Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Is All publicity Good Publicity?
¡Viva Martí, que está vivo!
This past week, the O, Miami Poetry Festival brought poet and Cuban national hero José Martí back to life. Here are the photos and video to prove it.
Speculations
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A Bolaño Gallery Show
"Rockslide Sky," an exhibition of art inspired by Roberto Bolaño's story "Gomez Palacio," has just completed its run at Fordham University's Center Gallery/Lipani Gallery…but a slideshow lives on in cyberspace. (I like feel this one would have made a nice cover for Last Evenings on Earth, but Bolañophiles may want to click through all 18.)
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“In matters like writing[…], a man does what he has to do—if he has to write, why then, he writes”
Rebecca Davis O'Brien unearths a letter in which Malcolm Cowley tackles the timeless question, "Should I get an MFA?" Just as poignant as Cowley's letter is novelist Helen DeWitt's pointed dismissal of Cowley's advice in the comments section.
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Inside the Mind of a Book Critic
"A book critic working today must contend with a world in which more diverse voices are heard and the traditional gatekeepers have less power to enforce conformity." LitHub interviewed Kate Tuttle, the president of the National Book Critics Circle, about literary criticism. Read our own Emily St. John Mandel on bad reviews.
“Both a gem and a bomb”
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Jennifer Egan at 15
Maybe the real reason I like Jennifer Egan is that there are so many freckled protagonists in her books. Patricia Zohn at the Huffington Post asks the author about her family, parenting, and her writing obsessions (like freckled faces). She even gets a photo of Egan as a teenager!
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The type of bad publicity is relevant as well. A bad review is probably on the lower-intensity end of bad. On the other end of the spectrum would be something like the Cooks Source plagiarism scandal. Prior to the bad publicity, very few people had heard of Cooks Source. However, as a result of the bad publicity, the magazine as forced to close after all of the sponsors pulled out.
Hmmm. Keep in mind that established authors get much harsher bad reviews than new ones–the NYT has no interest in taking an unknown author and ripping them to shreds. The paper only reviews an unknown work if they see something valuable in it, though the reviewer may dislike the work overall. But the NYT does not hesitate to take a famous author down.
Also worth noting that established authors likely to have larger week one sales and preorders to begin with — and an inevitable sales drop in weeks two and three.
Depends if you have a secondary market I think. Good or bad publicity for product A for instance might have x10 the effect of product B sales. Not as simple as people say maybe………..