Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Out this week: Five-Carat Soul by James McBride; Unforgivable Love by Sophfronia Scott; Brother by David Chariandy; The Second Sister by Claire Kendal; and Go, Went, Gone by Jenny Erpenbeck. For more on these and other new titles, go read our most recent book preview.
"Fantasy is a tool of the storyteller. It is a way of talking about things that are not, and cannot be, literally true. It is a way of making our metaphors concrete, and it shades into myth in one direction, allegory in another." Neil Gaiman reviews Kazuo Ishiguro's The Buried Giant for the New York Times Book Review and considers the power, and risks, of fantasy. Pair with Ishiguro's talk with The Telegraph about the 10 years since the publication of Never Let Me Go.
Looking for a new literary magazine to submit to? Check out Midnight Breakfast. The Rumpus's Rebecca Rubenstein edits the online free literary magazine, which is looking for fiction, nonfiction, interviews, and art that will "spark a conversation." The first issue includes a Jason Diamond coming-of-age essay and a short story by Matthew Salesses.