Like we did last year, we’re going to have a little fun comparing the U.S. and U.K. book cover designs of this year’s Rooster contenders. Book cover design is a strange exercise in which one attempts to distill iconic imagery from hundreds of pages of text. Engaging the audience is the name of the game here. and it’s interesting to see how the different audiences and sensibilities on either side of the Atlantic can result in very different looks. The American covers are on the left, and clicking through takes you to a larger image. Your equally inexpert analysis is encouraged in the comments.
This week at The Millions, we're attempting to gather some of our thoughts about the transformation of book coverage in the digital age. On Wednesday, Garth looked at the death of the newspaper book review section. Yesterday, Max considered the revenue problems facing literary websites... and the vices and virtues of one of the solutions. And in today's final installment, Max will hazard some early guesses about the next possible upheaval in the economy of literary journalism: the e-book reader. I. Yesterday, we looked at some of the revenue sources available for literary sites and why Amazon's affiliate program, despite its flaws, is often a better option than standard advertising and affiliate programs run by other booksellers. But Amazon links - and the implied endorsement that comes with them - present new problems, making Amazon ever bigger and more central to a book industry that for readers and writers may be better off fragmented. What's now known as #Amazonfail offers a perfect example of what readers and writers have to lose from an Amazon-dominated book industry. Patrick recently outlined on his Vroman's Blog why the threat that Amazon poses is one of control and not censorship per se. Ultimately, the Amazon experiment may prove unsustainable, and the viability of online book coverage may come to rest on a more robust and more serious advertising model than is currently available. In the world of books, Amazon has a massive footprint. Even as other book retailers - chain and indie - have struggled to stay afloat, Amazon has used its heft in other product categories to treat books as a loss leader and consolidate its hold on that market. A pair of surveys in 2008 put online book sales at between 21%-30% of total U.S. book sales, with the assumption being that the lion's share of those online sales belonged to Amazon. In a market as fragmented as books, that's a big number. And as Patrick points out, monoculture (or as we used to call it in econ class, monopoly) can cause problems for those stakeholders we discussed yesterday. The NYTBR's stakeholders can publicize, read about, and review books elsewhere, but amid tough times for bookstore chains and many indies, Amazon may be the only viable option for many readers. For authors, readers, and publishers of the books impacted by the recent "glitch," the potential dangers of Amazon's outsized position became glaringly obvious. Regardless of whether the "glitch" was intentional, the result of a poorly constructed classification system, or just plain bad luck, it is the sort of thing that can all too easily waylay stakeholders in a market controlled by a single giant. II. From the standpoint of readers and those concerned with freedom of expression, last week's "glitch" was alarming, but from the standpoint of someone tracking the role played by Amazon's Associates Program in the business model of book- and culture-focused sites, another effect of Amazon's large footprint has become a source of even more consternation. We've written at length about the Kindle here at The Millions over the last two years. To the extent that there is a debate about the experience the device offers, we haven't taken sides, but as we have observed how Amazon has treated the device within the Associates program, we have come to understand the huge land-grab the Kindle represents. In short, by making it possible for Kindle users to buy Kindle ebooks via the device itself, Amazon has cut middlemen out of the picture. The Associate's commission depends on a click in a browser. For ebooks bought via Kindle, there is no click. And, just to be certain that intermediaries are cut out of the Kindle food chain, Amazon recently made another, symptomatic adjustment to its Associates Program. In February, the same month that Amazon launched the Kindle 2, Amazon quietly stopped paying Associates commissions on Kindle ebooks bought via the web. (Unsurprisingly, Amazon still pays a healthy bounty on Kindles sold. The calculus is clear. Sell more Kindles and sell more books via a vertically integrated system that only Amazon controls.) Like Apple's iTunes ecosystem in the era of digital rights management, Amazon's Kindle represents a bid to control distribution of a new and closed digital format that is only compatible with Amazon-approved devices. If, as has largely been the case with music, books are increasingly distributed digitally, Amazon's position in that market could become huge. [Update: Subsequent to the publication of this piece, Amazon resumed paying commissions on Kindle books bought through the website, though commissions are not earned on ebooks bought through the Kindle device.] The company's early move to lock Associates out of commissions on ebooks is just a taste of what Amazon could do with a dominant position in the emerging ebook market. (Consider, for example, the recent news that a banned Amazon account also disables the Kindle. And separately, after cornering the market on ebooks, Amazon can set the prices it wants to charge for them.) For book sites pursuing affiliation as a revenue option, it also offers a scary prospect: that the revenue earned from Amazon's program will slowly dwindle in inverse proportion to the popularity of Kindle ebooks. Some will argue that the Kindle ebook market is currently too small to matter, but the Kindle may be rapidly gaining steam. We recently observed the massive ramp up in Kindle ebooks bought by readers of The Millions since the launch of the Kindle 2. And TechCrunch recently reported that Amazon may have sold 300,000 Kindle 2s in a little over two months since the Kindle 2 was unveiled - a stunning rate in comparison to the 400,000 Kindles sold during the 15-month lifespan of the first generation device. As all of this has come into focus for us, it's become easier to envision a time when it would no longer make sense for The Millions to link to Amazon. If it comes to pass that people who shop at Amazon for books tend to prefer Kindle ebooks, it would be pretty silly for us to keep linking to the Amazon pages for the physical copies of books. And why link to the Kindle ebook page when we could link to a commission-generating page at Powell's or IndieBound? Even considering the point we made yesterday about big-ticket items, we are a site that covers books and appeals to avid readers, and most of the commissions The Millions earns via the Amazon program are earned on books. There are many other literary and culture-oriented sites that fit this same profile and link to Amazon. If Amazon's evolution closes the door on these sites, it will make it all the more difficult for these sites to become economically viable and it will be a blow to literary and culture discussion on the web. On the other hand, it will be an opportunity for indies to compete with Amazon. III. One of the key points tucked away in yesterday's installment was that, even as the business model of book coverage in print fails and online coverage rushes to fill the void, there's nothing keeping online coverage from the fate that has beset print coverage. In light of everything that's going on with the Kindle, a decentralized alternative to Amazon's Associates program, like the one that IndieBound has been ramping up, becomes more intriguing, but such alternatives have a long way to go before they can offer a value proposition that can compete with the incumbent. A better, far more realistic, and completely obvious solution for supporting book coverage online is advertising - whose current inefficacy, you may remember, was what made Amazon attractive in the first place. In theory, two factors recommend online advertising to potential advertisers and marketers. The infrastructure is already there - building an affiliate program from scratch is no easy task nor is it a sensible option for many advertisers - and it's much cheaper than trying to reach a similar audience via print advertising. If the email inboxes of Millions contributors are any indication, there is currently plenty of interest in reaching a readership like that of The Millions, but not much interest in paying for it. There are always going to be books that don't jibe with our editorial focus, but we have no such restrictions on advertisements. (This isn't to say that any serious book journalist doesn't welcome a well-targeted email.) In his part one of this series, Garth noted how the conglomerated publishing industry has shelled out less and less money for the advertisements that support The New York Times Book Review and other, now defunct, book review sections. Perhaps part of that same cash-saving strategy has been to make scattershot pitches to bloggers in order generate some free publicity. But as Garth also discussed, the quality and readership of book coverage offered by the top bloggers and a number of impressive new online magazines is only increasing. Meanwhile, no longer the new kids on the block, as these sites professionalize further and their own editorial voices mature, they rely less on these pitches to shape coverage. The publishing industry can either try to reach the readers of these sites through advertising, or it can allocate money and time trying to cajole coverage out of increasingly inundated writers and editors. (Our own biggest advertiser, via the blogads at right, is Xlibris, the self-publishing outfit.) By getting serious about supporting book coverage online as it once did in print, publishers can hope to enjoy the same symbiotic relationship that Amazon now has with thousands of small sites. However, we shouldn't expect an increasingly struggling publishing industry to shoulder the load. When I worked with Bud Parr on the short-lived literary blog ad network Brainiads, the holy grail was securing advertisers from outside the publishing industry. Brainiads wasn't able to meet this goal. So far, this development hasn't materialized elsewhere and, in all likelihood, will be delayed by the current economic downturn. This isn't to say it can't happen, however. The audience for online book coverage is actually quite attractive for many advertisers, generally well educated and well off, and in the most likely scenario, some enterprise will make good on what Brainiads hoped to do (it occurs to me that the NYT would be an intriguing candidate), and, with a dedicated sales force, will reach out to companies to offer ads on a basket of book- and culture-focused sites with an attractive readership. Until that day, book coverage online will remain rather precarious, for better as well as for worse. For smaller blogs, it is often largely a labor of love. For mid-sized, independent sites, the business model rests on flawed options like Amazon's program and piecemeal revenue via existing ad networks. At the largest sites, including the online arms of venerable institutions like the NYTBR, book coverage depends on the dwindling profitability of news corporations as a whole. Even 15 years in, the web is still the wild west. There aren't a lot of rules, and literary sites have adapted and experimented in order to find a model that works. Now, even as much of the literary ecosystem endures a period of severe distress, one of the sustaining revenue sources, Amazon, is big enough to make a huge play, opening a whole new market, but raising plenty of red flags along the way. In many ways, this is representative of the historically uneasy relationship between commerce and culture. The hope is that book coverage, struggling mightily in print, can enact a land grab of its own online and find a niche that may ultimately prove secure. Part 1: Garth looks at the death of the newspaper book review section. Part 2: Max considers revenue options for literary websites. [Image credits: Matt Garrett, Peter Clark, Ken Lund]
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With the awarding of the International IMPAC Dublin Literary Award last week, the 2008/2009 literary award season is now over, which gives us the opportunity to update our list of prizewinners. Though literary prizes are arbitrary in many ways, our prizewinners post is compiled in the same spirit that one might tally up batting titles and MVPs to determine if a baseball player should be considered for the Hall of Fame. These awards nudge an author towards the "canon" and secure them places on literature class reading lists for decades to come. Most notably, after being named to the IMPAC shortlist, The Brief Wondrous Life of Oscar Wao by Junot Díaz has joined the ranks of the most celebrated novels of the last 15 years, making it, along with the other books near the top of the list, something of a modern classic. Here is our methodology: I wanted to include both American books and British books, as well as the English-language books from other countries that are eligible to win some of these awards. I started with the National Book Award and the Pulitzer from the American side and the Booker and Costa from the British side. Because I wanted the British books to "compete" with the American books, I also looked at a couple of awards that recognize books from both sides of the ocean, the National Book Critics Circle Awards and the International IMPAC Dublin Literary Award. The IMPAC is probably the weakest of all these, but since it is both more international and more populist than the other awards, I thought it added something. The glaring omission is the PEN/Faulkner, but it would have skewed everything too much in favor of the American books, so I left it out. I looked at these six awards from 1995 to the present, awarding three points for winning an award and two points for an appearance on a shortlist or as a finalist. Here's the key that goes with the list: B=Booker Prize, C=National Book Critics Circle Award, I=International IMPAC Dublin Literary Award, N=National Book Award, P=Pulitzer Prize, W=Costa Book Award [formerly the Whitbread] bold=winner, red=New to the list or moved up* the list since last year's "Prizewinners" post *Note that the IMPAC considers books a year after the other awards do, and so this year's IMPAC shortlist nods added to point totals from last year in the case of three books. 11, 2003, The Known World by Edward P. Jones - C, I, N, P 9, 2001, The Corrections by Jonathan Franzen - C, I, N, P 8, 1997, Underworld by Don DeLillo - C, I, N, P 8, 2007, The Brief Wondrous Life of Oscar Wao by Junot Díaz - C, P, I 7, 2005, The March by E.L. Doctorow - C, N, P 7, 2004, Line of Beauty by Alan Hollinghurst - B, C, W 7, 2002, Middlesex by Jeffrey Eugenides - I, N, P 7, 2001, Atonement by Ian McEwan - B, C, W 7, 1998, The Hours by Michael Cunningham - C, I, P 7, 1997, Last Orders by Graham Swift - B, I, W 7, 1997, Quarantine by Jim Crace - B, I, W 6, 2005, The Inheritance of Loss by Kiran Desai - B, C 6, 2004, Gilead by Marilynn Robinson - C, P 5, 2008, The Secret Scripture by Sebastian Barry - B, W 5, 2008, Olive Kitteridge by Elizabeth Strout - C, P 5, 2007, Tree of Smoke by Denis Johnson - N, P 5, 2006, The Road by Cormac McCarthy - C, P 5, 2006, The Echo Maker by Richard Powers - N, P 5, 2005, Europe Central by William T. Vollmann - C, N 5, 2005, The Accidental by Ali Smith - B, W 5, 2004, The Master by Colm Toibin - B, I 5, 2003, The Great Fire by Shirley Hazzard - I, N 5, 2001, True History of the Kelly Gang by Peter Carey - B, I 5, 2000, The Amazing Adventures of Kavalier and Clay by Michael Chabon - C, P 5, 2000, The Blind Assassin by Margaret Atwood - B, I 5, 1999, Waiting by Ha Jin - N, P 5, 1999, Disgrace by J.M. Coetzee - B, C 5, 1999, Being Dead by Jim Crace - C, W 5, 1998, Charming Billy by Alice McDermott - I, N 5, 1997, American Pastoral by Philip Roth - C, P 5, 1996, Every Man for Himself by Beryl Bainbridge - B, W 5, 1996, Martin Dressler: The Tale of an American Dreamer by Steven Millhauser - N, P 5, 1995, The Moor's Last Sigh by Salman Rushdie - B, W 5, 1995, The Ghost Road by Pat Barker - B, W 5, 1995, Independence Day by Richard Ford - C, P 5, 1995, Sabbath's Theater by Philip Roth - N, P 4, 2008, Home by Marilynn Robinson - C, N 4, 2008, The Lazarus Project by Aleksandar Hemon - C, N 4, 2007, The Reluctant Fundamentalist by Mohsin Hamid - B, I 4, 2007, Animal's People by Indra Sinha - B, I 4, 2005, Veronica by Mary Gaitskill - C, N 4, 2005, Arthur and George by Julian Barnes - B, I 4, 2005, A Long, Long Way by Sebastian Barry - B, I 4, 2005, Never Let Me Go by Kazuo Ishiguro - B, C 4, 2005, Shalimar the Clown by Salman Rushdie - I, W 4, 2004, Cloud Atlas by David Mitchell - B, C 4, 2003, Brick Lane by Monica Ali - B, C 4, 2003, Bitter Fruit by Achmat Dangor - B, I 4, 2003, The Good Doctor by Damon Galgut - B, I 4, 2003, Evidence of Things Unseen by Marianne Wiggins - N, P 4, 2002, Family Matters by Rohinton Mistry - B, I 4, 2002, The Story of Lucy Gault by William Trevor - B, W 4, 2001, A Fine Balance by Rohinton Mistry - B, I 4, 2001, Bel Canto by Ann Patchett - I, N 4, 2001, John Henry Days by Colson Whitehead - N, P 4, 2001, Oxygen by Andrew Miller - B, W 4, 2000, The Keepers of Truth by Michael Collins - B, I 4, 2000, When We Were Orphans by Kazuo Ishiguro - B, W 4, 2000, Blonde by Joyce Carol Oates - N, P 4, 1999, Our Fathers by Andrew O'Hagan - B, I 4, 1999, Headlong by Michael Frayn - B, W 4, 1999, The Blackwater Lightship by Colm Toibin - B, I 4, 1997, Autobiography of My Mother by Jamaica Kincaid - C, I 4, 1997, Grace Notes by Bernard MacLaverty - B, W 4, 1997, Enduring Love by Ian McEwan - I, W 4, 1997, The Puttermesser Papers by Cynthia Ozick - I, N 4, 1996, Alias Grace by Margaret Atwood - B, I 4, 1995, In Every Face I Meet by Justin Cartwright - B, W
In any other book, I would see these tactics as pandering to the baser instincts of the reading public. But in this book, in which Mikael is so obviously a stand-in for Stieg, it's just tacky. Especially since this Stieg/Mikael amalgamation has also appointed himself head of the Respecting Women Committee.
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As we reach the year's midpoint, it's time to look at some of the books we are most looking forward to for the second half. There are many, many intriguing books on the docket for the next six months, but these are some of the most notable. Please share your most anticipated books in the comments.August: Chris Adrian wowed readers in 2006 with his post-apocalyptic novel The Children's Hospital. That novel's ardent fans will be pleased to get their hands on a new collection of stories called A Better Angel. The collection's title story appeared in the New Yorker in 2006. More recently, Adrian offered up a personal essay in the New York Times Magazine about getting a tattoo.September: Philip Roth remains tireless, and his latest effort arrives in September, less than year after Exit Ghost garnered seemingly wall-to-wall coverage. With Indignation, Roth takes readers to 1951 America and introduces a young man, a son of a New Jersey butcher, trying to avoid the draft and the Korean War. An early review (with spoilers) offers, "Indignation is a sad and bloody book, and even if it delivers nothing particularly new - indeed, most of Roth's books could be retitled Indignation - it is a fine supplement to Roth's late achievements. And we learn a lot about kosher butchery."Norwegian author Per Petterson collected a number of international prizes and upped his name recognition with Out Stealing Horses, which appeared to much acclaim in English in 2005 and won the IMPAC two years later. I read and enjoyed his In the Wake, which was written before Horses but appeared afterward in translation. Of that book, I wrote, the "boundary between madness and loneliness is plumbed to great effect." Petterson's latest to be translated for American audiences, To Siberia, is his second novel. Like Petterson's other novels, To Siberia is inspired by his parents, who died in a ferry accident along with two of his brothers in 1990. A snippet of an excerpt is available at the NYRB (and more if you are a subscriber).According to our Prizewinners post, Marilynne Robinson's 2004 book Gilead was one of the most celebrated novels of the last thirteen years. Gilead arrived 24 years after Robinson's debut, Housekeeping, but Robinson's latest, Home, comes after only a four-year hiatus. As Publishers Weekly first reported, "Home shares its setting with Gilead, and its action is concurrent with that novel's. Characters from Gilead will also appear in Home."Kate Atkinson is bringing back her reluctant detective Jackson Brodie for a third book, When Will There Be Good News?. An early review on a blog is mixed, and apparently he has a wife in this one. (Not sure how all the Brodie fans will take that!)Garth writes: "David Heatley's My Brain is Hanging Upside Down is a graphic novel that takes readers deep into the uncomfortable psychological undercurrents of everyday American life. Like Chris Ware, who gave him a prominent blurb, David Heatley is a double threat with a pen: both words and drawings are adventures in style."Garth writes: "Indie stalwart Joe Meno delivers Demons in the Spring, a new collection of 20 stories, each of them illustrated by a leading graphic artist."October: John Barth, one of the leading lights of American fiction, has a new book on the way. The Development is, according to the publisher promo copy, "a touching, comic, deeply humane collection of linked stories about surprising developments in a gated community." A story from the book "Toga Party," appeared in Fiction magazine and in the Best American Short Stories 2007. There's not much on the book just yet, but "Toga Party" won some praise from readers.Also making October an impressive month for new books will be Death with Interruptions by Nobel laureate Jose Saramago. Though the book will no doubt be allegorical like many of Saramago's works, the title is apparently meant somewhat literally as the story involves eternal life.Garth writes: "Ingo Schulze's 2005 tome, New Lives, finally reaches American shores, in a translation by the magnificent John E. Woods. According to Schulze, it concerns an aesthete who finds himself plunged into the sturm and drang of capitalist life. Die Zeit called it 'the best novel about German reunification.' Period."John Updike will follow up one of his best known novels, 1984's The Witches of Eastwick, with a sequel, The Widows of Eastwick.Sara Gruen of Water for Elephants fame will return with Ape House. It "features the amazing bonobo ape."November: Garth writes: "Characteristically, Roberto Bolaño throws a curveball, delivering 2666 a massive final novel that both does and doesn't match the hype surrounding it. I haven't decided whether or not it's a good book, but it is, indisputably, a great one. I devoured it in a week and haven't stopped thinking about it since."It's not every year that we get a new book from an American Nobel laureate, but this year we will get A Mercy from Toni Morrison. The promo description on Amazon is downright mysterious, offering this brief blurb: "A new novel, set, like Beloved, in the American past." But she has been reading from the book at various events and Wikipedia already has some details, though these appear to be pulled from promotional material as well. We can glean that the novel will take place in the 17th century, the early days of slavery in the Americas.Please let us know what books you are most looking forward to for the second half of 2008 in the comments.
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