On “Influencers” and Filters

July 12, 2011

The publishers Hamish Hamilton/Penguin UK have begun a “social media experiment” in which they’ll use PeerIndex to single out “influencers” to review and promote books. “Influencers” will be determined by the breadth and reach of their social media presence, and they’ll be selected based on their relevance to certain books.  This kind of marketing is exactly what Eli Pariser warns about in The Filter Bubble. (For a quick summary, listen to his TED talk.)

works on special projects for The Millions. He lives in Baltimore and he frequents dive bars. His interests can be followed on his Tumblr, Nick Recommends and Twitter, @nemoran3.

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