Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Mavis Gallant, who passed away a year ago this February, published a total of a hundred and sixteen short stories in The New Yorker, which puts her on par with short story factories like John Cheever and John Updike. Yet by the time she died, she was penniless and alone, a fact which worried the few people in Paris who knew her well. In The Walrus, David MacFarlane examines what her writing meant to him. Pair with: Laurel Berger on her own fascination with the author.
Betty Wants In and the Melbourne Skydive Centre have been churning out some simply amazing footage of sky divers, parachutists, and base jumpers. Check out their latest installment, Experience Freedom, and be blown away. (Previously: Experience Human Flight, Experience Zero Gravity.)
“They’re pictures, not images; displays, not shots; illustrations, not compositions. They are respectful displays of performance—of the demonstrative theatrical antics into which Anderson lets his performers lapse.” Richard Brody on the film version of Thomas Pynchon’s Inherent Vice.
The saying goes that “the road to hell is paved with adverbs,” but at Beyond the Margins Robin Black makes the opposite argument. “I want you to love adverbs,” she begins, but “more than that, I want you to believe, as I do, that adverbs are the part of speech that best captures the human condition.”