Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Is All publicity Good Publicity?
Tuesday New Release Day: Vowell, Doctorow, Shepard, Atkinson, McEuen, Egan
New this week is Sarah Vowell's Unfamiliar Fishes (reviewed here) along with new story collections from E.L. Doctorow (All the Time in the World) and Jim Shepard (You Think That's Bad). Also new this week is Kate Atkinson's latest Jackson Brodie mystery Started Early, Took My Dog and Paul McEuen's debut mixing "science and suspense" Spiral. Out in paperback is Millions Hall of Famer A Visit from the Goon Squad by Jennifer Egan.
Lydia Kiesling on Blume’s Banned Book
Writing for Banned Books Month on the PEN American Center’s blog, our own Lydia Kiesling discusses Judy Blume’s Forever. It’s a book many have “lobbied vigorously to pry … out of the hands of enthralled youth since 1975,” Kiesling writes, which should prove that such lobbyists “weren’t very good readers” in the first place.
Bad News/Good News
N+1 - we repeat - is not putting its archives online, as we surmised from a too-quick perusal of its new website. (We regret the error. Post in haste, repent at leisure.) But it might, for $75,000.
If You’re Reading This
Actor and humorist Nick Offerman at "By The Book" on choosing George Saunders to write his hypothetical life story: "I think [Saunders] would embarrass me by telling the justifiable truth, but with such élan that I would have to shrug and say, 'It was worth it.' If anybody could pull it off, I believe Mr. Saunders would have the tools and talent necessary to render the woodshop traumas of sandpaper and spokeshave, the roller coaster dynamics of a character actor’s life in showbiz, and my relentless penchant for filling a room with noxious gases into a palatable narrative. George — if you’re reading this and you’re up for it — before you dive in, I would just like to say that I think you’re very handsome."
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High Book Marks
Lit Hub has created a Rotten Tomatoes for the literary world. Once a book receives three reviews, it is assigned a score on their new site, Book Marks. Alex Shephard asks if we might have a grade inflation problem.
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The type of bad publicity is relevant as well. A bad review is probably on the lower-intensity end of bad. On the other end of the spectrum would be something like the Cooks Source plagiarism scandal. Prior to the bad publicity, very few people had heard of Cooks Source. However, as a result of the bad publicity, the magazine as forced to close after all of the sponsors pulled out.
Hmmm. Keep in mind that established authors get much harsher bad reviews than new ones–the NYT has no interest in taking an unknown author and ripping them to shreds. The paper only reviews an unknown work if they see something valuable in it, though the reviewer may dislike the work overall. But the NYT does not hesitate to take a famous author down.
Also worth noting that established authors likely to have larger week one sales and preorders to begin with — and an inevitable sales drop in weeks two and three.
Depends if you have a secondary market I think. Good or bad publicity for product A for instance might have x10 the effect of product B sales. Not as simple as people say maybe………..