Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Is All publicity Good Publicity?
The Best New Underground Literary Magazines
From The Independent, the best of the new breed of underground literary magazines to fit into that “empty slot on the bookshelf between your pristine copies of McSweeney’s Quarterly Concern and Granta.”
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A Brilliant Loner
“Neither for the first nor last time in his life, Orwell was the brilliant loner who saw what others around him failed to notice.” Adam Hochschild writes on Orwell’s Homage to Catalonia and his unique perspective on fighting in the Spanish Civil War. Vishwas Gaitonde takes us to Orwell’s first home in India.
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First Lines of the New Gary Shteyngart
Here are the first lines of the new Gary Shteyngart novel, Super Sad True Love Story, forthcoming in July: “Today I’ve made a major decision: I am never going to die. Others will die around me. They will be nullified. Nothing of their personality will remain. The light switch will be turned off.”
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The gun goes off in the end
“Maybe this is a writer thing, having pages and pages of stuff written that has not yet cohered into a completed arc, which, when you finish it, would be a laurel on which you could rest.” A writer considers Chekhov’s dictum.
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The type of bad publicity is relevant as well. A bad review is probably on the lower-intensity end of bad. On the other end of the spectrum would be something like the Cooks Source plagiarism scandal. Prior to the bad publicity, very few people had heard of Cooks Source. However, as a result of the bad publicity, the magazine as forced to close after all of the sponsors pulled out.
Hmmm. Keep in mind that established authors get much harsher bad reviews than new ones–the NYT has no interest in taking an unknown author and ripping them to shreds. The paper only reviews an unknown work if they see something valuable in it, though the reviewer may dislike the work overall. But the NYT does not hesitate to take a famous author down.
Also worth noting that established authors likely to have larger week one sales and preorders to begin with — and an inevitable sales drop in weeks two and three.
Depends if you have a secondary market I think. Good or bad publicity for product A for instance might have x10 the effect of product B sales. Not as simple as people say maybe………..