Puppies Sell

June 11, 2006

Nolo Press, which puts out “trustworthy and approachable legal guides,” spent “two years and ‘hundreds of thousands'” coming up with a redesign for its book covers, according to Publishers Weekly. What did Nolo come up with? Dogs. Chip Kidd, book designer extraordinaire, happened to be guest blogging at Powell’s this week and registered his horror. (Thanks Laurie)

created The Millions and is its publisher. He and his family live in New Jersey.

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