Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Is All publicity Good Publicity?
“I’m The King of the World!”
David Foster Wallace wrote the best bitter takedown (PDF) of the cruise ship industry ever, but he only had to endure a 7-night vacation. Imagine his horror, then, if he had been forced to spend significant time on The World, a $20,000+/month ship that continuously circumnavigates the world and has permanent passengers in its 165 private residences. For a more detailed glimpse at life on board the ship, check out Anthony Bourdain’s Gourmet piece on his 2003 visit.
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Paging Elena Whoever
Is it possible to share something with a "maybe don't read this" tag attached? The literary internet has been buzzing today over the moral implications of stripping a writer (and, by association, a human) of their anonymity after this piece on Elena Ferrante was published in the NYRB. Read it or don't read it, but definitely read her work.
Cat’s TV
This week in book-to-film adaptation news: Kurt Vonnegut's Cat's Cradle is slated to become a TV show, "which will hopefully be long enough to fill an entire week's worth of classes" for any desperate English teachers out there.
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A Community of Writers
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Appearing Elsewhere
Our regular contributor Sonya Chung is interviewed in the latest issue of Bookslut, discussing her new book Long for This World. "I write novels because it’s a place where I can bring all of who I am, and what I know, and what I don’t know but want to know, into a coherent, created world."
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Literature By The Numbers
The New York Times reports that the titles of every British book published in English in the 19th century (1,681,161, to be exact) are being electronically scoured for key words and phrases that might offer insight into the Victorian mind.
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“Finish that Book!”
Recommended reading: An argument for finishing every novel you start.
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The type of bad publicity is relevant as well. A bad review is probably on the lower-intensity end of bad. On the other end of the spectrum would be something like the Cooks Source plagiarism scandal. Prior to the bad publicity, very few people had heard of Cooks Source. However, as a result of the bad publicity, the magazine as forced to close after all of the sponsors pulled out.
Hmmm. Keep in mind that established authors get much harsher bad reviews than new ones–the NYT has no interest in taking an unknown author and ripping them to shreds. The paper only reviews an unknown work if they see something valuable in it, though the reviewer may dislike the work overall. But the NYT does not hesitate to take a famous author down.
Also worth noting that established authors likely to have larger week one sales and preorders to begin with — and an inevitable sales drop in weeks two and three.
Depends if you have a secondary market I think. Good or bad publicity for product A for instance might have x10 the effect of product B sales. Not as simple as people say maybe………..