What do you do when your nemesis (who you secretly sort of love) up and moves away? How do you fight the emptiness? How do you carry on? These are the questions I imagine Gawker has been pondering for the past two weeks. Lost in the to-do over the 9/11 anniversary was the last night of MisShapes. For those not in the loop (for shame, people, for shame), MisShapes are a trio of DJs whose weekly dance parties at Don Hill’s were, for a time, a modern day Studio 54. With their motley collection of absurdly hip hipsters, sporting self-styled monikers like Jonny Makeup and Tommy Hottpants, MisShapes created a party so phosphorous-hot hip it attracted a diverse crowd of celebrities, artists, and trust-fund brats. Max Minghella, Cindy Sherman, David Byrne, Leelee Sobieski – they all partied at MisShapes.
While MisShapes flourished as a media phenomenon (the trio themselves became darlings of the fashion world), the backlash against them proved more entertaining. Nowhere was the bile better than on Gawker’s weekly feature Blue States Lose. Each week, Gawker took the best photos from websites like MisShapes, Last Night’s Party, and The Cobrasnake, and lampooned the partygoers pictured within. Dubbing MisShape member Leigh Lezark “Princess Coldstare,” and referring to the crowd at Misshapes as “hiptards,” Blue States Lose became weekly reading for anyone who ever saw a guy wearing American Apparel stretch pants, aviator sunglasses, and a Cherokee headdress and thought, “Maybe I should just kill myself now, if people like this are going to be free to breathe my air?” But all of that’s over now. Blue States Lose will have to soldier on without the MisShapes. They won’t have Leotard Fantastic to kick around anymore.
To cope with the loss, Gawker is following MisShapes’ lead and publishing a book. It’s a first for the blogging giant, and it’s still unclear exactly what the Gawker book is all about. Is it a chapbook of old posts? Is it new material? Is it really a “guide to conquering all media?” Regardless of its content, the Gawker book should be a litmus test for how well the blog format can translate into print. Gawker, with its of-the-moment focus, its pithy snarkiness, is the epitome of “blogginess,” at least from where I stand. It’s sort of the Platonic ideal of a blog, so to imagine it in book form is, well, difficult. If it’s successfully carried off, readers can expect to find The Millions Guide to Reading on Public Transportation (Forward by Kaye Gibbons) at their local Barnes and Noble sometime in the near future.