Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Is All publicity Good Publicity?
Wallace Stevens Week
Wallace Stevens Week(s) begin with a sprint today at Big Other, featuring an interview with poet and critic James Longenbach, an essay on Stevens' other work, in insurance, and a list of his “most maddening, funny and bizarre” titles.
Take Two Pencils
Always inspiring: Margaret Atwood's advice on writing.
More on Stefan Zweig
Wes Anderson’s latest movie sparked a minor literary revival after it came out that much of it was based on the works of Stefan Zweig. Jason Diamond argued that Zweig may finally be getting the due he deserves in America. At the LARB, Tara Isabella Burton reads the author’s collected stories.
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How Animals Think
Recommended reading: "Can Fiction Show Us How Animals Think?" Or is the realist novel the wrong form for exploring "the profoundly foreign interior lives of animals?"
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The Experience of Being Human
Recommended Reading: Over at BOMB Magazine, Jesse Ball and Catherine Lacey discuss strategies for a non-interview, why they write, and poetry’s “direct utility toward experience.”
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Kindles Your Interest
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Hey, Hub Fans
Perhaps the best piece of baseball writing ever put to paper (duly praised here), John Updike's "Hub Fans Bid Kid Adieu" about Ted Williams is being released in a slim, stylish volume from Library of America this week.
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The type of bad publicity is relevant as well. A bad review is probably on the lower-intensity end of bad. On the other end of the spectrum would be something like the Cooks Source plagiarism scandal. Prior to the bad publicity, very few people had heard of Cooks Source. However, as a result of the bad publicity, the magazine as forced to close after all of the sponsors pulled out.
Hmmm. Keep in mind that established authors get much harsher bad reviews than new ones–the NYT has no interest in taking an unknown author and ripping them to shreds. The paper only reviews an unknown work if they see something valuable in it, though the reviewer may dislike the work overall. But the NYT does not hesitate to take a famous author down.
Also worth noting that established authors likely to have larger week one sales and preorders to begin with — and an inevitable sales drop in weeks two and three.
Depends if you have a secondary market I think. Good or bad publicity for product A for instance might have x10 the effect of product B sales. Not as simple as people say maybe………..