Author Jim Crace reflects on his final book in Abu Dhabi’s The National: “The thing is, I’ve written an appalling amount of books. … The writing life doesn’t last forever. I am fit and well, and there are plenty of other things to do that I’m excited about, which are incompatible with spending most of my life shut up in a room. So that’s what I’m going to do, write a final book, and that will be it.”
Is all publicity good publicity? Are all reviews---even bad ones---good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.