Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
“Is this skyscraper autobiographical?” People say some pretty ridiculous things about writing. To put it in perspective, Mallory Ortberg presents “If We Talked About Architecture Like We Talk About Writing.”
The Skinny is acclaimed author Susan Orlean’s strangest work, hands down: a half-serious diet book that advises women, among other things, to cover tempting food with bleach. Not one to follow her own advice, Orlean’s diary of a week of eating for Grub Street features yogurt breakfasts, crackers eaten over sinks, and other basically realistic, bleach-free culinary adventures.