Ahead of National Poetry Month, Publishers Weekly Poetry Reviews Editor Craig Morgan Teicher asks and answers the questions many have contemplated: “What is accomplished by poetry reviews? Do they help sell books? Do they keep the art form in line? Do they spur writers into creating better poetry or kick bad writers out of the halls of Parnassus? Do poetry reviews help readers?”
Is all publicity good publicity? Are all reviews—even bad ones—good for books? The answer, according to a new study [pdf] by the journal Marketing Science, depends on whether the writer is well known or unknown. The study examined the impact of a New York Times review on the sales of more than 200 hardcover titles. For books by established writers, a negative review led to a 15% decrease in sales. For unknown authors, a negative review increased sales by a healthy 45%.
Out this week: Wait Till You See Me Dance by Deb Olin Unferth; Our Short History by Lauren Grodstein; Lucky You by Erika Carter; An Arrangement of Skin by Anna Journey; The River of Kings by Taylor Brown; and More Alive and Less Lonely by Jonathan Lethem. For more on these and other new titles, go read our most recent book preview.