I have written in the past about the importance of a bookstore’s “front table.”
The idea is that one should be able to walk into the bookstore and be able to grasp, based upon which books are on display and based upon conversations with staff and fellow customers, what matters at that moment both in the wider world and in the neighborhood.
To me, this epitomizes what separates the engaging indie from the faceless chain, but this selling point has not helped indies win out in a climate that has been tough for all book retailers. Among the many struggles indies have faced is how to translate the relevance and ambiance described above to the internet, where a large portion of book buying, selling, and discussion now takes place.
2008’s launch of IndieBound, an aggregated indie web presence that is a vast improvement over its precursor BookSense, shows that the indies are hard at work trying to unlock the online conundrum.
Recently, Scott pointed to another far smaller but particularly resonant example of online experimentation by an indie bookstore. The Seminary Co-op Bookstore in Chicago has started replicating its front table on its blog. This book curation done by a knowledgeable staff rather than the chains’ corporate number crunchers, fulfills the bookstore mission that I noted above, giving readers “what matters at that moment both in the wider world and in the neighborhood.” (This notion of curation is important. In many ways, I’d argue that it’s a key mission of The Millions. Our “staff” selects and sheds light upon certain books at the exclusion of others, bringing to bear our different areas of expertise, interest, and taste.)
The front table alone, however, is not enough to make a bookstore. A truly great bookstore and its front table will inspire conversation in the aisles among patrons and staff. Seminary Co-op is part of the way towards making its front table live on its web site, but, as the “comments are closed” message at the bottom of the page indicates, it’s not all the way there. However, the sight of all those covers, laid out neatly, makes me think that we may not be far from an indie bookstore website that makes you feel like you are walking into the store itself.