A very thoughtful essay by Millions contributor Patrick at his home base, the Vromans bookstore blog. The nut of the piece is the idea that publishers can and should create stronger brand identities. Patrick points out some publishers that are already doing this, and there’s some great stuff in the comments as well. The piece is a reaction to an equally interesting essay from if:book.
“Why on earth would you start a literary magazine?” In an essay for The New Yorker Stephen Burt offers a wide variety of answers, from promoting a new genre to promoting one’s friends. His article pairs well with our own Nick Ripatrazone‘s lit mag question and answer: “What is the wider cultural influence of literary magazines? I am not sure there needs to be one.”