Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Is All publicity Good Publicity?
Am I Special?
“Perhaps I will just go underground and live a quiet life of desperation. I’ve heard mumblings about a place called ‘Social Media Manager.’ It seems like a nice place where all people my age go for a while. Just until things start to make sense again.” Nobody knows the throes of existential angst quite like a twenty-something. Here’s a plea for help from one such twenty-something over at McSweeney’s.
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Love and Blue Globes
Recommended Reading: “Three Things I Have Never Told Anyone,” an essay on love, blue globes and things unsaid by Ayşe Papatya Bucak.
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Booker Prize Shortlist Odds
With the Booker Prize shortlist out, the bookies have updated the odds. Tom McCarthy’s C emerges as the new favorite and Peter Carey and Andrea Levy are surprising long shots.
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Another Self-Publishing Triumph
Self-published novelist Kemble Scott debuts at no. 5 on the San Francisco Chronicle’s bestseller list with The Sower, following a limited hard-cover release to Bay Area independent booksellers by Numina Press, who acquired the book after Scott’s initial e-book upload to scribd.com in May. According to Publisher’s Weekly, “The Sower has had one of the most unorthodox publishing trajectories in these changing publishing times.”
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Birnbaum and Brooks
Robert Birnbaum sits down with Pulitzer-winning novelist Geraldine Brooks to discuss Australian literature, Harvard’s (neglected) charter to educate American Indians, and those residents of Martha’s Vineyard who say no to Chardonnay.
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A Library Without Walls
Robert Darnton at the New York Review of Books considers the feasibility of creating a National Digital Library: “I know: the devil can cite Jefferson. Anyone can cull through the papers of the Founding Fathers in order to find quotations in support of a cause. But I can’t resist.”
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The type of bad publicity is relevant as well. A bad review is probably on the lower-intensity end of bad. On the other end of the spectrum would be something like the Cooks Source plagiarism scandal. Prior to the bad publicity, very few people had heard of Cooks Source. However, as a result of the bad publicity, the magazine as forced to close after all of the sponsors pulled out.
Hmmm. Keep in mind that established authors get much harsher bad reviews than new ones–the NYT has no interest in taking an unknown author and ripping them to shreds. The paper only reviews an unknown work if they see something valuable in it, though the reviewer may dislike the work overall. But the NYT does not hesitate to take a famous author down.
Also worth noting that established authors likely to have larger week one sales and preorders to begin with — and an inevitable sales drop in weeks two and three.
Depends if you have a secondary market I think. Good or bad publicity for product A for instance might have x10 the effect of product B sales. Not as simple as people say maybe………..