Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Is All publicity Good Publicity?
The Dead and the Pre-Dead
“For obit writers, the whole world is necessarily divided into the dead and the pre-dead. That’s all there is.” The Paris Review interviews Margalit Fox, a senior writer for The New York Times, on the complicated art of obituaries.
All Apostrophes
Are you the kind of person who’d pay good money to hear a cover of Nirvana in a Chekhov play? If so, the Young Vic has your number.
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“Depression has a peculiar texture”
Recommended Reading: Larissa Pham on Michael Cunningham’s The Hours. You could also read Holloway McCandless on the author’s By Nightfall.
Finnegans Wake Hits Chinese Shelves
I don’t know how they managed to translate the thunderwords into Chinese, but if sales figures indicate success, they did a bang up job. Finnegans Wake is huge in China right now.
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Dōmo arigatō, Charlie Brown
BOOM! Studios will release a graphic novel about Charlie Brown and his friends traveling to Japan entitled It’s Tokyo, Charlie Brown!
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Or Is this Just a Silly Comparison?
Could the reinvention of prolific food chronicler Ricky Rozay’s rap persona provide a guidebook for the recently exposed Jonah Lehrer? (h/t Ryan Chapman)
The type of bad publicity is relevant as well. A bad review is probably on the lower-intensity end of bad. On the other end of the spectrum would be something like the Cooks Source plagiarism scandal. Prior to the bad publicity, very few people had heard of Cooks Source. However, as a result of the bad publicity, the magazine as forced to close after all of the sponsors pulled out.
Hmmm. Keep in mind that established authors get much harsher bad reviews than new ones–the NYT has no interest in taking an unknown author and ripping them to shreds. The paper only reviews an unknown work if they see something valuable in it, though the reviewer may dislike the work overall. But the NYT does not hesitate to take a famous author down.
Also worth noting that established authors likely to have larger week one sales and preorders to begin with — and an inevitable sales drop in weeks two and three.
Depends if you have a secondary market I think. Good or bad publicity for product A for instance might have x10 the effect of product B sales. Not as simple as people say maybe………..