Norman Mailer made an unorthodox appearance at the Edinburgh International Book Festival, beamed in via video link from his home in Provincetown, Massachusetts. He’s apparently not big on technology, however, calling the video-interview system more suited to a “young chimpanzee.” The Herald’s story on the event includes a number of other classic Mailer quips, including his noting that the many punches he’s thrown in his lifetime were “always well considered.”
Recently perusing the course offerings for Temple University's continuing education program here in Philadelphia, Season Evans uncovered what has to be one of the more unsavory market research strategies ever employed by the publishing companies. A course titled (and misspelled) "A Sneak Peak at Next Year's Bestsellers," is described as follows:Every fall publishers introduce and promote a new crop of novels, books they hope are future bestsellers. This unprecedented course is your chance to get a sneak preview of five forthcoming novels from major publishers. You will read special advance copies of the books and then, as a class, critique each book and predict what readers and critics will say when the books are actually published. Contributing publishers will include: W.W. Norton, Knopf, Random House and others to be determined.Though it's not explicitly stated that the students' output will be delivered to the publishers, it seems likely that the publishers would only participate if this were the case. As Season points out, this would mean that students will be paying the publishers to do market research for them under the guise of learning. The course is taught by Lynn Rosen, "a publishing consultant with twenty-plus years of experience in the book industry as an editor and literary agent," though its not clear if the concept for this course came from her.Some questions I have: do other people out there agree that this sounds unsavory? I think it is, though I'm having trouble articulating exactly why (beyond the fact that students will be paying for this "privilege.") Also, is anyone aware of this practice going on elsewhere? Is it commonplace, or is this Temple course an anomaly?
It's been a while since I've mentioned Alvaro Mutis here. His book, The Adventures and Misadventures of Maqroll, is one of my all-time favorites. Unfortunately, though Mutis deserves to be counted among the greats of Latin American literature, aside from Maqroll, not much of his work is available in English, which is why I was excited to see that he's written the forward to a new book that sounds interesting in its own right. The Adventures of a Cello follows the path of a cello known as the Piatti that was made by Antonio Stradivari in 1720. According to the book description:Over the next three centuries of its life, the Piatti cello left its birthplace of Cremona, Italy, and resided in Spain, Ireland, England, Italy, Germany, and the United States. The Piatti filled sacred spaces, such as the Santa Cueva de Cadiz, with its incomparable voice. It also spent time in more profane places, including New York City bars, where it served as a guarantee for unpaid liquor tabs. The Piatti narrowly escaped Nazi Germany in 1935 and was once even left lying in the street all night.Since 1978, the Piatti has been owned by Carlos Prieto, the author of this book and friend of Alvaro Mutis.
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Last week, the internet buzzed about and puzzled over the newly unveiled cover of Jonathan Franzen's Purity, forthcoming in September. While Franzen is sure to grab many headlines in the months to come, we're also intrigued by Lauren Groff's Fates and Furies, which also sports a cover with a blue and white color scheme. Along with the cover above, we have the book's opening paragraphs below. Fates and Furies has so far been cryptically described as "an exhilarating novel about marriage, creativity, art, and perception," and, as you'll see, the book wastes no time, uh, introducing us to its protagonists. Two people were coming up the beach. She was fair and sharp in a green bikini, though it was May in Maine and cold. He was tall, vivid; a light flickered in him that caught the eye and held it. Their names were Lotto and Mathilde. For a minute they watched a tide pool full of spiny creatures that sent up curls of sand in vanishing. Then he took her face in his hands, kissed her pale lips. He could die right now of happiness. In a vision, he saw the sea rising up to suck them in, tonguing off their flesh and rolling their bones over its coral molars in the deep. If she were beside him, he thought, he would float out singing. Well, he was young, twenty-two, and they had been married that morning in secret. Extravagance, under the circumstances, could be forgiven. Her fingers down the back of his trunks seared his skin. She pushed him backward, walking him up a dune covered in beach-pea stalks, down again to where the wall of sand blocked the wind, where they felt warmer. Under the bikini top, her gooseflesh had taken on a lunar blue, and her nipples in the cold turned inward. On their knees, now, though the sand was rough and hurt. It didn’t matter. They were reduced to mouths and hands. He swept her legs to his hips, pressed her down, blanketed her with his heat until she stopped shivering, made a dune of his back. Her raw knees were raised to the sky. He longed for something wordless and potent: what? To wear her. He imagined living in her warmth forever. People in his life had fallen away from him one by one like dominoes; every movement pinned her further so that she could not abandon him. He imagined a lifetime of screwing on the beach until they were one of those ancient pairs speed-walking in the morning, skin like lacquered walnut meat. Even old, he would waltz her into the dunes and have his way with her sexy frail bird bones, the plastic hips, and the bionic knee. Drone lifeguards looming up in the sky, flashing their lights, booming Fornicators! Fornicators! to roust them guiltily out. This, for eternity. He closed his eyes and wished. Her eyelashes on his cheek, her thighs on his waist, the first consummation of this terrifying thing they’d done.
In my most recent "Year in Reading" post, I mentioned Joseph McElroy's Women and Men, a 1200-page novel it took me six weeks to consume and six months to digest. A somewhat longer, though still woefully inadequate, consideration appears today at The Los Angeles Times' Jacket Copy blog, as part of "Postmodernism Month." If you are like me one of those odd readers for whom the conjunction of the phrases "1200-page" and "Postmodernism" whets your appetite, pop on over to Jacket Copy and check it out.
The effects of Amazon.com on the book industry, the debate as to whether it is good or bad for the cause of reading and literature, remains heated, and I find myself rooting both for and against Amazon. One thing that I AM decided on, though, is that Amazon watching is fun. Whether they are announcing a new innovation with a front page letter from CEO Jeff Bezos, like the recent introduction of the "Search within a book" feature, or just slipping new technologies quietly into their listings, there always seems to be something new popping up there, and each new feature seems like it generates another round of debate about this behemoth of a website. The feature I discovered yesterday isn't likely to ignite too many debates, but I found it interesting nonetheless. Part of what is fascinating about Amazon is the way they turn the inner workings of their operation into content for the website. Features like Purchase Circles, "Customers who bought this item... also bought these books...", and "Customers who bought books by this author... also bought books by these authors..., take information that typical companies guard closely and turn it into entertainment for readers and fodder for search engines. The new feature that I noticed the other day is called "Early Adopters." According to Amazon, "These are the newest and coolest products our customers are buying. The following lists, updated daily, are based entirely on purchase patterns." The term "early adopter" has more or less entered the popular vocabulary in recent years. Books like Malcolm Gladwell's The Tipping Point have popularized the notion that there is a certain type of person that is predisposed to seeking out, learning about, and owning the newest technologies. This idea is based on the broader theories of an economist named Everett Rogers whose book Diffusion of Innovations (1965) explained that individuals could be divided into five categories based on their openness to innovations. 2.5% of the population are Innovators; these are the extremely adventurous, willing to take risks on unproven technologies. These folks pay top dollar to be some of the first people in the world to own flat screen televisions and Segways. 13.5% of the population are Early Adopters; these are the folks who have the insight to seek out the best of new technologies and with their buying power and word of mouth, they can turn an obscure new product into a household item. Early adopters are considered among the most important consumers in the marketplace, and when a new product is introduced marketers spend millions directing ads at this population, knowing that they can make or break their new product, a fact clearly not lost on Amazon in the naming of their new feature. The rest of the population is less exciting. The Early Majority (34%) is slightly more adventurous than average, the Late Majority (34%), slightly less. Then there are the Laggards (16%) with their rotary phones and wooden tennis rackets. Clearly, marketers have no patience for folks with more "classic" tastes, and the marketers at Amazon are likely no exception, hence their choice of buzz words. What's interesting about the Amazon "Early Adopters" area is that, along with more typical applications like Electronics and Cameras, they apply the term to music and books, where new products are more likely to be derivative than innovative. Regardless of their intent, the algorithm used to generate the list for books needs some work, since the list is clearly made up of books that are being purchased in bulk by students, churches, and self-published authors, not books that are being purchased by folks with literary tastes on the cutting edge.