Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Is All publicity Good Publicity?
UC Press suspends New California Poetry series
Alison Mudditt, director of The University of California Press, has announced the suspension of the New California Poetry series due to state budget cuts and the challenges posed to “our industry and markets which (not unlike the newspaper industry!) require us to rethink and retool to remain a vibrant and relevant voice in the digital age.”
Avatar in Russia
James Cameron just can’t win with the Reds. Not just the Chinese communists, but the Russians, as well, have taken issue with Avatar‘s politics.
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Celebrity Memoir Overdose
John Harris at Guardian looks at what reading 11 celebrity memoirs in four days will do to your brain.
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The Gladwell Sentence
Would you rather be sentenced to almost eight years in prison or be forced to read Malcolm Gladwell? Convicted eco-terrorist Rebecca Rubin was sentenced to five years in prison and told to read Gladwell’s David and Goliath. The judge believes Rubin could learn non-violent protest from Gladwell. Pair with: Our own Michael Bourne’s review of the book.
The type of bad publicity is relevant as well. A bad review is probably on the lower-intensity end of bad. On the other end of the spectrum would be something like the Cooks Source plagiarism scandal. Prior to the bad publicity, very few people had heard of Cooks Source. However, as a result of the bad publicity, the magazine as forced to close after all of the sponsors pulled out.
Hmmm. Keep in mind that established authors get much harsher bad reviews than new ones–the NYT has no interest in taking an unknown author and ripping them to shreds. The paper only reviews an unknown work if they see something valuable in it, though the reviewer may dislike the work overall. But the NYT does not hesitate to take a famous author down.
Also worth noting that established authors likely to have larger week one sales and preorders to begin with — and an inevitable sales drop in weeks two and three.
Depends if you have a secondary market I think. Good or bad publicity for product A for instance might have x10 the effect of product B sales. Not as simple as people say maybe………..