This story has been all over the news lately: British novelist Carole Matthews accepts payment from Ford Motor Company in exchange for having her hip main character drive a Ford Fiesta. They were loving this story on NPR, too. There is a pretty obvious knee-jerk response to this sort of thing: that it sullies the world of books, that even our hallowed bookshelves are being invaded by corporate sales pitches. But before we get hysterical, let’s take another look at this. The book in question, The Sweetest Taboo, bears the tagline: “Is nothing sacred?” and its cover is a giant shopping bag. So the main character trades in her VW for a Fiesta. So what. I’m sure she’s still wearing Fendi, drinking Starbucks, and eating biscuits. Matthews might as well get paid for all this product placement. It’s not as though this is Saul Bellow we’re talking about here. We should just expect, as a culture, that the literary equivalent of Spiderman 2 will include this sort of merchandising and move on. Speaking of which… after I’m done writing this, I think I’m going to have a nice big bowl of Cheerios (the official breakfast cereal of The Millions), and I’ll wash it down with a nice, cold Michelob Ultra (the official low carb beer of The Millions). Aaahhh refreshing.The Los YorkerAnd here’s an interesting story for all the disgruntled Californians who are tired of New Yorkers looking down their noses at them: the Villiage Voice reports that more Californians read New Yorker magazine than New Yorkers. To me, it’s not a question of which coast is more culturally significant, it’s that the national media should recognize that Los Angeles in particular represents the future of this country. The small segment of this city that gets all the press, Hollywood, is not, by far, the most compelling thing about Los Angeles. LA is important because of the huge immigrant population and because legislation that starts in Sacramento inevitably filters across the country. It doesn’t surprise me in the least to see how many Angelenos read the New Yorker. When I was told, soon after I began working at the book store, that Southern California is the country’s largest book market, I was very surprised, but having been in the middle of it, I see that it is true. The entertainment industry takes the scrutiny off of other aspects of LA. While the media is focused on premieres and award shows, hundreds of book clubs and readings and other literary events abound unnoticed and unsullied by the press. It’s a rather interesting phenomenon. As for the New Yorker, I have indeed noticed that they have been writing about California recently, but if I could suggest something to David Remnick it would be that he run more pieces in the vein of the one about the LA River a few weeks back and fewer pieces about Hollywood. Even better: someone should start a New Yorker-style magazine that’s all about Los Angeles.
Probably won’t be able to post for the next day or two since I’ll be in New York at the Kingsland Tavern celebrating the Realistic Records release of the Recoys album. Have I mentioned this? Should be a blast. But don’t worry, I’ll be back with many more books to talk about, and hopefully some added features for this little blog of mine. Bye for now.
There’s an interesting article in the Wall Street Journal about the under-the-radar boost in book sales due to the increasing popularity of home-schooling. According to the article, home-schoolers come in a few different flavors. “The majority of families who home-school are conservative Christians, to be sure. But another sizable portion are secular counterculturalists, and then there are the diplomats, foreign-aid workers or those living in the desert or Alaskan wilderness–anyone far from a school.” But what’s more interesting is what these students have in common as readers: a preference for long books, often parts of a series, consumed with a leisure that public-school curricula don’t allow; an emphasis on narratives, which children like, divorced from contemporary politics, which surely can wait; and a powerful sense that children are major players in the world, the kind of people, perhaps, who deserve better than large classrooms and who may grow up more likely to write books than to be told which ones to read.The most popular series, across the political spectrum, are the Laura Ingalls Wilder Little House books and the books of G.A. Henty.
The majestic tawdriness of L’Affaire Edwards had us scrambling for literary precedents – The Scarlet Letter?, Silas Marner? – but, amid the swirl of rumors, we almost overlooked The McInerney Connection. Luckily, our trusted fellow readers at The New York Times were there with the scoop: In the mid-1980s, John Edwards’ apparent paramour, Rielle Hunter – then known (somewhat less mellifluously) as Lisa Druck – ran with New York’s literary Brat Pack. Indeed, Jay McInerney based a book on her. Mr. McInerney told the Times that his 1988 novel, Story of My Life, was narrated in the first person from the point of view of an ostensibly jaded, cocaine-addled sexually voracious 20-year-old who was, shall we say, inspired by Lisa…This revelation was apparently enough to vault Story of My Life into Amazon’s Top 500 books.In an impressive feat of commitment and/or masochism, Peter Miller of the Freebird Books and Goods blog actually sat down this weekend and read Story of My Life in its entirety. His findings are fascinating and suggestive. Of an older conquest, for example, Lisa/Rielle/”Allison” tells us, “I never thought he was very good-looking, but you could tell he thought he was. He believed it so much he could actually sell other people on the idea.” And: “He seemed older and sophisticated and we had great sex, so why not?”