Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Here’s a thing you’ve probably never thought of before: the sheer weirdness of some of the Christmas rituals in many canonical children’s books. In The Irish Times, Rosita Boland catalogues a few of the stranger ones, including Laura Ingalls Wilder’s Christmas dinner in summer and Lucy’s gift of a dagger in The Lion, The Witch and The Wardrobe.
Mark O’Connell’s recent essay in these pages discussed how long, challenging novels can hold you captive (in both the good and bad senses of that phrase). Now, in the Times, Manohla Dargis and A.O. Scott come to the defense of “the slow and the boring” in film, responding Dan Kois’s Times Magazine piece confessing he’s “suffering from a kind of culture fatigue and have less interest in eating my cultural vegetables.”