Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Is All publicity Good Publicity?
Or Is this Just a Silly Comparison?
Could the reinvention of prolific food chronicler Ricky Rozay’s rap persona provide a guidebook for the recently exposed Jonah Lehrer? (h/t Ryan Chapman)
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The Writing Life Fantasy
Admit it, at one point or another you had a certain idea of what a writer’s life looks like. What comes to mind when someone says “I’m a writer?” You may picture a struggling hipster artist who lives in a smal apartment with books everywhere and does nothing but read and write. Rosalie Knecht explores the fascinating idea that we associate certain specific images with the writer lifestyle based off an Anthropologie catalogue. Not convinced? Read it for yourself.
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Talking Covers Talks Covers
Fans of our U.S. and U.K. book cover comparison should head on over to Imprint Magazine for an interview with Talking Covers founder Sean Manning.
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Fitzgerald Uncensored
F. Scott Fitzgerald was too provocative even for the 1920s. His short story collection Taps at Reveille was never published the way he wanted it to be. When the stories came out in The Sunday Evening Post in the 1920s and ’30s, all slang, slurs, and sexual innuendo were edited out. Now, almost a century later, we can read Fitzgerald’s original work in a new Cambridge edition.
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The type of bad publicity is relevant as well. A bad review is probably on the lower-intensity end of bad. On the other end of the spectrum would be something like the Cooks Source plagiarism scandal. Prior to the bad publicity, very few people had heard of Cooks Source. However, as a result of the bad publicity, the magazine as forced to close after all of the sponsors pulled out.
Hmmm. Keep in mind that established authors get much harsher bad reviews than new ones–the NYT has no interest in taking an unknown author and ripping them to shreds. The paper only reviews an unknown work if they see something valuable in it, though the reviewer may dislike the work overall. But the NYT does not hesitate to take a famous author down.
Also worth noting that established authors likely to have larger week one sales and preorders to begin with — and an inevitable sales drop in weeks two and three.
Depends if you have a secondary market I think. Good or bad publicity for product A for instance might have x10 the effect of product B sales. Not as simple as people say maybe………..