Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Is All publicity Good Publicity?
King’s Revival
Last week, we reported that Stephen King’s first hard-boiled detective novel, Mr. Mercedes, will be out this June. If thrillers aren’t your thing, though, King has another horror novel coming out this November, Revival. It tells the story of the dangerous bond between a charismatic minister and a heroin addict musician.
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Living with Books
Sad Face
A new service called linkmoji will translate the letters in URLs into — you guessed it — emojis. What are the chances novels aren’t that far behind? At Salon, Erin Coulehan explores the possibilities of the emoji novel.
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Beware of the Gatekeepers
“The problem, however, lies in the fact that, whenever these labels are internalized by those in positions of power, they flatten a writer’s experiences. They shrink someone to just a sliver of his or her identity.” On the limited opportunities for writers of color.
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Cross Off and Move On
Equipment for today’s lunch hour: 1) somewhere sunny and out-of-doors to sit; 2) failing that, a gazebo or other shelter from inclement weather; 3) a printout of Deborah Eisenberg‘s latest short story, from the current NYRB; 4) undivided attention.
It Is Shark Week, After All
Bret Easton Ellis is collaborating with Taxi Driver director Paul Schrader on a new “psychological horror” movie about sharks. Coincidentally, HTMLGiant‘s Blake Butler just revisited Ellis’ infamous novel American Psycho.
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Wild Wells
Recommended Reading: Wells Tower’s short story “Wild America” at The Oxford American.
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The type of bad publicity is relevant as well. A bad review is probably on the lower-intensity end of bad. On the other end of the spectrum would be something like the Cooks Source plagiarism scandal. Prior to the bad publicity, very few people had heard of Cooks Source. However, as a result of the bad publicity, the magazine as forced to close after all of the sponsors pulled out.
Hmmm. Keep in mind that established authors get much harsher bad reviews than new ones–the NYT has no interest in taking an unknown author and ripping them to shreds. The paper only reviews an unknown work if they see something valuable in it, though the reviewer may dislike the work overall. But the NYT does not hesitate to take a famous author down.
Also worth noting that established authors likely to have larger week one sales and preorders to begin with — and an inevitable sales drop in weeks two and three.
Depends if you have a secondary market I think. Good or bad publicity for product A for instance might have x10 the effect of product B sales. Not as simple as people say maybe………..