The Pandora of Books

July 19, 2011

In The Atlantic, Johnathan A. Knee writes about how curation and aggregation can be more profitable than content creation. That is the idea behind BookLamp, a new search engine based on books’ content and writing style, not sales data. “At times, being able to ignore the marketing data can be good for the recommendation,” explains CEO Aaron Stanton.

works on special projects for The Millions. He lives in Baltimore and he frequents dive bars. His interests can be followed on his Tumblr, Nick Recommends and Twitter, @nemoran3.

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