Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
The Telegraph links all their reviews of Booker longlist titles from one page. If you want to get a look at these literary hotshots, there's a photo gallery, too.Ed has read Chuck Klosterman, and he's not very happy about it.The First Post, a new British online magazine leads with John Irving's book reviewer-bashing.
Cloud Atlas author David Mitchell and his wife KA Yoshida (who have an autistic son of their own) translated the latest work from Naoki Higashida, who uses an alphabet grid to communicate. The resulting memoir from the thirteen year old boy, The Reason I Jump, is scheduled for an August release. Hari Kunzru has a sneak preview of the book’s cover.