Penguin, well-known for classics with sophisticated packaging, has decided to cede creative control to its readers with a new slate of books that feature “naked front covers… printed on art-quality paper.” Penguin announced the initiative on its blog and they have already posted some reader-designed covers in a gallery on its site. So far, the books are only available from the UK, and the titles that come with blank covers are:
If you like the New York Giants,Or just happen to live in New York and listen to sports radio;If you have heard how fickle Giants fans have treated their quarterback,Doubting his abilities with every unkind bounce of the ball;If you were subjected to any amount of Superbowl hypeIn which Eli Manning was measured without end against Tom Brady,never favorably;If you are a little brother, an upstart, or an underdog of any ilk;If you harbor any trace of a belief in the power of sports to thrill and inspire,Or have yourself been doubted and maligned;You will recognize these words of Rudyard KiplingHave uncanny meaning in the context of Sunday’s big game,In which young Eli became a Man(ning)
So perhaps you’ve seen the latest bell (or whistle) to come out of Google HQ. It’s called Google Trends and it lets you look at the search volume over time for different keywords. It also shows you which regions search for a particular term the most. Initially, I was most interested in that geographic data. I figured perhaps this could settle that tiresome debate about which city is “most literary.” Here are the resultsDelhi, IndiaChennai, IndiaAustinPortland (Oregon, I’m assuming)ChicagoSeattleNew YorkDenverMinneapolisPhiladelphiaI was, and still am, a curious about the two Indian cities at the top of the list, but I did recently write a post about the MV Doulos (Ship of Books) being docked in Chennai. But, anyway, to get to the more serious issue, by this metric our most literary city is Austin, and New York (pretender to the crown) comes in at number five, while our venerable Californian cities don’t even make the list. Before we get too riled lets remember that these cities are just guesses. From the FAQ: “Google Trends uses IP address information from our server logs to make a best guess about where queries originated.”Regardless of Google’s guestimates, I was curious about some other bookish searches. “Harry Potter” shows a preponderance of international searches, and the series’ impressive ability to stay in the news. Or you can see how the young wizard compares to pretender to the throne, “The Da Vinci Code.” If you ever doubted how popular Harry Potter is, that graph should convince you. Getting back to Da Vinci Code, though, to those of you who have grown weary of hearing about Dan Brown’s book, would it surprise you to find out that, according to Google, the book is more popular than ever?Moving on to scandals, it turns out an Oprah tie in can help you in that department, too. Observe James Frey’s drubbing of JT Leroy. Kaavya Viswanathan, meanwhile, hasn’t generated enough of a scandal to register.Turning to awards, remember when the National Book Award generated a stir in 2004 by nominating five women from New York as finalists, looks like it paid off (in search traffic anyway). And here’s all the prizes I could think of going head to head (I’ll call the Booker the winner, since the Pulitzer includes all those journalists).
I attended a book reading and signing by Pete Dexter on Thursday night. It was a very entertaining evening. Dexter is an old newspaper guy from Philadelphia and he had a ton of great stories. One was about a guy he knew who would always invite people to punch him in the stomach. By flexing his powerful stomach muscles he was able to stop the puncher’s fist cold. Not the most impressive trick, but good for a few laughs. Well, all was going fine until one day he invited the then unknown Sonny Liston to slug him in the gut and was promptly sent flying across the room. Dexter had several stories like this which kept people in stitches. He also read from the beginning of his latest book, Train, which is very good by the way. I had him sign a copy of his National Book Award winner, Paris Trout, and while I was standing there I asked him which of his books he thought I should read next. He recommended both Deadwood and Brotherly Love. I’ll have to look for those.
I get a fair amount of catalogs from publishers these days, and since they’re always chock full of new and interesting books that I’m guessing people will want to know about, I’m thinking about instituting a semi-regular feature called Covering the Catalogs wherein I pick out a handful of items that I deem interesting from the most recent catalog to cross my desk. And since I received the newest Grove Press/Atlantic Monthly Press/Black Cat/Canongate catalog yesterday, this one’ll be the first.Recently, Maud was expressing her discomfort with the impending media coverage of the upcoming Samuel Beckett centenary: “I await commemorative events like this centenary with excitement that tends to mutate, as the press coverage appears, into dread, then lamentation, and finally, resigned disgust.” The “news” that arises from the anniversary of the birth of a dead writer isn’t always scintillating, but, on the upside, such occasions give publishers – wanting to cash in on said press coverage – an opportunity to reissue and repackage the work of the great writer. As such, Grove is putting out two different items to mark Beckett’s centenary. The first is a bilingual edition of Waiting for Godot. The play was originally written in French by Beckett, and he translated it into English himself. This edition provides both texts, side-by-side. Grove is also putting out a four volume set of Beckett’s collected works with introductions by well-known writers. The first volume of novels is introduced by Colm Toibin and the second volume of novels is introduced by Salman Rushdie. The volume of collected dramatic works is introduced by Edward Albee, and the volume of collected poems, short fiction and criticism is introduced by J.M. Coetzee.Coming in April from the author of Black Hawk Down, Mark Bowden is Guests of the Ayatollah. Bowden is well-known for his immersive coverage of armed conflict, and in this book he is setting out to provide an account of, as the book’s subtitle calls it, “the first battle in America’s war with militant Islam,” the Iran hostage crisis.Coming in July from Atlantic Monthly Press is Tom Drury’s first new novel in six years, The Driftless Area. Drury was among the “Best of Young American Novelists” named by Granta, and his stories regularly appear in the New Yorker, including “Path Lights” from last fall in which a bottle falls from the sky.I plan on continuing to cherry pick items that interest me from other catalogs as I receive them, so stay tuned. If you are a publisher and would like to send me your catalog, please email me.
This story has been all over the news lately: British novelist Carole Matthews accepts payment from Ford Motor Company in exchange for having her hip main character drive a Ford Fiesta. They were loving this story on NPR, too. There is a pretty obvious knee-jerk response to this sort of thing: that it sullies the world of books, that even our hallowed bookshelves are being invaded by corporate sales pitches. But before we get hysterical, let’s take another look at this. The book in question, The Sweetest Taboo, bears the tagline: “Is nothing sacred?” and its cover is a giant shopping bag. So the main character trades in her VW for a Fiesta. So what. I’m sure she’s still wearing Fendi, drinking Starbucks, and eating biscuits. Matthews might as well get paid for all this product placement. It’s not as though this is Saul Bellow we’re talking about here. We should just expect, as a culture, that the literary equivalent of Spiderman 2 will include this sort of merchandising and move on. Speaking of which… after I’m done writing this, I think I’m going to have a nice big bowl of Cheerios (the official breakfast cereal of The Millions), and I’ll wash it down with a nice, cold Michelob Ultra (the official low carb beer of The Millions). Aaahhh refreshing.The Los YorkerAnd here’s an interesting story for all the disgruntled Californians who are tired of New Yorkers looking down their noses at them: the Villiage Voice reports that more Californians read New Yorker magazine than New Yorkers. To me, it’s not a question of which coast is more culturally significant, it’s that the national media should recognize that Los Angeles in particular represents the future of this country. The small segment of this city that gets all the press, Hollywood, is not, by far, the most compelling thing about Los Angeles. LA is important because of the huge immigrant population and because legislation that starts in Sacramento inevitably filters across the country. It doesn’t surprise me in the least to see how many Angelenos read the New Yorker. When I was told, soon after I began working at the book store, that Southern California is the country’s largest book market, I was very surprised, but having been in the middle of it, I see that it is true. The entertainment industry takes the scrutiny off of other aspects of LA. While the media is focused on premieres and award shows, hundreds of book clubs and readings and other literary events abound unnoticed and unsullied by the press. It’s a rather interesting phenomenon. As for the New Yorker, I have indeed noticed that they have been writing about California recently, but if I could suggest something to David Remnick it would be that he run more pieces in the vein of the one about the LA River a few weeks back and fewer pieces about Hollywood. Even better: someone should start a New Yorker-style magazine that’s all about Los Angeles.