Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Is All publicity Good Publicity?
English Major Drama
At the Missouri Review blog, our own Tess Malone writes about the supposed death of the English major, which has lost a considerable amount of popularity in the last forty years in favor of “practical disciplines.” Among other things, she links to New Republic editor Leon Wieseltier’s Brandeis commencement speech, which I wrote about a few weeks ago.
Desconocido
Why do Americans read so few translated works? A lot of reasons come to mind, but one is that translated books are often the purview of small publishers, who don’t have the same marketing budgets as the larger companies in the industry. At The New Yorker’s Currency blog, Vauhini Vara looks at the statistics compiled by Three Percent, a database at the University of Rochester that tracks publications of translated works in the country. Related: Oliver Farry’s interview with the Portuguese writer António Lobo Antunes.
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Gary Shteyngart Becomes A Glasshole
Gary Shteyngart’s Super Sad True Love Story is now a reality. He got to try Google Glass and wrote about the experience for The New Yorker. “When the velvet-rope hostess at the of-the-moment Wythe Hotel bar in Williamsburg stops to take a photo of me with her iPhone, I know exactly what the producer meant. This is the most I will ever be loved by strangers.”
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Vasily Grossman’s Two Major Acts
Sam Sacks takes a look at the “two major acts” in the life of Vasily Grossman, the Jewish-Russian author perhaps best known for his monumental account of the Stalingrad siege, Life and Fate. (Bonus: Life and Fate was picked by Stephen Dodson as his Year in Reading pick back in 2011.)
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Dead Men May Tell Tales
“The eradication of Terry Pratchett’s unfinished works, the zeros and ones of his hard drive ground into the earth at the Great Dorset Steam Fair, is an imaginative exception to the rule.” The Paris Review questions how we publish an authors posthumous works and whether there’s a better way to do so. Pair with: our 2017 Select Literary Obituaries.
The type of bad publicity is relevant as well. A bad review is probably on the lower-intensity end of bad. On the other end of the spectrum would be something like the Cooks Source plagiarism scandal. Prior to the bad publicity, very few people had heard of Cooks Source. However, as a result of the bad publicity, the magazine as forced to close after all of the sponsors pulled out.
Hmmm. Keep in mind that established authors get much harsher bad reviews than new ones–the NYT has no interest in taking an unknown author and ripping them to shreds. The paper only reviews an unknown work if they see something valuable in it, though the reviewer may dislike the work overall. But the NYT does not hesitate to take a famous author down.
Also worth noting that established authors likely to have larger week one sales and preorders to begin with — and an inevitable sales drop in weeks two and three.
Depends if you have a secondary market I think. Good or bad publicity for product A for instance might have x10 the effect of product B sales. Not as simple as people say maybe………..