“The average American three-year-old can recognize 100 brands,” says prominent advertising and marketing guru Martin Lindstrom. Are we being Brandwashed? For The New York Times, Steven Heller tracks the history of corporate symbols and branding.
“Though statements have been issued over the years, no one has ever provided full disclosure of the alleged 1974 government experiment called OPERATION EMU (Experimental Mitigated Universe) during which an entire Hollywood film crew, contracted by the government, disappeared in a remote section of Nevada.” Is this Web site a mysterious government coverup of the ravings of a lunatic? Neither. It’s the marketing campaign of a writer shopping his manuscript. (thanks, R.J.)The University of Nebraska Press has a blog. They’ve been plugging away at the blog since January, but I hadn’t seen it until today, when I got an email about it.New issues of The Virginia Quarterly Review and Narrative Magazine are out.
If you see something, read something: Yesterday New York City’s MTA launched Subway Reads, an eight-week-long initiative allowing strap-hangers to download novellas, short stories, or excerpts from books via the city’s new(ish) wi-fi service in 175 underground stations. They’ve even timed the length of Which news in turn begs the question: what would Borges say?