Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
“Internet-centrism, then, treats ‘the Internet’ as an object that acts on society from outside, rather than a technological form that emerges from within a particular social and political situation.” The Los Angeles Review of Books reviews Evgeny Morozov’s latest critique of the digital age, To Save Everything, Click Here.
As they begin preparation work on “Vacancies,” a special double-issue of their magazine, the folks at Heavy Feather Review have issued a call for writing that explores “the dimly lit corners of the unoccupied, unassuming, or idle.” For inspiration, look toward Philip Levine’s poem, “An Abandoned Factory, Detroit.”