Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Luddites rejoice! If you still use a manual typewriter, you already know that they’re superior to laptops for writing. Now comes proof that they’re also better at making art than text-based computer art programs like ASCII and its “colored cousin,” ANSI. The video’s narrator tells us, in German, that many of the subjects autographed their typewriter-generated portraits, and the Pope sent a thank you note — and cash!