Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
“Perhaps I will just go underground and live a quiet life of desperation. I’ve heard mumblings about a place called ‘Social Media Manager.’ It seems like a nice place where all people my age go for a while. Just until things start to make sense again.” Nobody knows the throes of existential angst quite like a twenty-something. Here’s a plea for help from one such twenty-something over at McSweeney’s.
Self-published novelist Kemble Scott debuts at no. 5 on the San Francisco Chronicle’s bestseller list with The Sower, following a limited hard-cover release to Bay Area independent booksellers by Numina Press, who acquired the book after Scott’s initial e-book upload to scribd.com in May. According to Publisher’s Weekly, “The Sower has had one of the most unorthodox publishing trajectories in these changing publishing times.”
Robert Darnton at the New York Review of Books considers the feasibility of creating a National Digital Library: “I know: the devil can cite Jefferson. Anyone can cull through the papers of the Founding Fathers in order to find quotations in support of a cause. But I can’t resist.”