The publishers Hamish Hamilton/Penguin UK have begun a “social media experiment” in which they’ll use PeerIndex to single out “influencers” to review and promote books. “Influencers” will be determined by the breadth and reach of their social media presence, and they’ll be selected based on their relevance to certain books. This kind of marketing is exactly what Eli Pariser warns about in The Filter Bubble. (For a quick summary, listen to his TED talk.)
On “Influencers” and Filters
Most Are Made There Already
Having trouble selling your latest book? Consider marketing it to India. According to the latest data from Nielsen BookScan, the Indian book market grew in volume by 45% (and in value by 40%) over the first half of 2011.
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The Art of Encouragement
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Go Read Some Poems
It’s National Poetry Month – huzzah! To celebrate, head over to The Literary Hub and check out this list of ten new must-read collections, from Ocean Vuong’s Night Sky With Exit Wounds to Jamaal May’s The Big Book of Exit Strategies.
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Why Barry Writes
In the pages of Oxford American, the late Barry Hannah confesses to writing “out of a greed for lives and language.”
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The Brothers Carrotmazov Was Taken
I’m not sure if you guys heard, but Elif Batuman joined Twitter a few days ago, and promptly seized the sweetest user alias on the site.
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Indie Reads
The Guardian publishes an interview with my favorite indie bookstore, Harvard Book Store in Harvard Square, Cambridge, MA. Looking for book recommendations? Check out our Great Second-Half Preview.
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Things to Clear Up
A couple months ago, Melville House published a biography of Roberto Bolaño, constructed from interviews the author gave throughout his life. At Full-Stop, Andrew Mitchell Davenport reads the biography, suggesting that the preponderance of myths about the author “makes elucidating Bolaño’s biography a moral issue.” Pair with: our own Garth Risk Hallberg’s Bolaño syllabus.
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