The publishers Hamish Hamilton/Penguin UK have begun a “social media experiment” in which they’ll use PeerIndex to single out “influencers” to review and promote books. “Influencers” will be determined by the breadth and reach of their social media presence, and they’ll be selected based on their relevance to certain books. This kind of marketing is exactly what Eli Pariser warns about in The Filter Bubble. (For a quick summary, listen to his TED talk.)
On “Influencers” and Filters
And Also With You
We've heard a lot about "Cool Pope" Francis in the past few weeks. For a take on the Vatican that's a bit different from the usual fare, check out this piece from the London Review of Books on the pontiff's battle against corruption among the cardinals in Rome.
To the Wonder Trailer
The trailer is out for The Tree of Life director Terrence Malick’s latest project, To the Wonder. The film, which stars Javier Bardem, Ben Affleck, Rachel McAdams, and Olga Kurylenko, will be released in 2013.
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F-O-R-T-E
When spelling bees are so fun you think they might be your calling, it’s understandable that a serious loss might haunt you for quite some time.
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Anger is a Good Sauce
This article on M.F.K. Fisher, the godmother of American food writing, should be catnip for those of you who like reading about food almost as much as eating it. A onetime French expat, Fisher conducted “a one-woman revolution in the field of literary cookery,” most notably with her collection of essays The Gastronomical Me. (Back in 2010, Jessica Ferri wrote about Fisher for The Millions.)
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Bring Me That Book, STAT
See you later, creepy Amazon drones -- delivery dudes on mopeds are the future! There is a new service called NearSt. which is offering book delivery within the hour. So far the service is only available in London, but with over forty London bookshops already utilizing the service, it seems poised to take over at least a small corner of the market.
Librarians > Google
A pretty nifty Neil Gaiman quotation appears on the floor of the Duke University Medical Center Library.
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