Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
From The Independent, the best of the new breed of underground literary magazines to fit into that “empty slot on the bookshelf between your pristine copies of McSweeney’s Quarterly Concern and Granta.”
“Neither for the first nor last time in his life, Orwell was the brilliant loner who saw what others around him failed to notice.” Adam Hochschild writes on Orwell’s Homage to Catalonia and his unique perspective on fighting in the Spanish Civil War. Vishwas Gaitonde takes us to Orwell’s first home in India.
Here are the first lines of the new Gary Shteyngart novel, Super Sad True Love Story, forthcoming in July: “Today I’ve made a major decision: I am never going to die. Others will die around me. They will be nullified. Nothing of their personality will remain. The light switch will be turned off.”