Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Is All publicity Good Publicity?
A Community of Writers
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Chapter One: Open a Savings Account
Tom Jenks, co-founder of Narrative Magazine (which charges writers $23 to submit), is releasing a 400-page, six-chapter craft book on the art of imaginative fiction titled A Poetics of Fiction. The information inside the book is billed as “more than useful—it’s essential and not readily available anywhere else”—maybe that’s why it retails for $225.
Beauty Isn’t Logic Isn’t Beauty
Symmetry’s addictive. Beethoven sought it in the order of chords, Einstein in the logic of theory. Countless writers, too, have sought its imprint in the perfect mot juste. In Aeon Magazine, Philip Ball pleads fervently against the pursuit of beauty in logic, and logic in beauty. “There’s a reason why our galleries are not, on the whole, filled with paintings of perfect spheres… the search for an ideal, perfect Platonic form of the table amid spirals, hypercubes and pyramids has an air of desperation.”
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A Free Scotland
What would happen if Scotland seceded from the United Kingdom? Check back in 2014 to find out.
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Barry Hannah, 1942-2010
Barry Hannah, the mind-blowing author of Airships and many other books, died Monday at age 67.
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Last Orders
For better or worse, the publication date of Umberto Eco’s final book has been bumped up — originally set for a summertime release, Pepe Satàn Aleppe: Chronicles of a Liquid Society is now due out in Italian this weekend. Check out this Eco essay on how to travel with a salmon.
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On the Road with Hurston and Hughes
Yuval Taylor tells the story of a fortuitous road trip, on which Zora Neale Hurston drove Langston Hughes from Mobile to Tuskegee.
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Library in the Cloud
Amazon has unveiled its Kindle Lending Library. Prime subscribers can now “choose from thousands of books to borrow for free including over 100 current and former New York Times Bestsellers – as frequently as a book a month, with no due dates.”
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The type of bad publicity is relevant as well. A bad review is probably on the lower-intensity end of bad. On the other end of the spectrum would be something like the Cooks Source plagiarism scandal. Prior to the bad publicity, very few people had heard of Cooks Source. However, as a result of the bad publicity, the magazine as forced to close after all of the sponsors pulled out.
Hmmm. Keep in mind that established authors get much harsher bad reviews than new ones–the NYT has no interest in taking an unknown author and ripping them to shreds. The paper only reviews an unknown work if they see something valuable in it, though the reviewer may dislike the work overall. But the NYT does not hesitate to take a famous author down.
Also worth noting that established authors likely to have larger week one sales and preorders to begin with — and an inevitable sales drop in weeks two and three.
Depends if you have a secondary market I think. Good or bad publicity for product A for instance might have x10 the effect of product B sales. Not as simple as people say maybe………..