Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Is All publicity Good Publicity?
High Praise for Rebecca Solnit
In a new issue of N1BR, Nikil Saval takes a look at Rebecca Solnit‘s latest, calling its predecessor River of Shadows “surely one of the best books of the past decade.”
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Combing through Gay Talese’s Laundry…Sort of
Remember that preview for Death to Smoochy, where the voice-over proclaimed, “From the twisted mind of Danny DeVito?” Me neither. But if twisty minds are your thing, you should check out this page from Gay Talese‘s outline for the classic “Frank Sinatra Has a Cold,” written on a shirt cardboard. (Remember shirt cardboards? Yeah… Me neither.)
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The Books They Gave Me
It’s voyeuristic, confessional, cathartic, and sometimes downright funny. It’s The Books They Gave Me, a Tumblr where people share the books their exes gave as gifts.
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Let the Rain Kiss You
“The half-stripped trees / struck by a wind together, / bending all, / snapping before the power of… / thundersnow? / Oh shit, do you see that? / Thundersnow!” It’s safe to say that William Carlos Williams would have been blown away by thundersnow. Here are a few other classic poems helpfully reimagined for the climate change age.
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The Drama of Rejection
We’ve all been rejected; after all, we’re writers. Yet sometimes it’s nice to know someone has it worse than you. With that in mind, New Hampshire Public Radio presents dramatic readings of famous rejection letters. Pair with: Our ask a writing teacher on rejection from various literary journals.
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No Se Habla
Back in March, I pointed readers to an interview with Minae Mizumura, whose recent book, The Fall of Language in the Age of English, makes a case against the dominance of the English language in the modern age. Now, at Full-Stop, Sho Spaeth reviews the book. Sample quote: “She has a curious blindness to what may be her greatest offense of all to the prevailing attitude of our age: a naive rejection of the idea that novels, and their novelists, exist merely to entertain.”
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The type of bad publicity is relevant as well. A bad review is probably on the lower-intensity end of bad. On the other end of the spectrum would be something like the Cooks Source plagiarism scandal. Prior to the bad publicity, very few people had heard of Cooks Source. However, as a result of the bad publicity, the magazine as forced to close after all of the sponsors pulled out.
Hmmm. Keep in mind that established authors get much harsher bad reviews than new ones–the NYT has no interest in taking an unknown author and ripping them to shreds. The paper only reviews an unknown work if they see something valuable in it, though the reviewer may dislike the work overall. But the NYT does not hesitate to take a famous author down.
Also worth noting that established authors likely to have larger week one sales and preorders to begin with — and an inevitable sales drop in weeks two and three.
Depends if you have a secondary market I think. Good or bad publicity for product A for instance might have x10 the effect of product B sales. Not as simple as people say maybe………..