The publishers Hamish Hamilton/Penguin UK have begun a “social media experiment” in which they’ll use PeerIndex to single out “influencers” to review and promote books. “Influencers” will be determined by the breadth and reach of their social media presence, and they’ll be selected based on their relevance to certain books. This kind of marketing is exactly what Eli Pariser warns about in The Filter Bubble. (For a quick summary, listen to his TED talk.)
New this week: Paul Auster’s latest, Sunset Park; a new collection of short stories from Stephen King called Full Dark, No Stars; The Memory Hole, a memoir by the historian Tony Judt who recently died from ALS (the essays collected here appeared in recent months in the New York Review of Books); and the latest obligatory obfuscatory presidential memoir Decision Points.
In the wake of her 2016 Presidential loss, Hillary Clinton’s best-selling book What Happened sparked the question: “Would you rather be president of the United States or a No. 1 best-selling author?” The Washington Post asked several authors including Cheryl Strayed, Erik Larson, and Joyce Carol Oates for their thoughts. See also our interview with Strayed from our archives.
At Newsweek, Jeremy McCarter reviews The Cross of Redemption, a new anthology of James Baldwin’s previously uncollected essays and public letters: “At a time when serious people claim we live in a ‘post-racial’ society, the reappearance of Baldwin’s writing—insistent, accusatory, outraged—feels like a terrible family secret coming to light in an Ibsen play, or Banquo’s ghost showing up to spoil the party.”
“That little book had such an impact. It changes the course of history. When you think about how sheer accident can change so much, it’s breathtaking.” A set of Luo-language books written by President Obama’s father are up for auction until today, reports The New York Times. Written for the East African Literature Bureau,“the series uses the character Otieno, the Wise Man to offer advice on farming, healthy eating habits and other topics.” Pair with our own Janet Potter on reading presidential biographies.