It’s a story likely to make some readers queasy. Several British libraries have begun working with a direct marketing firm to stuff inserts into books at check out. “They’re going to be inserted right next to the panel with the return date on it, which means that everyone will look at them at least once,” said Mark Jackson of direct marketing company Jackson Howse. However, Guy Daines, the director of policy at the Chartered Institute of Library and Information Professionals, however, is concerned about the “creeping commercialisation of library services.” I’ll second that.
Bryan Gilmer of Durham, N.C., teaches newswriting at the University of North Carolina at Chapel Hill and writes for institutional and corporate clients. Until 2003, he was a reporter at Florida's largest newspaper, the St. Petersburg Times. He has just independently published a crime thriller novel, Felonious Jazz.Last week, I created a Kindle version of my indie crime thriller novel, Felonious Jazz, using the tools at Amazon's Digital Text Platform. It took about nine minutes, a "why-not" side project alongside my trade paperback, which I published using Amazon's print-on-demand company, CreateSpace.My Kindle edition went live last Monday at $7.99, so I announced it on a couple of Kindle message boards online. By Wednesday, I'd sold one copy. One! Message board replies said, "If you want us to try a new author, give us a really low price. It'll generate sales and reviews." So I marked it down to $1.99 Thursday morning and posted the price change on the same boards. What happened next was remarkable:As of 5 p.m. Friday - about 36 hours later - Felonious Jazz was the No. 1 selling hard-boiled mystery on the Amazon Kindle Store and the 17th best-selling title in Mysteries & Thrillers - the only title not by huge names like John Sandford, Michael Connelly, and Elmore Leonard in the top 25. Its overall Kindle sales rank was as high as 133rd out of all the 283,000+ fiction and non-fiction titles available in the Kindle Store.I thought, now that I'm in the rankings, I shouldn't have to be so cheap. I bumped the price to $4.99. Sales continued, but at a slower pace, (and Felonious Jazz has slipped in the rankings. I probably should have stuck with $1.99 longer). I also drew in some people who just buy cheap Kindle offerings who don't normally read the genre, though they may have been less likely to enjoy it than fans of similar books.But overall, what a no-budget way to gain visibility. A few big lessons here: Readers expect Kindle books to be much cheaper than dead-tree books (because they know it costs less to publish them and they can't share them and worry they won't have them forever). A cheap price is enough to buy your way up the rankings among national names with a zero-dollar PR campaign. Now that there's a free Kindle app for iPhone, the potential audience for a Kindle title is not just the half million people who spent $359 for the device but many times that large. It's surprisingly comfortable to read book text on the Kindle iPhone app. If you haven't tried it yet, get the app and grab my free sample from Amazon, and you'll see what I mean. It's transformative to have a book you're reading (or several) on your phone to pull out whenever you have to wait in line or for an appointment.More worrying for conventional publishers is that Kindle board posters don't think big publishers are pricing their titles cheaply enough, and when prices get above $9.99 they get angry about it. I'm not sure whether the high prices are due to higher costs, more parties to share the revenue with, or the fear of cannibalization of paper-copy sales. (But the advantages! Near-zero production costs. No warehousing. No shipping. No returns. New edition at any moment. Never out of print. And the Kindle makes people read and buy more titles.) Could big publishers go from being at a tremendous advantage to competing for top-25 sales rankings - if not profits - with a guy in his home office? Will a Netflix-like company launch without the expensive legacy infrastructure of the big New York houses and take advantage of elasticity of demand at much lower price points? As I type this I realize - maybe that's Amazon.A bad side effect is that without barriers to entry, a lot of non-professional-quality content creates clutter. But to some degree, crowd sorting (via online reviews and such) can cope with that.
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I happened to notice recently, in my daily online wanderings, that the nominees have been announced for "The Seventh Annual Weblog Awards." As usual, the organizers have listed a couple dozen categories, and as usual the same handful of blogs, more or less, are in the running. Many of the usual suspects are there, Boing Boing, PostSecret, Dooce, Gizmodo, Instapundit, Daily Kos, Lifehacker, and the rest - blogs that are now big business, some of which are owned by big businesses.The omission of "literary bloggers" from this long list of nominees naturally seemed glaring to me, having had a front row seat for the last four or so years as an amorphous and very loosely affiliated movement of bloggers has greatly expanded the realm of literary discourse in the U.S. and elsewhere. And though there has sometimes been an unhealthy "us against them" mentality between bloggers and professional critics, in many ways this friction has melted away as critics have become bloggers themselves and as a number of talented bloggers have begun to invade the book pages, providing a pool of talent and a new voice to book review sections that were shrinking and stultified.This is a big deal. Bloggers have helped create a new literary discourse that benefits readers, writers, and critics - a place where reading and discussing books for pleasure can augment the sometimes joyless drudgery that newspaper criticism has become. (Note how Jerome Weeks, now of book/daddy, jumped from his regular newspaper gig: "So it'll be a relief to read for pleasure again. One reason it's particularly appealing these days is that it's so counter-culture -- so counter to our prevailing techno-bully rapid-response profit-margin mindset.").Yet we need those sometimes bullying newspapers. As Kassia wrote in a post in the early days of the LBC, "Books don't have endless windows opening for them." This sentiment was echoed in an Orlando Sentinel essay by movie critic Roger Moore late last year: "Reviewers, in general, are canaries in the print journalism coal mine, the first to go. Classical music, books, visual arts and dance are dispensed with, or free-lanced off the bottom-line. That's happened everywhere I've ever worked." But as the big windows close, and criticism sections shrink or disappear, hundreds of smaller windows have opened.In Kassia's LBC essay, she went on to write, "It's interesting to me that readers are leading the charge to discover and promote new, often overlooked fiction. Traditional avenues of literary coverage are necessarily limited in scope, even with the Internet." I have come to believe, and I hope people agree with me, that book blogging is more than just a hobby. I say this not in a self-promotional or self-aggrandizing way (so many others are better book bloggers than I), but looking at how the public discourse about books has changed over the last few years. So, the truth is, having thought about it, I'm not disappointed that not a single book blog - not even some of the best (TEV, Ed, Bookslut, Conversational Reading... I could go on and on) - was singled out for recognition by the Weblog Awards. Litblogs have somehow gone too far down the path of assimilation to be considered for such distinctions, I think. Book blogs and traditional book criticism have intermingled sufficiently that they are now, except in a few remaining dusty corners, one.My declaring it doesn't make it so, but perhaps now, the us versus them mentality between the bloggers and the professional critics is mostly behind us. Which is good, because there are so many more books still to write about.
In the midst of all the controversy surrounding digitizing the world's books did you ever stop to wonder how all these books are getting scanned? It turns out it's just regular folks making a few bucks an hour sidled up to some high-tech scanning machines. The job doesn't sound half bad, actually. Here's a profile of one book scanner in Toronto from the Wall Street Journal.(via)
You may have heard. Google has just launched a service called Google Print. Like Amazon, Google's service allows people to search through books. Google announced at the Frankfurt Book Fair that are adding a lot of major publishers and they will be adding many titles. As with Amazon, there is a limit to how many pages you can view. And, at this stage anyway, it's not possible to search the book database exclusively. I've found that the best way to get a Google Print result to show up is to type the word "book" and then whatever it is you're searching for. It'll be interesting to see if this develops further.
The book tech beat is busy lately, with big developments on both the dedicated device side and the device agnostic side. (For more about the two ebook paths, check out our post on ebook evolution.)In recent weeks, its been Amazon making all the noise. Today the company unveiled a new Kindle, the larger Kindle DX. The DX is 77% bigger and 36% more expensive, and everyone is falling all over themselves to explain why it won't save newspapers.Of course the Kindle alone won't save newspapers - the problems there run deep - but it might be a passable way to read the paper (if you're the kind of person who spends $489 on a newfangled newspaper reading device). The new larger screen, 9.7 inches on the diagonal, certainly helps, as does the "auto-rotating" screen, which lets you flip from portrait to landscape. The bigger display and other features like the ability to "clip and save" articles are all designed for what Amazon is calling an "Enhanced Newspaper Reading Experience." It also occurs to me that the Kindle demographic might align with what's left of the newspaper demographic in a way that will offer a small ray of sunshine during these otherwise dark times. But it's also true, as Patrick noted at his Vroman's blog today, that the iPhone is a quite capable for reading the news (as are most other smartphones; that's the whole point of a smartphone).What's much more interesting than the newspaper angle - and somewhat frightening in fact - is that Jeff Bezos today announced that among books that are available for the Kindle, 35% of the copies Amazon sells are Kindle editions. This is a surprising number (at the Kindle 2 unveiling in February it was 10%) and is further proof of the huge land grab that Amazon is now enacting. Only slightly mitigating those sales figures is news that the DX will support the commonplace PDF format, leaving the door open for a future in which most ebooks sold can be read on any reader, no matter what company manufactures it.Amazon has also been making waves on the device agnostic side of things with last month's purchase of Stanza, the popular free ebook application for the iPhone. Amazon had already unveiled a Kindle app for the iPhone, and this move further solidifies its presence there (and presumably in the app-centric ecosystems of future smartphones). The Kindle itself, of course, is the main focus. The longer that Amazon can keep its hands on the ebook market (a market that will eventually embrace open formats, one has to assume), the longer Amazon can rake in its monopoly profits. The iPhone moves, as well as the decision to support PDFs on the DX, meanwhile, are a smart hedge and a tacit acknowledgment that ebooks will one day be predominantly sold in formats that aren't tied to any one device.Update: The Kindle is really not going to save any newspapers: "the best deal Amazon will give the Dallas Morning News - and we've negotiated this up to the last two weeks - they want 70 percent of the subscriptions revenue. I get 30 percent, they get 70 percent. On top of that they have said we get the right to republish your intellectual property to any portable device. Now is that a business model that is going to work for newspapers? I get 30 percent and they get the right to license my content to any portable device - not just ones made by Amazon? That, to me, is not a model."
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Google has put together a special page on its "Books" site devoted to frequently banned books in recognition of "Banned Books Week," the American Library Association initiative to protect intellectual freedom and raise awareness about attempts to ban books. This year, the event takes place from September 23 to 30.The Google tie in to this, I think, illuminates the importance of the company's efforts to digitize books and make them accessible to anyone with an Internet connection. In this way, even if a frequently challenged book like Lolita or Beloved is made inaccessible to a curious reader, it will always be available online. (via)
Remember the fear that Google would start a print on demand business and put all the publishers out of business? Well, Google appears to be getting into the bookselling business, but there's no printing involved, nor are they cutting out publishers. Google's new service will allow publishers to set their own price for online access to books. Readers won't be able to save copies of the books on their computers nor will they be able to copy text from the books, and the books will only be viewable within the browser window. This looks like a great opportunity for publishers to provide online access to their books without having to set up their own systems. (via)Update: Some good comments on this at Booksquare.
A pair of interesting addenda to my post on Amazon from earlier in the month:The online bookselling giant went ahead and snapped up the piece of book cataloging site Shelfari that it didn't already own.As we had noted, after buying AbeBooks, Amazon suddenly owned the two big rivals in the book cataloging space, Shelfari and LibraryThing, and since, to this observer, it seemed like combining the two sites would be a non-starter, Amazon was likely to throw its weight behind one or the other. Unsurprisingly, Amazon picked Shelfari, as Tim Spalding, LibraryThing's founder, has long been wary of Amazon (though not hostile towards it). As TechCrunch speculates, Amazon may divest its shares of LibraryThing, and I'd guess that Spalding wouldn't mind that too much.Secondly, bookfinder.com, the extremely comprehensive used book search engine (now owned by Amazon via its purchase of AbeBooks), has released its annual report on the most sought after out-of-print and hard-to-find books over the last year. Once again, Madonna's relic from the 1990s, Sex, tops the list. But from there the list gets very eclectic and interesting, with books like Bob Dylan's Drawn Blank, The Jerusalem Bible illustrated by Salvador Dali, and Bruce Davidson's photo book Subway. The report also has lists by genre and offers up a little background on some of the more interesting titles.