Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
“But upon learning that the unmarried 60-something Ms. Welty was a fan, the 50-something Macdonald — Ken Millar, to use his real name, as he does in these letters — dashed off a note of thanks. A reply followed within a week.” On a new book of letters between Eudora Welty and Ross MacDonald. You could also read Jonathan Clarke on the letters of Willa Cather.
RIP Günter Grass, who passed away in a hospital in Lübeck, Germany this morning at the age of 87. Grass, who won the Nobel in 1999, achieved fame upon publication of his debut novel, The Tin Drum. For more on the author's life, you can read Ranbir Sadhu's review of his memoir.
In an interview about her new book, The Day I Shot Cupid: Hello, My Name Is Jennifer Love Hewitt and I'm a Love-aholic, Jennifer Love had some rather startling advice for jilted young ladies: "After a breakup, a friend of mine Swarovski-crystalled my precious lady. It shined like a disco ball so I have a whole chapter in there on how women should vagazzle their vajayjays."