New Models for Publishing

September 24, 2009

A very thoughtful essay by Millions contributor Patrick at his home base, the Vromans bookstore blog. The nut of the piece is the idea that publishers can and should create stronger brand identities. Patrick points out some publishers that are already doing this, and there’s some great stuff in the comments as well. The piece is a reaction to an equally interesting essay from if:book.

created The Millions and is its publisher. He and his family live in New Jersey.