Publishers Weekly talks up author podcasts “as a viable and entertaining marketing tool,” including Brad Listi’s Other People (which recently featured our own Edan Lepucki), Tom Lutz’s Los Angeles Review of Books, and Book Soup alum Tyson Cornell’s company Rare Bird Lit.
David Carr takes a look at The Atavist, whose team of multimedia gurus has won the attention (and seed funding) of Google founder Eric Schmidt. Of course, the outfit’s also been receiving generous attention for their quality work, too. (I mentioned them a few months ago.) More recently, however, certain scientific circles have fawned over the subject of their story The Electric Mind, which tracks one paralyzed woman and the scientists who developed the BrainGate technology which eventually got her moving… robotically.
Over at the Slate Book Review, Laura Miller gives Bill O’Reilly’s Killing series a fair shake. From Jesus to Reagan, O’Reilly and his cowriter Martin Dugard have killed off five famous historical “Great Men.” Despite claims of some dubious assertions having been made throughout the series, the books themselves have enjoyed tremendous commercial success.
Recommended recommendations: 21 of the best debut and sophomore works being published this year, compiled by Refinery29. For even more, be sure to check out our Great 2015 Book Preview.