Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Is All publicity Good Publicity?
The New York Review of Money
Recommended Reading: All of the New York Times Book Review’s “Money” issue is worth a look, but in particular I recommend checking out Chris Ware’s original graphic short story. (Bonus: the Building Stories author recently contributed to our Year In Reading series.)
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I Need to Return Some Redbox DVDs
Patrick Bateman as internet troll? I could see it. Bret Easton Ellis, author of American Psycho, stopped by Town and Country to muse over how an early-twentieth century Patrick Bateman might behave a bit differently: “I check in with Patrick every now and then—as with this article you’re reading—but he has been living his own life for some time now, and I rarely feel as if I have guardianship over him, or any right to tell him where he would or would not be today, decades after his birth.”
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Post-Lit
Though Kim Gordon is mostly known for her time in Sonic Youth, she’s also an artist and writer, one who’s racked up art projects and publications over the course of the past forty years. At Full-Stop, Hestia Peppe reviews Is It My Body?, a new collection of Gordon’s essays and other written work. It might also be a good time to read our own Anne K. Yoder on punk and revolutionary nonfiction.
The Fellowship of the Round Table
Next May, HarperCollins will publish a never before seen J. R. R. Tolkein poem, entitled The Fall of Arthur and based on Arthurian legend, not Middle-earth.
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A Bit Woody
Perhaps the best mashup of highbrow and lowbrow to grace the cultural ether in recent years is this innovative scratch-and-sniff guide to becoming a wine expert. The book, which is exactly what you think it is, declares that “not all oaks are created equal” and includes a diagram of “all the smells in the world.” (Related: literary tourism at Suttree’s High Gravity Beer Tavern.)
A Lot o’ Duffers
Nobody wants to be a Hufflepuff! Over at The Atlantic, David Sims defends the oft-maligned Harry Potter house for their egalitarian ethos and general goodness. At The Millions, Michelle Dean’s essay about the value of J.K. Rowling’s Potter series will have you wanting to give them a re-read.
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The type of bad publicity is relevant as well. A bad review is probably on the lower-intensity end of bad. On the other end of the spectrum would be something like the Cooks Source plagiarism scandal. Prior to the bad publicity, very few people had heard of Cooks Source. However, as a result of the bad publicity, the magazine as forced to close after all of the sponsors pulled out.
Hmmm. Keep in mind that established authors get much harsher bad reviews than new ones–the NYT has no interest in taking an unknown author and ripping them to shreds. The paper only reviews an unknown work if they see something valuable in it, though the reviewer may dislike the work overall. But the NYT does not hesitate to take a famous author down.
Also worth noting that established authors likely to have larger week one sales and preorders to begin with — and an inevitable sales drop in weeks two and three.
Depends if you have a secondary market I think. Good or bad publicity for product A for instance might have x10 the effect of product B sales. Not as simple as people say maybe………..