Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
“Should we understand a photographic document as being first and foremost an artifact of memory, a light-written ghost? Or is it more important to stress its status as a material thing created from pigment, silver, emulsion, paper, plastic, glass, silicon sensors, pulses of electricity? Or is the photograph primarily an opportunity to take or make, an arena for a special type of action?” On Polaroids, instantaneous photography, and memory over at The Nation.
Amidst increasing calls to “memorialize slavery’s ties with Glasgow in a more sensitive way,” Scottish poet Kate Tough recently published a tribute poem, “People Made Glasgow.” Tough calls on the city to install a permanent slavery exhibit, a memorial garden, or new street names as well.
Year in Reading alum Susan Orlean’s next book will be entitled The Library Book. It will be “a love letter to an endangered institution, exploring their history, their people, their meaning and their future as they adapt and redefine themselves in a digital world.” The book will focus in particular on the unsolved 1986 razing of the Los Angeles Central Library.