Three months ago, after HarperCollins parent News Corp reported fiscal fourth quarter earnings, I noted comments from HarperCollins’ CEO Jane Friedman regarding sales of religious books. “Religious publishing is in a lot of trouble” was the pull quote. More recently, I pointed to the latest hot publishing trend, books about atheism, signalling something of a backlash against the religiosity that has pervaded our culture in recent years.
News Corp reported its fiscal first quarter numbers this week, and once again the Publishers Lunch newsletter went back to Friedman to get her thoughts on HarperCollins’ performance (no link since it’s only available by email). This time her language seemed even stronger on this topic:
As she noted last quarter, Friedman observes, “I’ve got big softness in Zondervan [HarperCollins’ Christian imprint] — and that is something we’re going to have to be watching all year… It’s not getting better.” She reports that spiritual books are “going steadily upward,” like the books published by Harper San Francisco, but “there’s a softness in the bible business” and “this is the most disturbing news, since that’s our staple.”
With the Republicans so recently trounced in the elections, one has to wonder if the cultural enthusiasm for the type of Christianity that yields these sorts of books is waning (and indeed if earlier sales softness was a predictor of what would happen with the elections.)