Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Is All publicity Good Publicity?
Cheese!
“Should we understand a photographic document as being first and foremost an artifact of memory, a light-written ghost? Or is it more important to stress its status as a material thing created from pigment, silver, emulsion, paper, plastic, glass, silicon sensors, pulses of electricity? Or is the photograph primarily an opportunity to take or make, an arena for a special type of action?” On Polaroids, instantaneous photography, and memory over at The Nation.
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Brutalised Africans Made Glasgow
Amidst increasing calls to “memorialize slavery’s ties with Glasgow in a more sensitive way,” Scottish poet Kate Tough recently published a tribute poem, “People Made Glasgow.” Tough calls on the city to install a permanent slavery exhibit, a memorial garden, or new street names as well.
Tastemaker
How do you make the jump from editing a food magazine to writing novels? It’s a tricky change to make, but Ruth Reichl did it, as she explains to Marnie Hanel in an interview in the Times. (Her first novel came out last week.)
Susan Orlean’s Library Book
Year in Reading alum Susan Orlean’s next book will be entitled The Library Book. It will be “a love letter to an endangered institution, exploring their history, their people, their meaning and their future as they adapt and redefine themselves in a digital world.” The book will focus in particular on the unsolved 1986 razing of the Los Angeles Central Library.
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Who is Sham Blanderson?
“Sham Blanderson,” presumably the book critic for Moo Pork Magazine, is posting the best sentence he reads each day on Twitter.
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Literary Bald Britney Spears
Following Sarah Hepola’s devastating New York Times Magazine profile of Cat Marnell with empathy and queer theory, Jane Hu’s piece on what it means to read Marnell, to follow her and crave her work even as her work destroys her, merits reading and rereading.
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Short Stories for Sale
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The type of bad publicity is relevant as well. A bad review is probably on the lower-intensity end of bad. On the other end of the spectrum would be something like the Cooks Source plagiarism scandal. Prior to the bad publicity, very few people had heard of Cooks Source. However, as a result of the bad publicity, the magazine as forced to close after all of the sponsors pulled out.
Hmmm. Keep in mind that established authors get much harsher bad reviews than new ones–the NYT has no interest in taking an unknown author and ripping them to shreds. The paper only reviews an unknown work if they see something valuable in it, though the reviewer may dislike the work overall. But the NYT does not hesitate to take a famous author down.
Also worth noting that established authors likely to have larger week one sales and preorders to begin with — and an inevitable sales drop in weeks two and three.
Depends if you have a secondary market I think. Good or bad publicity for product A for instance might have x10 the effect of product B sales. Not as simple as people say maybe………..