Big congratulations to Millions staffer Emily St. John Mandel, whose novel The Singer’s Gun was shortlisted for the Indie Booksellers Choice Award!
“It’s hard to say what truly moves the needle. Bookstagrammers help in that they get images of your book cover out there (and they make them look so pretty!), and readers need to see a book a couple of times, in a couple of different places, before they are inclined to buy it.” Author Brenda Janowitz in Forbes about the surprising success of Instagram as a book marketing platform. See also Davey Davis from our own pages on the Insta-pornification of food.