Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Is All publicity Good Publicity?
The Many Lives of Yoram Kaniuk
“After receiving a hundred of his letters, meeting him fifteen times, either at his apartment on Bilu Street or at a Tel Aviv café, and receiving too many calls from his cell phone to ever hope to return, I gave up trying to count the number of times that Yoram Kaniuk had died.” Nicole Krauss remembers her relationship with Israeli writer Yoram Kaniuk, author of The Last Jew, in her obituary for The New Yorker.
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America’s First Bohemians
Recommended reading: Brandon Ambrosino interviews Justin Martin, author of Rebel Souls: Walt Whitman and America’s First Bohemians, about, well, Walt Whitman and America’s first bohemians.
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All Our Kids
Margaret Atwood wants to edit the Canadian national anthem. The MaddAddam author and Year in Reading alum thinks a phrase in the current lyrics — “true patriot love in all thy sons’ command” — needs to be changed to something more gender-neutral.
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You’re (Printed In) Carcosa Now
The Only RX Press is calling for short stories between 1,000 and 3,000 words “related to or inspired by True Detective.” (Related: Our own Ujala Sehgal recommended five crime novels in which the women are the true detectives.)
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Mania for Classification
Our own Emily St. John Mandel is in conversation with Laura van den Berg over at the FSG blog. “We have such a mania for classification, don’t we? Everything just seems so black-or-white, one-or-zero, genre-or-literary sometimes, and I don’t think those divisions are especially helpful.” The authors are Year in Reading alumni, and you can check out Mandel’s and van den Berg’s posts at the respective links.
The type of bad publicity is relevant as well. A bad review is probably on the lower-intensity end of bad. On the other end of the spectrum would be something like the Cooks Source plagiarism scandal. Prior to the bad publicity, very few people had heard of Cooks Source. However, as a result of the bad publicity, the magazine as forced to close after all of the sponsors pulled out.
Hmmm. Keep in mind that established authors get much harsher bad reviews than new ones–the NYT has no interest in taking an unknown author and ripping them to shreds. The paper only reviews an unknown work if they see something valuable in it, though the reviewer may dislike the work overall. But the NYT does not hesitate to take a famous author down.
Also worth noting that established authors likely to have larger week one sales and preorders to begin with — and an inevitable sales drop in weeks two and three.
Depends if you have a secondary market I think. Good or bad publicity for product A for instance might have x10 the effect of product B sales. Not as simple as people say maybe………..