Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Last week, we reported that Stephen King’s first hard-boiled detective novel, Mr. Mercedes, will be out this June. If thrillers aren’t your thing, though, King has another horror novel coming out this November, Revival. It tells the story of the dangerous bond between a charismatic minister and a heroin addict musician.