A recent survey of 19th century British literature uncovered advertising subtly placed within classic texts by authors like Dickens, Austen, and Thackeray. From Vanity Fair, for example: “‘My sisters say she has diamonds as big as pigeons’ eggs,’ George said, laughing. ‘How they must set off her complexion! Surely she avails herself of Madame A.T. Rowley’s Toilet Mask (or Face Gloves)…’” (via Book Bench)
Product Placement in 19th Century British Novels
Old-Fashioned
“And now, as an adult, I love nothing more than curling up with a good book, closing my eyes, breathing in through my nostrils, keeping my eyes closed and not reading yet continuing to draw in oxygen for hours, and, thanks to my fetishized olfactory associations for printed and bound matter, becoming sexually aroused.” On the scent that no e-reader can ever replace.
Quick Notes
The Washington Post discusses the literary pedigree of the town where I was born, went to college, and got married.A good review of Jonathan Lethem’s new collection of essays, The Disappointment Artist in the New York Observer.Got a nice note from Ulrich Baer, editor and translator of a new book put out by the Modern Library called The Poet’s Guide to Life: The Wisdom of Rilke. Sound interesting. Have a look.Why we blog.
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I Leave You My Daffodils
What was it like to grow up with Wordsworth or Coleridge as your dad? Hint: it was weird. (h/t Arts and Letters Daily)
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Literature and Commerce
The Rumpus points out that both it and HTML Giant are experimenting with ads. I was also noticing recently that several enterprising literary magazines – including The Paris Review and Canteen have been advertising on Google. (You can buy ads on The Millions too.)
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Taming the Land
David Gessner thinks Wallace Stegner and Edward Abbey are more relevant than they’ve ever been. Why? Their stories about the West anticipated the California drought. At Salon, Gessner explains why, among other things, Stegner spent much of his life debunking Western individualism.
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Homewrecker
Recommended Reading: The Rumpus interview with Mark Z. Danielewski.
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Kindle Library Lending
Yesterday, Amazon announced “Kindle Library Lending,” a new feature coming later this year that will allow users to go to their local libraries and “check out” books to their Kindle. The eBooks can be kept for about the same amount of time as a normal library book. The users can take notes in the margin, which, if they decide to buy the book or check it out again, will still be there. Technology!
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As far as I can tell, this article is a hoax. There was no add agency with that name in the 16th century (not until the late 20th century), and most of the cited examples don’t exist, they are made-up.
A very amusing hoax! I was jolted by the extracts from Great Expectations and Vanity Fair, two books I had studied at school, never had I heard Miss Havisham speak so salaciously!
Checking my copies of Mansfield Park and Vanity Fair, and even when unable to locate my Dracula or Dickens I confirmed my suspicions.
However, do look at Wilde’s short story The Canterville Ghost, with at least three
products mentioned unabashedly in the text, by the American family who are completely unperturbed by the presence of the spirit who had been haunting Canterville Chase for centuries! I very much doubt any of the products mentioned (Pinkerton’s Champion Stain Remover and Paragon Detergent, Tammany Rising Sun Lubricator and Doctor Dobell’s tincture) are real but would have to verify that statement.