Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Do you like listening to music, but often struggle with an appropriate drink order? Enter Drinkify, a website which suggests cocktails based on the tunes you’re playing. (I tested it out with The Wu-Tang Clan. It told me to drink “1 bottle of gin.” Do with this information what you must.)
Does it come as any surprise that Lost creator J.J. Abrams would write a book that his editor describes as "the most high concept novel I have ever come across"?