“The average American three-year-old can recognize 100 brands,” says prominent advertising and marketing guru Martin Lindstrom. Are we being Brandwashed? For The New York Times, Steven Heller tracks the history of corporate symbols and branding.
Do our brains determine how we write? Joyce Dyer explores the possibility that genre is influenced by how our brains are wired but wonders if that limits us. “The page may be forcing compromises that the brain, in such close relationship with the mind, must rightly refuse,” she writes.
“Publishing is also an industry that selectively values a kind of swaggering authenticity that would never capitulate to demands for something so banal as being nice. But authenticity is too often a short hand for callous, aloof, or honest for the purpose of cruelty rather than truth-seeking.” Alana Massey writes about the “niceness” of publishing.