Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Is All publicity Good Publicity?
Lydia Kiesling in the Tournament of Books
This week, our own Lydia Kiesling took part in The Morning News Tournament of Books, where she adjudicated a showdown between Scott McClanahan’s Hill William and Ruth Ozeki’s A Tale for the Time Being. Who went on to the next round: the trans-Pacific odyssey, or the tale of West Virginia? (You could also read our own Edan Lepucki’s Tournament contribution from last year, or else read our own Nick Moran’s Year in Reading piece on Scott McClanahan.)
●
●
Tuesday New Release Day: Saunders, Self, Mansbach, Zambra, Hensher, Harrison, Celona, Maltman, Schrank, Ginder, McPherson, Kunzru, Rogan
One of the most exciting new books of 2013 hits shelves today: Tenth of December by George Saunders. Also out are Will Self’s Booker shortlisted Umbrella, Rage Is Back by Adam Mansbach, Ways of Going Home by Alejandro Zambra, Scenes from Early Life by Philip Hensher, The River Swimmer: Novellas by Jim Harrison, Y by Marjorie Celona, Little Wolves by Thomas Maltman Love is a Canoe by Ben Schrank, Driver’s Education by Grant Ginder, and new from NYRB Classics is Testing the Current by William McPherson, with an introduction by D.T. Max. New in paperback are Gods Without Men by Hari Kunzru and The Lifeboat by Charlotte Rogan. There are many more new books to explore, of course, in our huge 2013 books preview, published this week.
What’s Blendle?
Twenty U.S. publishers have teamed up with Netherlands-based platform Blendle to launch a beta version of the app in the U.S., which allows users to purchase individual articles instead of subscriptions to magazines and newspapers. Many are questioning what the future of journalism may hold in light of this new user model. If you’re wondering about the future of the book, check out our column on it.
Chomsky on Schooling
Noam Chomsky, in conversation at the University of Arizona, derides the rising cost of university tuition. He goes on to say student fees are “a general form of indoctrination and control, which goes down to kindergarten. I mean, that’s what No Child Left Behind is about. It’s training for the Marine Corps.”
●
●
6 comments:
Add Your Comment: Cancel reply
This site uses Akismet to reduce spam. Learn how your comment data is processed.
The Rude Writer
In the September issue of Elle, Lorrie Moore talks about why being a writer means being creepily detached and rude. Redux here at Jezebel.
●
●
Junot Diaz on What is a Writer
Junot Díaz writes in O. Magazine about the harrowing, doubt-and-terror-filled decade-plus he spent writing his Pulitzer-prize winning first novel, The Brief Wondrous Life of Oscar Wao.
●
●
To Paraphrase Potter Stewart
“The more you take, the more you have to give back — the better the work has to be.” The New York Times features Year in Reading alum Rivka Galchen in dialogue with Anna Holmes (“You can’t always prove appropriation, but you usually know it when you see it”) on the distinction between artistic license and cultural theft. Pair with our review of Galchen’s Little Labors.
●
●
The type of bad publicity is relevant as well. A bad review is probably on the lower-intensity end of bad. On the other end of the spectrum would be something like the Cooks Source plagiarism scandal. Prior to the bad publicity, very few people had heard of Cooks Source. However, as a result of the bad publicity, the magazine as forced to close after all of the sponsors pulled out.
Hmmm. Keep in mind that established authors get much harsher bad reviews than new ones–the NYT has no interest in taking an unknown author and ripping them to shreds. The paper only reviews an unknown work if they see something valuable in it, though the reviewer may dislike the work overall. But the NYT does not hesitate to take a famous author down.
Also worth noting that established authors likely to have larger week one sales and preorders to begin with — and an inevitable sales drop in weeks two and three.
Depends if you have a secondary market I think. Good or bad publicity for product A for instance might have x10 the effect of product B sales. Not as simple as people say maybe………..