in the film version of Fahrenheit 451. In the New York Times this week the director Ramin Bahrani talks about his love of books, how he decided which books to turn in the film and why he wanted to bring this novel to the small screen in the first place. It will air on HBO next Saturday (May 19th).
The Commission Générale de Terminologie et de Néologisme – the division of the French government responsible for preserving the integrity of the Gallic language – ruled last week that enough is enough when it comes to “hashtag.” They feel the word is just too English for the banks of the Seine. They recommend instead using the decidedly softer “mot-dièse” (pro: ‘Mo-Dee-YEZ’). Previously the group asked residents to replace “email” with “courriel.”
There are a lot of writers who work in advertising, and it’s starting to have an impact. People are more likely to love brands if there is a story involved, according to a new study. “We’ve known for a long time there is no ‘buy’ button in the brain. But these results show there’s a ‘story’ button,” neuroscientist Paul Zak says. Pair with: Our essay on working at a creative agency after getting your MFA.