Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
One of the struggles of being a writer is that everyone else is trying to turn your life into a story. Rebecca Makkai comments on well-intentioned friends who suggest story ideas at Ploughshares. Read a piece of her story (or screenplay) below:
“WRITER: So I was like, ‘Excuse me, are you with the Secret Service?’ and she’s like—
NEIGHBOR’S BOYFRIEND: Wait, wait, have you written this down? Aren’t you a writer? This would make a great story!”