“The average American three-year-old can recognize 100 brands,” says prominent advertising and marketing guru Martin Lindstrom. Are we being Brandwashed? For The New York Times, Steven Heller tracks the history of corporate symbols and branding.
Our own Edan Lepucki interviewed National Book Award finalists George Saunders and Rachel Kushner for the National Book Foundation. Saunders discussed money issues in his writing. "Now I feel like paucity vs. grace is one of the great American issues—we all live with it every day." Kushner explained her writing process. "The sentences are beads on a string; I see each one as essential."
The t-shirt team at kafkacotton has generously offered to extend a special deal to readers of The Millions (knowing, I assume, that you bookish folks will dig t-shirts that cleverly proclaim their love for classic books). Use the discount code "THEMILLIONS" to get 10% off. Remember to put the discount code in the "Message to Seller" box. Then, I'm told, you can either immediately pay the full price and they'll issue you a refund for the discount amount or you can wait for kafkacotton to send you a revised, discounted invoice. Thanks for setting up this deal kafkacotton!
Out this week: Delicious Foods by James Hannaham; The Last Flight of Poxl West by Daniel Torday; Hausfrau by Jill Alexander Essbaum; The Other Joseph by Skip Horack; The Poser by Jacob Rubin; The Empire of the Senses by Alexis Landau; and The Dynamite Room by Jason Hewitt. For more on these and other new titles, check out our Great 2015 Book Preview.