The publishers Hamish Hamilton/Penguin UK have begun a “social media experiment” in which they’ll use PeerIndex to single out “influencers” to review and promote books. “Influencers” will be determined by the breadth and reach of their social media presence, and they’ll be selected based on their relevance to certain books. This kind of marketing is exactly what Eli Pariser warns about in The Filter Bubble. (For a quick summary, listen to his TED talk.)
On “Influencers” and Filters
John Jeremiah Sullivan on William Faulkner
Do I need to hype this one up? I shouldn’t. John Jeremiah Sullivan writes about William Faulkner’s Absalom, Absalom!, or what some call the “greatest Southern novel ever written.”
Olio
We thoroughly enjoyed the latest episode of David Naimon's Between the Covers podcast featuring Whiting-Award winner Tyehimba Jess. The conversation centers on Jess's latest book, Olio, a tour de force hybrid-genre exploration of African-American performers from the period just before the American Civil War through World War I. (Previously: We recommended Jess's Leadbelly as perfect reading for train travel.)
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It’s Tuesday: New Releases!
New this week for bookfans: Novels by Nicholson Baker and Nadeem Aslam, as well as a foray into young adult lit by Jane Smiley.
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Shakespeare Tour
The Folger Shakespeare Library is sending the First Folio around the country to honor the 400th anniversary of Shakespeare’s death.
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Curiosities: Listmania
W.W. Norton puts together a project similar to our Year in Reading (and with some participants in common): Writers Recommend.Another clever batch of recommendations: Village Voice asks several notables to recommend their favorite "obscure" books.Three Percent reveals its 25-book longlist for the "Best Translated Book of 2008" (Bonus Link: The Prizewinners: International Edition)A conversation with South African poet and anti-apartheid activist Breyten BreytenbachTodd Zuniga's (of Opium Magazine and Literary Death Match) "favorite writers we haven't heard of yet."Best book cover designs of the year. (via 3% and kottke)Maud reproduces the memo behind the huge reorganization at Random House (which itself is just one part of the belt tightening hitting the publishing industry in recent weeks.)
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