Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Quartz has a roundup of the books Hillary Clinton borrowed from the State Department library during her time as Secretary of State, including a memoir, poetry, and a lot of non-fiction. Pair with our piece about what private libraries reveal about their readers.
“People in the publishing industry were complaining that ‘everyone is a writer now.’ I thought, well, why fight that? Isn’t that a good thing?” Andy Hunter, Publisher & COO of Catapult, Publisher of Literary Hub, and Co-Founding Chairman of Electric Literature, talks about the impetus for his three ventures.