The publishers Hamish Hamilton/Penguin UK have begun a “social media experiment” in which they’ll use PeerIndex to single out “influencers” to review and promote books. “Influencers” will be determined by the breadth and reach of their social media presence, and they’ll be selected based on their relevance to certain books. This kind of marketing is exactly what Eli Pariser warns about in The Filter Bubble. (For a quick summary, listen to his TED talk.)
On “Influencers” and Filters
I’m Not Excited
The “Albums of Our Lives” series over at The Rumpus is a consistent source of entertaining essays. This week’s contribution, which focuses on Vampire Weekend’s Modern Vampires of the City, is no aberration.
Speaking like Shakespeare
“What did Shakespeare’s English sound like to Shakespeare?” A father and son team are working to answer this question, recover Shakespeare’s original pronunciation and perform his plays in the new-old style, and lest this sound like a silly exercise in scholarship consider that “two-thirds of Shakespeare’s sonnets…. have rhymes that only work in [Old Pronunciation].”
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Bard Bloomberg
Mayor Mike Bloomberg: billionaire, philanthropist, corn syrup’s nemesis, and… poet?
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Depp on Thompson
With the imminent release of The Rum Diary, Johnny Depp shares some personal memories of the late Hunter S. Thompson.