Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
The Curious Incident of the Dog in the Night-Time author Mark Haddon will see his debut effort as a playwright hit the stage next month. The Independent tries to get the scoop. “So now we have this game of chess, in which you ask me what my new play is about, and I choose not to tell you what it’s about.”
If the description “a comic thriller about mermaids, the natural world and ruthless capitalism” isn’t enough to pique your interest, you might be inspired to pick up Lydia Millet’s latest by the title of Laura Miller’s review, which describes Millet as “the P.G. Wodehouse of environmental writing.” At Salon, the book critic goes into the many reasons she enjoys Millet’s work, among them the author’s knack for deploying humor at appropriate times. FYI, Millet wrote an article for The Millions recently.