Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Is All publicity Good Publicity?
Long Form Back in Vogue
Is long form nonfiction returning to prominence and popularity? Folks at The LA Times‘ blog think so. Anna Clark has posted a list of recommended reading for aspiring nonfiction writers, too.
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A great hater of bad books.
The true confessions of Lev Grossman, book reviewer: “There was a time when I actually believed, because I was an ass, that as a critic I was an avenging angel with a flaming sword, and that part of my job was to help rid the culture of books that were sucking up more of the literary oxygen than they deserved.”
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The Best Web Publications Are Also The Youngest
Between the 40 Towns project organized by Jeff Sharlet’s Dartmouth students and the newly unveiled Vanishing Point project from Duncan Murrell’s students at Duke’s Center for Documentary Studies, it seems abundantly clear that college students are better at putting together web publications than 99% of established publishing outfits. Begin your tour with Christine Delp’s look at a blind man who makes his own martinis, and then check out other stories such as Ge Jin’s photographic essay on Chinese university students.
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Philosophy’s Monster
Frankenstein was originally a philosophical novel, Michael Saler reveals in his review of The Annotated Frankenstein. Mary Shelley used her monster to comment on the terrors of the French Revolution, patriarchy, social justice, and slavery, he writes.
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Meant to Look Pretty
Are books on the way to becoming luxury objects? At Salon, Daniel D’Addario makes a case that they are, explaining how a new aestheticism in book design points to a future in which books function mainly as art objects. (While we’re on the subject of book design, it’s a good time to look back on our U.S.-U.K. book cover battle.)
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A Bumpy Flight
Sick of Delta delays? Take one of Mallory Ortberg’s literary airlines listed in her humor post at The Toast. “Thanks for flying Jane Air. Are you escaping for business or for pleasure? Will you be stowing any wives today?”
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The type of bad publicity is relevant as well. A bad review is probably on the lower-intensity end of bad. On the other end of the spectrum would be something like the Cooks Source plagiarism scandal. Prior to the bad publicity, very few people had heard of Cooks Source. However, as a result of the bad publicity, the magazine as forced to close after all of the sponsors pulled out.
Hmmm. Keep in mind that established authors get much harsher bad reviews than new ones–the NYT has no interest in taking an unknown author and ripping them to shreds. The paper only reviews an unknown work if they see something valuable in it, though the reviewer may dislike the work overall. But the NYT does not hesitate to take a famous author down.
Also worth noting that established authors likely to have larger week one sales and preorders to begin with — and an inevitable sales drop in weeks two and three.
Depends if you have a secondary market I think. Good or bad publicity for product A for instance might have x10 the effect of product B sales. Not as simple as people say maybe………..