The publishers Hamish Hamilton/Penguin UK have begun a “social media experiment” in which they’ll use PeerIndex to single out “influencers” to review and promote books. “Influencers” will be determined by the breadth and reach of their social media presence, and they’ll be selected based on their relevance to certain books. This kind of marketing is exactly what Eli Pariser warns about in The Filter Bubble. (For a quick summary, listen to his TED talk.)
This article on M.F.K. Fisher, the godmother of American food writing, should be catnip for those of you who like reading about food almost as much as eating it. A onetime French expat, Fisher conducted “a one-woman revolution in the field of literary cookery,” most notably with her collection of essays The Gastronomical Me. (Back in 2010, Jessica Ferri wrote about Fisher for The Millions.)
See you later, creepy Amazon drones -- delivery dudes on mopeds are the future! There is a new service called NearSt. which is offering book delivery within the hour. So far the service is only available in London, but with over forty London bookshops already utilizing the service, it seems poised to take over at least a small corner of the market.
A pretty nifty Neil Gaiman quotation appears on the floor of the Duke University Medical Center Library.