Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Don't let social anxiety trap you in your hotel room at AWP. At Tin House, Courtney Maum gives advice for how to make and keep your writer friends in an essay aptly titled, "How Not to Hate Your Friends." Her first wise tip: "Only be friends with people you actually like." Pair with: Our dispatch from AWP 2013 to know what you're in for.
“What I want to argue is that we in contemporary English and literature departments need to think instead about how to keep doing abstraction, but better—how can we 'own' it, as my students might say, rather than wish it away.” Jeanne-Marie Jackson writes at 3:AM Magazine about comparative literature, the public, and politics.
Amazon has just dropped the price on the Kindle yet again, but it comes with a big caveat. The Kindle can now be had for $114 if you select a version of the device that peppers you with special offers (Examples: $10 for $20 Amazon.com Gift Card; $6 for 6 Audible Books; etc). Before the purists out there go too crazy, it may be some consolation that these offers appear only on the home screen and screensaver; they don't interrupt reading.