Book Expo Dispatch: Blog Two Point Blah

May 19, 2006

The excitement over blogs is officially over ladies and gentleman. They are no longer new or sexy to the book industry. I just snuck out of a panel called, oddly, “Blog 2.0”. The idea, I suppose, was to suggest that we are beyond the initial enthusiasm for blogs in the publishing world, but the atmosphere was remedial (and uncomfortably warm, but that might just be the bookish corduroy blazer I’m wearing.) The panel included blog and new media heavyweights like Ana Marie Cox, formerly of Wonkette, Kos of Daily Kos, and Michael Cader of Publishers Marketplace, but they were plodding the same old ground: Use blogs to promote books; blogs aren’t scary, they’re a part of the media landscape; blogging is so easy, anyone can do it. Though the “2.0” moniker suggested new insights in the merging of new media and publishing, the panel was decidedly “1.0”, and the audience in the half-filled room wasn’t exactly brimming with enthusiasm. Still, some of the comments made were worth sharing. Michael Cader suggested that blogs promote “individual voices over institutional voices,” whether the blog lives at Blogspot or the New York Times. Kos decried the notion that books by bloggers have anything more than a tenuous connection to the blog medium. Blogs are not meant to be books, but blogs are a great way to find new voices with built-in audiences. All in all, though, there wasn’t a sense that any new ground is being broken in the marriage of publishing and blogging.

I did, however, get the opportunity to meet Booksquare, and I’ll be seeing other bloggers soon, including Sarah Weinman, who’s giving a talk called “Syndicating Litblog Book Reviews,” shortly.

created The Millions and is its publisher. He and his family live in New Jersey.

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