Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
According to a recent survey, Danes are the happiest people in the world. This came as a surprise, writes Mathilde Walter Clark, to most of her fellow Scandinavians, who know very well the unhappier elements of their daily lives. The problem, she suggests, is that words like “happiness,” “ambition” and “contentment” have subtly different meanings in different languages — in other words, happiness in Denmark isn’t the same thing as happiness in America. You could also read our own Emily St. John Mandel’s review of the Danish writer Jonas T. Bengtsson’s A Fairy Tale.