Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Is All publicity Good Publicity?
Friends Forever
Attention Babysitters Club fans: at 5:30 EST tonight, Scholastic will be holding a live Twitter party with author Ann M. Martin. Maybe it’s finally time to find out if Claudia ever finished middle school, yes / yes?
●
●
Speaking with Ishiguro
Recommended Listening: An interview with Kazuo Ishiguro on Hazlitt’s podcast The Arcade. Our own Lydia Kiesling reviews his latest work, The Buried Giant.
6 comments:
Add Your Comment: Cancel reply
This site uses Akismet to reduce spam. Learn how your comment data is processed.
Not Exactly Rotten
According to a recent survey, Danes are the happiest people in the world. This came as a surprise, writes Mathilde Walter Clark, to most of her fellow Scandinavians, who know very well the unhappier elements of their daily lives. The problem, she suggests, is that words like “happiness,” “ambition” and “contentment” have subtly different meanings in different languages — in other words, happiness in Denmark isn’t the same thing as happiness in America. You could also read our own Emily St. John Mandel’s review of the Danish writer Jonas T. Bengtsson’s A Fairy Tale.
●
●
Postcard Lit
In the latest issue of Bookslut, Madeline Monson-Rosen takes a look at A Card from Angela Carter, a biography which tells the story of the writer’s life through her long correspondence with a friend.
●
●
Addicted to Love
“Homer understood in the 8th century BCE what modernity has yet to accept—love can be an addiction, and when it is, we need substantial outside help.” Angela Chen writes for Aeon about finding a cure for desire.
“Is it possible to overcome the horrible legacy of slavery and find decolonial love?”
Junot Díaz, author of The Brief Wondrous Life of Oscar Wao, sits down with Paula M.L. Moya for a great interview focusing on race at The Boston Review.
The type of bad publicity is relevant as well. A bad review is probably on the lower-intensity end of bad. On the other end of the spectrum would be something like the Cooks Source plagiarism scandal. Prior to the bad publicity, very few people had heard of Cooks Source. However, as a result of the bad publicity, the magazine as forced to close after all of the sponsors pulled out.
Hmmm. Keep in mind that established authors get much harsher bad reviews than new ones–the NYT has no interest in taking an unknown author and ripping them to shreds. The paper only reviews an unknown work if they see something valuable in it, though the reviewer may dislike the work overall. But the NYT does not hesitate to take a famous author down.
Also worth noting that established authors likely to have larger week one sales and preorders to begin with — and an inevitable sales drop in weeks two and three.
Depends if you have a secondary market I think. Good or bad publicity for product A for instance might have x10 the effect of product B sales. Not as simple as people say maybe………..