A very thoughtful essay by Millions contributor Patrick at his home base, the Vromans bookstore blog. The nut of the piece is the idea that publishers can and should create stronger brand identities. Patrick points out some publishers that are already doing this, and there’s some great stuff in the comments as well. The piece is a reaction to an equally interesting essay from if:book.
Did you think the title of the most recent book you read could’ve been improved if it had been a bit more straightforward? Then Better Book Titles is for you. Among their more inspired retitlings: The Amazing Adventures of Kavalier and Clay (Gay Jewish Magicians Kill Nazis), Blink (Everyone is Racist), and The Girl with the Dragon Tattoo (The First Book I’ve Read in Six Years).