The publishers Hamish Hamilton/Penguin UK have begun a “social media experiment” in which they’ll use PeerIndex to single out “influencers” to review and promote books. “Influencers” will be determined by the breadth and reach of their social media presence, and they’ll be selected based on their relevance to certain books. This kind of marketing is exactly what Eli Pariser warns about in The Filter Bubble. (For a quick summary, listen to his TED talk.)
On “Influencers” and Filters
“bikinis meet their match”
Planning to strut your stuff while reading on the beach? Don’t forget to match your book.
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Maybe This Is Why They Take So Long to Finish
Robert A. Caro, who releases new installments of his Lyndon B. Johnson biography at a glacial pace, is apparently also working on another project, too. It’s “not a memoir, exactly,” he says, but it does concern “how he came to write the Johnson biography and its predecessor, The Power Broker.”
Chimamanda: One of the Greats
If you haven’t had a chance to finish perusing the New York Times Style Magazine’s ‘The Greats’ issue make sure you at least find the time to read Dave Eggers profile of Year in Reading alum Chimamanda Ngozi Adichie. She is on one of their seven covers and if you’ve ever wanted to know about her family and what kind of reading she wants to do more of, this is the interview for you. “‘That boy,” she said, and sighed. She was still thinking about Edwyn. ‘There was something so clean and pure and true about his writing, don’t you think? Increasingly I find that that’s the kind of thing I want to read.'”
Revolutionary Word
Lewis Lapham, namesake and founder of Lapham’s Quarterly, has compiled a “revolutionary reading list.”
A Supposedly Fun Thing We Aren’t Sure About
David Foster Wallace has become an American legend in his own right, so it makes sense that he’ll be coming to the big screen soon. Jason Segel will play the famous writer in an adaptation of David Lipsky’s Although of Course You End Up Becoming Yourself with Jesse Eisenberg as Lispky. Can one movie handle this much neurosis?