likes having a lot of books about the place, but she also likes to have space for all those other objects that you need to have around if you want your home to look like a home, and not a drastically mismanaged second-hand bookshop. Every time I come through the door with a couple of new purchases, or carefully rip open a padded envelope from Amazon, I can’t help being aware that I am engaging in a small act of domestic colonization, claiming another few cubic inches in the name of the printed page, in the struggle of
Lesensraum against
Lebensraum.
The situation has been deteriorating for years now and, up until very recently, wasn’t showing any signs of potential resolution. Then a friend gave me a gift of a
Kindle, slyly mentioning that he was doing so, at least in part, as a benevolent intervention into my shelf space situation. I’m not sure I would necessarily have chosen to buy an e-reader myself. I am more or less your typical bibliophile, in that I have always loved books almost as much for their physical properties as for their intellectual ones. I like the way a well-made paperback flops open in the hand, the briskly authoritative slap of its pages as it closes. I enjoy the feel of a hardback, its solidity and self-enclosure, its sober weight, the whispering creak of its stretching spine. I like the way they smell, too: the slightly chemical tang of new books and the soft, woody scent of old ones. (If you’re picturing me crouched in a corner of your local bookstore like some sort of mental case, a Library of America edition of
Pale Fire pressed to my face, you can stop right there: it’s an incidental pleasure, not something I pursue with any kind of monomaniacal intensity).
My point is that I, like a lot of other people, enjoy books as objects. Despite the difficulties that can arise from their accumulation, I like that they occupy physical as well as mental space. In fact, I quietly entertained the futile hope that the whole idea of e-books and e-readers would prove to be a transitory fad, that everyone would just somehow forget that books were cumbersome and comparatively expensive to produce and not especially good for the environment and that they could very easily be replaced by small clusters of electronic data that could be beamed across the world in seconds without ever taking up any actual space. I did not want what happened to CDs to happen to books. But then I took this small, smoothly utilitarian rectangle of grey plastic out of its box and fired it up. Within minutes, I was beginning to understand its crazy potential. In no time at all, I had downloaded a small library of free, out-of copyright classics. There is, obviously, something to be said for being able to walk around with the complete works of
Tolstoy on your person at all times without fear of collapsed vertebrae or public ridicule. There is also, just as obviously, something to be said for having immediate access to a vast, intangible warehouse of books from which you can choose, on a whim, to purchase anything and begin reading it straight away. It occurred to me that Borges would have been thrilled and horrified in equal measure by the Kindle. In fact, in a weird way, he sort of invented it (in the same way that
Leonardo “invented” the helicopter and various other gadgets).
2.
At the beginning of his story “The Book of Sand,” the unnamed bibliophile narrator — like Borges himself, a retired librarian at the Argentine National Library — hears a knock on the door of his apartment. At the door is a Scottish Bible salesman. When the narrator informs him, somewhat superciliously, that he has more than enough Bibles to be getting on with, and in more than enough rare editions, the salesman replies that he is also in possession of a strange volume he bought for a few rupees and a Bible from an illiterate untouchable in Bombay (“people could not so much as step on his shadow,” we are informed, “without being defiled”). He shows the narrator this clothbound octavo volume and, as he examines it, “the unusual heft of it” surprises him. The Bible salesman tells the narrator that the illiterate from whom he bought the volume “told me his book was called the Book of Sand because neither sand nor this book has a beginning or an end.” The narrator then tries to find the book’s first page, and quickly realizes that this is impossible, because it is as though the pages “grew from the very book.” He encounters the same problem in trying to find its final page, and stammers his disbelief at the impossible object he holds in his hands:
“It can’t be, yet it
is,” the Bible peddler said, his voice little more than a whisper. “The number of pages in this book is literally infinite. No page is the first page; no page is the last.”
The narrator realizes that he has to have the book, and offers the salesman the entirety of his pension along with an extremely rare edition of Wyclif’s black-letter Bible (thus repeating the salesman’s previous symbolic exchange of holy scripture for this impossible text that seems at once to encompass and to blaspheme against the natural, Godly order). The Book of Sand now in his possession, the narrator spends his days and nights in contemplation of its mysteries, gorging himself at its inexhaustible font of texts. Before long, he begins to realize that the book itself is “monstrous,” and that his possession of it — and its possession of him — has made him somehow monstrous too. “I felt it was a nightmare thing,” he tells us, “an obscene thing, and that it defiled and corrupted reality.” He considers burning it, but fears that “the burning of an infinite book might be similarly infinite, and suffocate the planet in smoke.” He decides that “the best place to hide a leaf is in the forest,” and the story ends with his discarding the Book of Sand on a shelf of damp periodicals in the basement of the library, taking care not to take note of where he’s hidden it so that it is effectively lost to him and, he hopes, the world.
I’m very fond of my Kindle. For the reasons I’ve outlined above, I think it’s an ingenious little gadget. But in my more hysterically Borgesian moments, I also think that there is something obscene about it, something that defiles and corrupts a reality I don’t want to see defiled and corrupted. It’s a tiny thing, really — smaller, in fact, than my paperback Penguin Classics edition of
The Book of Sand. And yet the number of pages it contains is, if not quite “literally infinite,” at least potentially infinite. No page is its first page; no page is its last. If I place it on one of my shelves, if I slip it between, say, two creased and dog-eared volumes of Borges’ stories, it sits there unobtrusively, slimmer than any of the books around it. And yet it has the uncanny, shape-shifting potential to encompass all of them, to embody them all both individually and as a whole. Unsettlingly, it makes all those other books appear suddenly unnecessary, superfluous, seeming to haunt them with the imminent prospect of their own redundancy. It’s an elegant coincidence that the microprocessors that facilitate its mysterious magic are made from silicon, which is extracted from the silica contained in sand. The Kindle is therefore, in an oddly literal sense, a book of sand.
What I think gives Borges the jitters about his Book of Sand is the way in which it — like the Aleph in his earlier story “The Aleph” — paradoxically contains an infinity within a finite space. Like so many of the uncanny objects in his work, it exerts a terrible, transformative pressure on reality. And the Kindle exerts its own transformative pressure, albeit in a more banal fashion. I don’t mean to imply that e-readers frighten me, because they don’t. They are no more monstrous or evil than any other example of a new technology replacing an old one (and the book itself is, after all, a piece of technology: a gadget of ink and paper and glue). But their ascendency does make me a little sad, because I know when I use my Kindle that, even though there are important ways in which it can’t even hope to compete with civilization's greatest invention, there are equally important ways in which it effortlessly surpasses it, and that these are the reasons why the e-reader will end up replacing the bound book.
3.
This was brought home to me recently when I received a copy of
Adam Levin’s colossal debut novel
The Instructions, which I recklessly agreed to review for a newspaper. The thing is over a thousand pages and is, in its hardback edition, considerably larger and heavier than any other book I currently possess (including a
Norton Complete Shakespeare that, until
The Instructions arrived, did bestride its narrow shelf like a Colossus, and ruled it with an iron fist). By way of illustrating the physical magnitude of Levin’s novel, let me make the following peculiar admission: during a moment of whimsical distraction one day last week, I discovered that it was possible to insert into the generous space between the book’s spine and its inner binding not one but
two standard-sized mouth organs that happened to be lying on my desk as I read it. Whatever obscure advantage might be gained from being able to secrete two wind instruments inside the binding of a book, any object of that size is going to be difficult to carry around (with or without mouth organs). And if you’re reading a 1,030 page novel to a reviewing deadline, you’re faced with a tricky conflict of practicalities: in order to get it read, you want to be able to take it with you if you have to leave the house, but lugging the thing around on a train or a bus is no joke, given that its volume and weight are roughly comparable to that of a hotel minibar.
So I did the obvious thing, and decided to see whether I could download
The Instructions from the Kindle Store. When I found that the e-book version wasn’t yet available, I was briefly seized by that most contemporary (and stupid) of irritations: that of being denied a convenience that didn’t even exist until very recently. Granted, Levin’s novel is an extreme example, but it got me thinking about the unassuageable forces that the book as an object, as a cultural artifact, is up against. The history of what we call progress is a catalogue of ways in which the desire for convenience has trumped almost every other concern. As I’ve said already (and perhaps even overstated to a suspicious degree), I love books, and I would rather not live in a world where they might end up as little more than interior décor affectations or, like vinyl records, fetish objects for a small but dedicated coterie of analogue cultists. E-books are not perfect, and the experience of reading them is, I think, still inferior enough to that of reading a real book that, all things being equal, I’d almost always choose the former. But the CD, as any audiophile will gladly tell you, is a far superior format to the MP3 in terms of sound quality and fidelity, and when was the last time you bought a CD? When was the last time anyone you know even bought a CD? Even my dad gets his music from iTunes now. I still have a small bookcase filled with CDs, but I haven’t added to it for years at this stage and, because I don’t even have a CD player anymore, they basically just sit there reminding me of a rapidly receding past in which recorded music used to have a physical presence.
No matter how badly I want to, I can’t quite imagine a possible future in which ink and paper books might somehow avoid the same fate. The insatiable desire for ever more and ever newer forms of convenience that drives our global economy and our technological culture leaves a scattered trail of obsolescence in its wake. As much as I don’t want my bookshelves to become part of this trail of obsolescence, I can already see early warning signs of my own desire for convenience — for instantly getting what I want, for not having to deal with mere objects in all their cumbersome actuality — beginning to outrank my love of the book as a physical thing. I don’t want my identity as a consumer, as a ruthless pursuer of the most user-friendly and cost-effective option, to supersede my identity as a booklover. I don’t look forward to a future in which my Kindle (or whatever device inevitably succeeds it) is the only book on the shelf. But it’s a future I’m fairly convinced is awaiting us, and it’s one that I, as a consumer, am playing my part in advancing us toward. There are moments when I wish I could follow the lead of Borges’ retired librarian and bury my book of sand on some obscure shelf in a library basement and just forget all about it. But then I realize that the thing is just too useful, too crazily convenient a tool to not embrace. And then I tell myself that it’s not possible, anyway, to shelve the advance of technology, and that history is filled with examples of beautiful things being supplanted by more efficient versions of those things. Ultimately, you’re never going to win an argument against convenience, no matter how much you love the anachronistic, heavy, unwieldy, and beautiful thing you want to save.
Image via the author
It would be interesting to know the exact reasons of the publishing companies choices. Why a different cover on the other side of the Atlantic? The cover does make a difference for the reader, for example,I wanted to read ‘The Paris Wife’ by Paula Mc Lain but I waited until I could get the American edition which showed a woman in a blue suit obviously sitting at a Paris Café, it exactly reflected my fantasies before reading the novel whereas the Art Deco cover of the Canadian edition that I was able to get would not inspire me at all. Ironically, we also judge a book by its cover.
“There’s something too advertisement-slick about the U.S. version, while the British version has a dark playfulness that I like.”
Is that meant to be a joke? The U.S. cover for 1Q84 is one of the best things the novel has going for it. Chip Kidd made a brilliant design.
The top three American versions seem more sinister than the UK versions. I love the UK version of The Cat’s Table–the American one almost seems like a non-fiction history book or something.
I wouldn’t buy the UK vs. of The Art of Fielding because I have a ridiculous aversion to anything chalkboard. Bad reason not to buy a book? You betcha. Yet, it’s true! And why, why has a dog been shot and is bleeding mustard in the US vs. of The Devil All the Time??
This is very cool, and it makes me appreciate the trouble my publisher went through to get the cover for my book just right.
Always enjoy this feature. One of the ToB finalists you didn’t include, The Sisters Brothers, was probably my favorite cover of 2011. No surprise they basically kept it the same for the UK release.
The American Art of Fielding cover was another of my favorites – the throwback baseball font is terrific.
I disagree with your assessment of “1Q84,” since Chip Kidd’s design was the tipping factor in buying the book in the first place. (So I’m sure Knopf is happy about that one.) Especially considering the layering of the jacket and cover and the images over images. The U.K. one sees more generic to me. And I like the US “Marriage Plot” mostly because I think Rodrigo Corral makes interesting covers.
But what about Swamplandia! ? (Which the U.S. has over the U.K.)
My favorite ToB title Kate Zambreno’s Green Girl isn’t included! I don’t think the U.K. version is different, but the book takes place in London!
Arturo Ulises,
Are you saying that the top graphic designer in the business, making a cover for one of the larger books of the year, isn’t advertising slick? I love Kidd in general, but really, his Murakami covers are pretty much his worst work.
@jecqueline dubois
Most of these books are published by different publishing houses in different countries, so when the house gets the rights for the book, they often look at how it sold and if they feel they can improve upon the cover or make it pop more for the demographic they are trying to reach, not to mention whether they want to pay for the rights to the original artwork.
Many times it’s just cheaper to redesign a cover in-house and the designer will retain elements that they feel worked well on the original cover, as in those for OPEN CITY and THE ART OF FIELDING, which have fairly similar design choices.
I’m going to agree with Matt and Arturo–I think the American 1Q84 is great. Definitely better than the UK cover, which looks really busy.
Also, I think both State of Wonder covers are terrible, but especially the American one. It looks so bland and generic! I’ve heard good things about the book, but you’d never know it from that cover. I don’t know why, but Ann Patchett seems to get a lot of bad covers.
I hate the US cover of “Devil All the Time” — it looks like a giant turkey when I glance at it too quickly.
I got to say, I do actually prefer the red and yellow Open City far more. It’s a more intense color combo.
While in the UK this summer, I observed this habit first hand. I was instantly attracted to the beautiful covers of Cloud Atlas and The Hare with the Amber Eyes. Upon returning to the US and seeing the American cover to The Hare with the Amber Eyes, I deeply regretted not purchasing it while in the UK. Food doesn’t have to be be attractive to taste great but when it is, it can lead one to salivate.
The British version of the Marriage Plot looks like an airport book…….
Please tell me that’s not two different people named “David” and that he is having a laugh. The article is about different covers of books between US and UK editions, and David takes issue with the omission of two books which, by his own admission, were published in both countries with the same cover?
Reading is fundamental.
I don’t mind the visual design of 1Q84, but as a bookseller, I hate the thin mylar cover. Gets torn and creased all the time, and certainly wasn’t designed for longevity…
Either cover, 1Q84 is a terrible novel.
I love the side-by-side comparisons. I find it so interesting that books have different covers to supposedly appeal to different countries. Do movie posters do the same?
Here, I mostly get the same sense of the book from each cover – perhaps I’d think the story was a shade darker in some cases. Maybe the only exception would be IQ84 as they are so different.
First off, I think it’s certainly an interesting topic. As a bookseller, as well as a mildly (ok wildly) addicted reader/buyer of books, I know the importance of great design in encouraging someone to pick something up for a closer look. Personally, I love the 1Q84 cover design, although I empathize with Emily Pullen’s point about the fragile jacket (which I think is vellum, but whatever). Glancing at my shelves I can list several books that I was first prompted to look at a little more closely just because of the covers. Luminarium by Alex Shakar (although I remembered his great piece here as well when I saw the name) and A Visit From the Goon Squad being two examples. What I do find weird is that sometimes in Canada, we get UK editions, or international (read: not American) trade paperback versions, and sometimes we get the US ones. I’ve bought books in other countries just to get different versions, and once had an author send me a UK version (unprompted, but most appreciated) after I wrote him a fan letter. The bottom line is, in my opinion, that attractive book design leads to more physical book sales. Which, as a bookseller and buyer, makes me happy.
A thousand agreements to Emily and her discontent over 1Q84’s fragile dust cover. Visually, it’s a great design, pretty much the best part of the horrid book, but it’s not practical: at my bookstore we struggled to keep it pristine, a doomed battle from the start as a healthy portion of them arrived to us already bent or wrinkled from shipping. I personally lost at least one sale to this poor design choice–frustrating.
Have you seen the Canadian cover for The Cat’s Table? It’s one of the instances where they chose a different route from both the UK and US co-publishers. It’s got a softer, more historical archive quality to it.
Personally, I can’t stand the US design. The UK’s effort was better, but I’m not sure any one company got it right.
I am not a Chip Kidd fan. I agree his design was too advertorial, too slick. And from a production standpoint, it was a pain in the ass to get the registration right on the case wrap and jacket.
I sometimes buy the UK version of book over the American because of the cover art. The latest cover that bothers my aesthetic sense if for a non-fiction book, “Quiet,” by Susan Cain. I like the white, understated British edition, featuring a small speech bubble that holds the title. The American edition, however, is a schmeary gray background, with the title in red. Ugly, ugly, ugly.
I’m actually reading The Devil All the Time right now, and now that I’ve looked at the cover more closely, I think I’ve finally figured it out—it seems like it’s channeling the opening credits of the TV show True Blood.
In general, I’m not sure British publishers really want to sell books at all. So many of their covers are numbly blank, if not actively screaming “this book is a load of crap” (apologies to Larkin).
Can someone explain why practically all of the American covers have the novel’s title followed by ‘a novel’? Do we really need to be told the novel in front of us is a novel??
Personally I find those black bands on the US versions infuriating – I want to see what’s behind them! But then I’m a Brit…
Always enjoy these comparisons. Reminds me of the time I was a UK bookseller transplanted to Michigan for a few months. At the start I was unable to find any of the books that I knew so well in their US camouflage. By the end of course I’d switched back, and couldn’t find half of the stock at a glance when I got home.
For my tuppence… the Eugenides cover is better in US version (the font wins) but I wish it had the flies. The Murakami US cover is horrible, I’m amazed that it’s Chip Kidd. Maybe it’s better in the flesh. The UK version is fine, but the red brush strokes on the actual cover beneath the dustjacket are really quite nice.
I was disappointed with the writing of both novels however!
The (US) cover of STATE OF WONDER actually kept me from taking it out on at least three separate visits to the library. I finally gave in when it was named to so many lists, incl. the Rooster. The UK one is about equally terrible, though.
I’m not sure anybody mentioned that the wedding band on the American version of The Wedding Plot is a Mobius strip.
Off topic, but are we about done now with the “The So-and-So’s Female Relative” format for novel titles?
This was the first time I have ever read this column and I found it very interesting. As an artist and a reader I have always attached a great deal of importance to the covers of books, and everything else for sale. I tend to be more attracted to book covers that are illustrated by hand. This does not preclude intriguing photographs done with an artist’s eye. I also have come to appreciate fonts as an important design element. It is hard to judge the covers without knowing the contents, as the main purpose of the cover is to convey and enhance the author’s intention (ideally) and to get the book into the hands of the public. I did not agree with all the assessments, but for the most part, and from the perspective of one ignorant of the contents, I did agree with your judgments.
I think in the case of Julian Barnes he is more well known in the UK and most of his book covers here seem to use a similar font. I think this explains the text-based cover on The Sense of an Ending; it’s a branding exercise that works on UK book buyers in a way that it wouldn’t in the US.
I do this meme on my blog. I agree with most of your picks. It amazes me how the US and UK covers always differ. It seems covers appeal differently to readers depending on their residence.
I iive in Tokyo, so in bookstores I often can choose between US, UK, and International version covers! If I do not know anything about the book or author, sometimes I buy purely on jacket design (the Japanese word for this is “jyake-gai” literally “jacket buy” though more used for buying music). For IQ84, I picked Chip Kidd: yes very slick but the layers were great. The Japanese version was very bland, the UK a bit too dark. I did not know the vellum cover would be so troublesome to the bookstores, but I liked how the book theme was continued in the page number placement. Loved the UK covers of The Tiger’s Wife and The Cat’s Table. More next year, please!
Personally, I don’t think the “average” reader gives a fig about the cover being accurate to the book. As long as it’s eye catching and sells sex or violence it’ll sell. I also think that some, if not most, of the covers on all the books compared are bland. I feel you are reading too much into things like a black band suggesting something important being hidden. Then, again, I’m just an “average” reader.
The British version of Julian Barnes’ novel reminds me of Nicole Krauss’ The History of Love cover. Her was blue, but the type is the same and is the right formatting. I like how the British version seems to fade and play tricks with your eyes, however.
Are most of you guys American? I’m English and find the ‘bland’ covers (that so many of you dislike) often more appealing than the American alternatives, which tend to look a bit strange to me. Clearly the people in charge of choosing the covers understand their market well!
The Art of Fielding is an interesting one. Having read the comment re baseball, I understand why you guys like it better, but before reading that, I thought it just looked colourful and oddly loopy, whereas the British cover instantly put me in mind of old-fashioned summers playing cricket. So clearly the cover conveyed the correct feeling adjusted for the relevant market.
Great post. We didn’t agree on most of the covers, but I did enjoy your perspective. Made me take a second…and sometimes a third look in determining what motivates me to pick a particluar book up for a closer look.
I’m from the US and prefer the covers marketed towards us! Except for The Tiger’s Wife and The Cat’s Table…
i recently purchased The Marriage Plot here in Amsterdam, and I love this cover. I was pleasantly surprised that it was different than the covers I had seen previously. I didn’t even realize it was different for a reason, as in, there are different covers for US books & European/UK versions.
I just moved to AMS 6 months ago, so needless to say I am still learning & adjusting to all the differences.
interesting post, good read.
Interesting analysis. Authors, in general, do not have much say about their covers. I was shown covers to all of my novels and nonfiction books, but did not really have veto power. The ultimate call was my publisher’s. In contrast, Kindle can give authors that power. I decided to keep the cover for my “author’s cut” of The Silk Code exactly the same for the US and the UK – because I like the cover so much, and think it has universal appeal. See this discussion about judging books by their covers for more http://karensdifferentcorners.wordpress.com/2012/10/04/judging-a-book-by-its-cover-part-3-cont-and-5-more-covers/#comment-1040
I will design my own covers, the covers will help me with my fictional novel i am working on. thanks for this post.
A great article and just goes to show the subtle changes that you’ll see from within cultures which share a great many similarities. I work on covers for authors from both sides of the pond ( you can see examples here http://www.jdandj.com ) and have found that when working directly with the authors most of the time their needs and expectations have stayed very close regardless off nationality.