Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Is All publicity Good Publicity?
Wiesel in Disney
Something to brighten your day — Elie Wiesel visited Disneyland and absolutely loved it.
Mark Haddon Takes to the Stage
The Curious Incident of the Dog in the Night-Time author Mark Haddon will see his debut effort as a playwright hit the stage next month. The Independent tries to get the scoop. “So now we have this game of chess, in which you ask me what my new play is about, and I choose not to tell you what it’s about.”
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Feather-Light Chime
In the spirit of yesterday’s noise/silence-conscious Curiosity, here’s a piece from Granta Magazine that offers us a sneak peek at Helen Oyeyemi’s writing playlist. Spoiler alert: Led Zeppelin didn’t make the cut.
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Mermaids and Capital
If the description “a comic thriller about mermaids, the natural world and ruthless capitalism” isn’t enough to pique your interest, you might be inspired to pick up Lydia Millet’s latest by the title of Laura Miller’s review, which describes Millet as “the P.G. Wodehouse of environmental writing.” At Salon, the book critic goes into the many reasons she enjoys Millet’s work, among them the author’s knack for deploying humor at appropriate times. FYI, Millet wrote an article for The Millions recently.
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Who Runs The World? Bekojians!
Town of Runners is a new documentary about running coach Sentayehu Eshetu, the mastermind responsible for one rural Ethiopian town’s eight Olympic runners. New Yorkers can catch screenings at the Tribeca Film Festival this month.
The Best of Last (Crusade)
I’m shocked that this is even open to debate. Emily Asher-Perrin on why Indiana Jones and the Last Crusade is the best of all Indy films.
The type of bad publicity is relevant as well. A bad review is probably on the lower-intensity end of bad. On the other end of the spectrum would be something like the Cooks Source plagiarism scandal. Prior to the bad publicity, very few people had heard of Cooks Source. However, as a result of the bad publicity, the magazine as forced to close after all of the sponsors pulled out.
Hmmm. Keep in mind that established authors get much harsher bad reviews than new ones–the NYT has no interest in taking an unknown author and ripping them to shreds. The paper only reviews an unknown work if they see something valuable in it, though the reviewer may dislike the work overall. But the NYT does not hesitate to take a famous author down.
Also worth noting that established authors likely to have larger week one sales and preorders to begin with — and an inevitable sales drop in weeks two and three.
Depends if you have a secondary market I think. Good or bad publicity for product A for instance might have x10 the effect of product B sales. Not as simple as people say maybe………..