To encourage first edition sales of Haruki Murakami’s latest novel, Colorless Tsukuru Tazaki and His Years of Pilgrimage, his publishers are going to include “a special sheet of stickers designed by five Japanese illustrators.” If that sounds as corny to you as it does to me, then consider the fact that the book likely does not need any real marketing strategy whatsoever: when it came out in Japan, it sold over a million copies per week.
Adding to the general hand-wringing over the state of the humanities, Lee Siegel contradicts Leon Wieseltier’s lament that fewer college students are majoring in literature by contending that modern literature courses ruin the joy of reading. “For every college professor who made Shakespeare or Lawrence come alive for the lucky few,” he writes, “there were countless others who made the reading of literary masterpieces seem like two hours in the periodontist's chair.” (You can also read a similar argument from a humanities professor in The New Republic.)
Out this week: Fates and Furies by Lauren Groff; The Blue Guitar by John Banville; Undermajordomo Minor by Patrick DeWitt; Sweet Caress by William Boyd; The Double Life of Liliane by Lily Tuck; The Marvels by Brian Selznick; Scrapper by Matt Bell; and The Story of My Teeth by Valeria Luiselli. For more on these and other new titles, go read our Great Second-Half 2015 Book Preview.
As part of their ongoing effort to steer folks away from bad journalism, the folks at The Morning News are running a series on reading news wisely. This week, Brendan Fitzgerald takes a look at misleading headlines, urging readers to “let headlines pique your curiosity, but be sure journalists deliver.”
Recommended Reading: Tabitha Blankenbiller responds to The New York Times' piece on Manly Book Clubs. “Reading the article yet again, my pity for this dude squad begins to blossom. To think that they will head into the ground without the words of Terry Tempest Williams or Lidia Yuknavitch or Sandra Cisneros in their hearts.” For a bit of humor about a manly book club, check out our rock ‘n’ roll book club.
No need to bake sugar cookies this holiday season. Try Nietzsche's angel food cake recipe instead. "Allow the angel to reach room temperature. Then kill it," Rebecca Coffey writes the recipe for McSweeney's. You can find more literary cooking tips in Coffey's Nietzsche's Angel Food Cake: And Other Recipes for the Intellectually Famished.