“The average American three-year-old can recognize 100 brands,” says prominent advertising and marketing guru Martin Lindstrom. Are we being Brandwashed? For The New York Times, Steven Heller tracks the history of corporate symbols and branding.
Brandwashed
Atwood in the Twittersphere
I dare you not to be charmed by Margaret Atwood’s account of becoming a Twitter user. “Despite their sometimes strange appearances, I’m well pleased with my followers.” (via kottke)
The Laughing Monsters Excerpt
Recommended reading: An excerpt from Denis Johnson‘s upcoming novel, The Laughing Monsters, is available from Work in Progress.
John Jeremiah Sullivan Visits Cuba
Pulphead author John Jeremiah Sullivan writes his second New York Times Magazine cover story in five weeks. This is turning into an embarrassment of riches.
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Free Kindles for Big Readers
TechCrunch has discovered that Amazon is (essentially) giving away free Kindles to those readers who are in the prime Kindle demographic: readers who order a lot of books each year.
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Where Is My Mind?
Do our brains determine how we write? Joyce Dyer explores the possibility that genre is influenced by how our brains are wired but wonders if that limits us. “The page may be forcing compromises that the brain, in such close relationship with the mind, must rightly refuse,” she writes.
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Smile!
“Publishing is also an industry that selectively values a kind of swaggering authenticity that would never capitulate to demands for something so banal as being nice. But authenticity is too often a short hand for callous, aloof, or honest for the purpose of cruelty rather than truth-seeking.” Alana Massey writes about the “niceness” of publishing.
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