Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Is All publicity Good Publicity?
Wikileaks, Bookshelf Voyeur
Quartz has a roundup of the books Hillary Clinton borrowed from the State Department library during her time as Secretary of State, including a memoir, poetry, and a lot of non-fiction. Pair with our piece about what private libraries reveal about their readers.
Davis Illustrated
Check out an illustrated adaptation of Lydia Davis’s “In a House Besieged” by Roman Muradov at The Paris Review Daily. Pair with a piece on Davis’s short short stories and Twitter.
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Everyone Is a Writer
“People in the publishing industry were complaining that ‘everyone is a writer now.’ I thought, well, why fight that? Isn’t that a good thing?” Andy Hunter, Publisher & COO of Catapult, Publisher of Literary Hub, and Co-Founding Chairman of Electric Literature, talks about the impetus for his three ventures.
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Empathy for the Devil?
Ruth Franklin of TNR probes the weaknesses of American novels about terrorism.
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Praise the Man
“Finally, without my wife, who served as editor, research assistant, and soul mate, this project could never have been finished.” On gendered expectations and book acknowledgments.
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Library Tour
The al-Qarawiyyin library, the oldest library in the world, has just reopened after years of renovations. Take a look inside. Andrew Pippos writes about private libraries and what they reveal about their readers.
The type of bad publicity is relevant as well. A bad review is probably on the lower-intensity end of bad. On the other end of the spectrum would be something like the Cooks Source plagiarism scandal. Prior to the bad publicity, very few people had heard of Cooks Source. However, as a result of the bad publicity, the magazine as forced to close after all of the sponsors pulled out.
Hmmm. Keep in mind that established authors get much harsher bad reviews than new ones–the NYT has no interest in taking an unknown author and ripping them to shreds. The paper only reviews an unknown work if they see something valuable in it, though the reviewer may dislike the work overall. But the NYT does not hesitate to take a famous author down.
Also worth noting that established authors likely to have larger week one sales and preorders to begin with — and an inevitable sales drop in weeks two and three.
Depends if you have a secondary market I think. Good or bad publicity for product A for instance might have x10 the effect of product B sales. Not as simple as people say maybe………..