Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Is All publicity Good Publicity?
The Internet Is For
“Internet-centrism, then, treats ‘the Internet’ as an object that acts on society from outside, rather than a technological form that emerges from within a particular social and political situation.” The Los Angeles Review of Books reviews Evgeny Morozov’s latest critique of the digital age, To Save Everything, Click Here.
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Heavy Feather Review’s Call for Submissions
As they begin preparation work on “Vacancies,” a special double-issue of their magazine, the folks at Heavy Feather Review have issued a call for writing that explores “the dimly lit corners of the unoccupied, unassuming, or idle.” For inspiration, look toward Philip Levine’s poem, “An Abandoned Factory, Detroit.”
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Dispatch from the Phillipines
Over at The New York Times Magazine, Katrina Tan finds a creative community in Manila. Pair with this Millions essay on creating a DIY literary scene.
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Make the Canadians Face Off Against Everybody Else, Too
“Nurturing eventually becomes coddling, and now it’s time to encourage that work to take a bigger stage,” writes Jared Bland in his plea for the Griffin Poetry Prize to combine its two categories – Canadian and English-language – into one, global whole.
The type of bad publicity is relevant as well. A bad review is probably on the lower-intensity end of bad. On the other end of the spectrum would be something like the Cooks Source plagiarism scandal. Prior to the bad publicity, very few people had heard of Cooks Source. However, as a result of the bad publicity, the magazine as forced to close after all of the sponsors pulled out.
Hmmm. Keep in mind that established authors get much harsher bad reviews than new ones–the NYT has no interest in taking an unknown author and ripping them to shreds. The paper only reviews an unknown work if they see something valuable in it, though the reviewer may dislike the work overall. But the NYT does not hesitate to take a famous author down.
Also worth noting that established authors likely to have larger week one sales and preorders to begin with — and an inevitable sales drop in weeks two and three.
Depends if you have a secondary market I think. Good or bad publicity for product A for instance might have x10 the effect of product B sales. Not as simple as people say maybe………..