Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Is All publicity Good Publicity?
To Whom It May Concern
“But upon learning that the unmarried 60-something Ms. Welty was a fan, the 50-something Macdonald — Ken Millar, to use his real name, as he does in these letters — dashed off a note of thanks. A reply followed within a week.” On a new book of letters between Eudora Welty and Ross MacDonald. You could also read Jonathan Clarke on the letters of Willa Cather.
RIP Günter Grass
RIP Günter Grass, who passed away in a hospital in Lübeck, Germany this morning at the age of 87. Grass, who won the Nobel in 1999, achieved fame upon publication of his debut novel, The Tin Drum. For more on the author's life, you can read Ranbir Sadhu's review of his memoir.
Introducing the Vagazzled Vajayjay
In an interview about her new book, The Day I Shot Cupid: Hello, My Name Is Jennifer Love Hewitt and I'm a Love-aholic, Jennifer Love had some rather startling advice for jilted young ladies: "After a breakup, a friend of mine Swarovski-crystalled my precious lady. It shined like a disco ball so I have a whole chapter in there on how women should vagazzle their vajayjays."
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A resolution
On the relative statuses of literary, mainstream, and genre fiction: a resolution. (From Stephanie Anderson, manager of WORD in Brooklyn.)
The Harper Lee Industry Chugs On
Thirty-eight letters written from the To Kill a Mockingbird author to a friend from 2005-2010 are up for auction this week, including Harper Lee's reaction to Barack Obama's inauguration. See also: this close reading of the birds themselves.
The (Literary) Gen-X Midlife Crisis
At the Daily Beast, Taylor Antrim analyzes Bret Easton Ellis, Jennifer Egan and the Gen-X midlife crisis: “Sad white guys! The culture’s lousy with them...”
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New Eggers Story
Today's second dose of recommended reading: Dave Eggers has a new short story, "The Alaska of Giants and Gods," in The New Yorker.
The type of bad publicity is relevant as well. A bad review is probably on the lower-intensity end of bad. On the other end of the spectrum would be something like the Cooks Source plagiarism scandal. Prior to the bad publicity, very few people had heard of Cooks Source. However, as a result of the bad publicity, the magazine as forced to close after all of the sponsors pulled out.
Hmmm. Keep in mind that established authors get much harsher bad reviews than new ones–the NYT has no interest in taking an unknown author and ripping them to shreds. The paper only reviews an unknown work if they see something valuable in it, though the reviewer may dislike the work overall. But the NYT does not hesitate to take a famous author down.
Also worth noting that established authors likely to have larger week one sales and preorders to begin with — and an inevitable sales drop in weeks two and three.
Depends if you have a secondary market I think. Good or bad publicity for product A for instance might have x10 the effect of product B sales. Not as simple as people say maybe………..