“The average American three-year-old can recognize 100 brands,” says prominent advertising and marketing guru Martin Lindstrom. Are we being Brandwashed? For The New York Times, Steven Heller tracks the history of corporate symbols and branding.
Brandwashed
The Books They Gave Me
It’s voyeuristic, confessional, cathartic, and sometimes downright funny. It’s The Books They Gave Me, a Tumblr where people share the books their exes gave as gifts.
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The Dan Brown Hype Machine
Amazon has given its entire front page over to a “letter” from CEO Jeff Bezos touting Dan Brown’s forthcoming gnostic thriller The Lost Symbol. It’s a mix of hyperbole and “thrilling” intrigue. My favorite excerpts: “This is one of the most anticipated publishing events of all time.” “The book remains so deeply under wraps that we’ve agreed to keep our stockpile under 24-hour guard in its own chain-link enclosure, with two locks requiring two separate people for entry.” Bezos goes on to promise that Amazon will deliver Kindle owners the book “wirelessly while [they] sleep.”
On Bad Reviews
Recommended (Archival) Reading: “The language is too rich and poetic for my liking” and other gems from Amazon one-star reviews of classic novels, dredged up in 2014 by Electric Literature. Pair with the worst book review ever written.
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