Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Is All publicity Good Publicity?
Appearing Elsewhere
My (very) short story "Pretzel Girl" is up at FiveChapters; it's part of their second annual Infinite Chapters series, wherein a story is posted each day for a little over two weeks. So far, there are stories by Paul Yoon and Jami Attenberg, among others.
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“Death to the Minibar!”
Anyone who travels a lot will enjoy Dubravka Ugresic's essay on hotel minibars. As a matter of fact, just about anyone will enjoy this essay regardless of how often they travel.
It’s Late
Recent Pulitzer laureate Adam Johnson has a new short story in Esquire, and it’s a doozy, invoking drone strikes, Obama and Kurt Cobain in the course of its tightly-knit plot. Sample quote: “I wonder if the First Lady was the one to turn off the machine.”
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“Let the Games Begin,” as Bane Would Say
The Olympics Opening Ceremony this year sure was… something. Thankfully, folks more eloquent than I are here to parse its craziness for us: Jenny Diski and Rafil Kroll-Zaidi on what it was, plus Alex Shephard and the Full Stop bunch on what it should have been.
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Read Volt
The Barcelona Review has the text of the eponymous story from Alan Heathcock’s Volt for your reading pleasure. You might remember Heathcock’s work from last Decemeber, when Michael Schaub picked the “dark, beautiful short story collection” in his Year in Reading installment, and then gave it a glowing review for NPR.
Tuesday New Release Day: Evison, Oates, Theroux, Fontane
New this week is Jonathan Evison's West of Here, Joyce Carol Oates' memoir A Widow's Story about the death of her husband (this was the source of her recent, quite moving essay in the New Yorker), and the expanded rerelease of Alexander Theroux's The Strange Case of Edward Gorey. Also new on shelves from NYRB Classics is Irretrievable by Theodor Fontane, with an introduction by Phillip Lopate, who discussed Fontane in our Year in Reading in December.
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The type of bad publicity is relevant as well. A bad review is probably on the lower-intensity end of bad. On the other end of the spectrum would be something like the Cooks Source plagiarism scandal. Prior to the bad publicity, very few people had heard of Cooks Source. However, as a result of the bad publicity, the magazine as forced to close after all of the sponsors pulled out.
Hmmm. Keep in mind that established authors get much harsher bad reviews than new ones–the NYT has no interest in taking an unknown author and ripping them to shreds. The paper only reviews an unknown work if they see something valuable in it, though the reviewer may dislike the work overall. But the NYT does not hesitate to take a famous author down.
Also worth noting that established authors likely to have larger week one sales and preorders to begin with — and an inevitable sales drop in weeks two and three.
Depends if you have a secondary market I think. Good or bad publicity for product A for instance might have x10 the effect of product B sales. Not as simple as people say maybe………..