Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Is All publicity Good Publicity?
We Read No More
Victor Hugo, when asked about the other parts of Dante’s Divine Comedy that aren’t the widely-read Inferno, had this to say: “The human eye was not made to look upon so much light, and when the poem becomes happy, it becomes boring.” Ouch. Is this why so many of us haven’t even read Dante, despite his being a kind of cultural icon?
“Young at Heart”
A new YA series spun off from The X-Files explores Fox Mulder’s teen years, and you can read the first chapter here. You may also be forgiven for feeling like the entire premise is a bit fraught. Not only is the mental image of Spooky Mulder with acne a tad jarring, but on a more existential level, as Zan Romanoff has written for our site, “there is no such thing as the young adult novel.”
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The Intellectuals
A look at the writer Nelson Algren, a.k.a. Lewis Brogan in Simone de Beauvoir’s The Mandarins.
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Launch Edan Lepucki
You have until midnight tomorrow to launch The Millions staff writer Edan Lepucki’s novella, If You’re Not Yet Like Me, which Ben Fountain calls “extraordinary.” Don’t miss your chance!
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Punderstrike
At The Hairpin, Alexa C. Kurzius pays a visit to the Punderdome 3000, a monthly “com-pun-tition” that takes place in (where else?) Brooklyn. Among other highlights, the author constructs an alter ego for herself named Pundercat.
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“I’m going out on this adventure”
“The idea was that whatever I felt or did resonated in life, caused people pain or happiness. This gave me a feeling of huge responsibility even as a child – to the extent that sometimes I had to block my own feelings or wishes. When I started writing fiction, suddenly I was allowed to do what I wanted.” Talking with Etgar Keret.
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Margalit Fox Talks Obituaries
Max Linsky interviewed Riddle of the Labyrinth author Margalit Fox about the other career she’s had for eight years: obituary writing. Fox remarks on how obituaries have grown from being “the bastard stepchild of American journalism” into “the best gig” in the entire industry. Here’s one of my favorite Fox obituaries, by the way.
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On Fear and Dread
Mary Ruefle, author of the forthcoming Madness, Rack, and Honey, wrote a poetic essay on the subject of fear. It’s chock full of lines like this one about why she likes the word dread more than the word fear: “because fear, like the unconscious emotion which is one of its forms, has only the word ear inside of it, telling an animal to listen, while dread has the word read inside of it, telling us to read carefully and find the dead, who are also there.”
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The type of bad publicity is relevant as well. A bad review is probably on the lower-intensity end of bad. On the other end of the spectrum would be something like the Cooks Source plagiarism scandal. Prior to the bad publicity, very few people had heard of Cooks Source. However, as a result of the bad publicity, the magazine as forced to close after all of the sponsors pulled out.
Hmmm. Keep in mind that established authors get much harsher bad reviews than new ones–the NYT has no interest in taking an unknown author and ripping them to shreds. The paper only reviews an unknown work if they see something valuable in it, though the reviewer may dislike the work overall. But the NYT does not hesitate to take a famous author down.
Also worth noting that established authors likely to have larger week one sales and preorders to begin with — and an inevitable sales drop in weeks two and three.
Depends if you have a secondary market I think. Good or bad publicity for product A for instance might have x10 the effect of product B sales. Not as simple as people say maybe………..