Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Alison Mudditt, director of The University of California Press, has announced the suspension of the New California Poetry series due to state budget cuts and the challenges posed to “our industry and markets which (not unlike the newspaper industry!) require us to rethink and retool to remain a vibrant and relevant voice in the digital age.”
Would you rather be sentenced to almost eight years in prison or be forced to read Malcolm Gladwell? Convicted eco-terrorist Rebecca Rubin was sentenced to five years in prison and told to read Gladwell’s David and Goliath. The judge believes Rubin could learn non-violent protest from Gladwell. Pair with: Our own Michael Bourne’s review of the book.