“It’s hard to say what truly moves the needle. Bookstagrammers help in that they get images of your book cover out there (and they make them look so pretty!), and readers need to see a book a couple of times, in a couple of different places, before they are inclined to buy it.” Author Brenda Janowitz in Forbes about the surprising success of Instagram as a book marketing platform. See also Davey Davis from our own pages on the Insta-pornification of food.
Medievalist Elaine Treharne teaches a course on Beowulf at Stanford, and one of her primary theoretical questions for her students is, “What is (the) Text? … What constitutes Beowulf?” So she got to thinking. She wondered what she and her students would do “with a social media version of the poem.” What ensued is a distillation of the great epic in 100 tweets, which you can read over here.
Books from their own imprint we hope. “In the last decade, in fact, the celebrity imprint has become something of a cottage industry, an endeavor mutually beneficial to publishing houses in pursuit of stars and their lucrative fanbases and celebrities looking for another feather in their cap.” Some of the celebrities on this list might surprise you, read on to learn about which ones have a publishing imprint.