Remember the fear that Google would start a print on demand business and put all the publishers out of business? Well, Google appears to be getting into the bookselling business, but there’s no printing involved, nor are they cutting out publishers. Google’s new service will allow publishers to set their own price for online access to books. Readers won’t be able to save copies of the books on their computers nor will they be able to copy text from the books, and the books will only be viewable within the browser window. This looks like a great opportunity for publishers to provide online access to their books without having to set up their own systems. (via)
As Google stokes controversy with its Google Print service, Amazon has unveiled its own digital book offering, one that’s sure to make the publishers happy. Amazon is launching two services, Amazon Pages and Amazon Upgrade. According to an AP story on the new products: With its new Amazon Pages service, Amazon.com Inc. plans to let customers to buy portions of a book – even just one page – for online viewing. A second program, Amazon Upgrade, will offer full online access when a traditional text is purchased. Both services are expected to begin next year.CEO Jeff Bezos shared some addition details as well: For Amazon Pages … the cost for most books would be a few cents per page, although readers would likely be charged more for specialized reference works. Under Amazon Upgrade, anybody purchasing a paper book could also look at the entire text online, at any time, for a “small” additional charge, Bezos said. For instance, a $20 book might cost an extra $1.99. And Bezos offered up a quote that was most certainly directed at Google’s recent run ins with publishers: “We see this as a win-win-win situation: good for readers, good for publishers and good for authors.” The story is also filled with positive comments from different publishers and an Authors Guild representative. Random House released a statement saying it plans to “work with online booksellers, search engines, entertainment portals and other appropriate vendors to offer the contents of its books to consumers for online viewing on a pay-per-page-view basis.”So, it seems to me that a showdown between Amazon and Google may be shaping up in the digital books market. Will publishers opt out of Google Print en masse and back Amazon, who, in their eyes, seems to be offering a more secure revenue stream? More importantly, are people ready to pay for books by the page, and will they turn their backs on Amazon for trying to spoil Google’s free books party?Meanwhile, at the Official Google Blog, the Googlers are extolling the virtues of the public domain books that have recently been made available at Google Print. The post links to a number of searches that show some of the breadth of material that is now available at Google Print. Note that they are positioning this as “Preserving Public Domain Books.”Previously: The publishers’ big blunder
So, think about this: In the last 5 to 10 years the way we consume all sorts of media has changed drastically, everything, essentially, except books. From a new Business Week article:”Every other form of media has gone digital — music, newspapers, movies,” says Joni Evans, a top literary agent who just left the William Morris Agency to start her own company that will focus on books and technology. “We’re the only industry that hasn’t lived up to the pace of technology. A revolution is around the corner.”The idea here is that a confluence of improving hardware, reader readiness and the prevalence of digitized books are setting the stage for the digital revolution to finally reach the world of books.In a minimal sense, the hardware already exists in the form of Treos and similar handhelds which some people find comfortable enough to use as a book delivery device, but just around the corner is “digital ink” and “e paper.” I had once thought that such technology only existed in the realm of science fiction but was surprised to find during my graduate new media journalism studies that these technologies are not far off and are much anticipated by some (and dreaded by others) in the journalism business. Between current handhelds and the “e paper” future are dedicated reader devices set to come out this year. The Business Week article references the Sony Reader, which I’ve heard is astounding in its ability to make reading off of a screen feel like reading off of a page. Last spring, Jason Kottke tried out a Sony device that presumably uses similar technology and was quite taken with it. But even this will be a far cry from “e paper.” For a peek at that technology, take a look at the slideshow that accompanies the Business Week article.The other two pieces of the puzzle – reader readiness and digitized books – are already in place. People are used to consuming their media on handheld devices and I think many, especially younger folks, would like to be able to do this more. Meanwhile, between Google and the publishing companies trying to compete with it, it seems like we’re approaching a future when all books will be available digitally.An obvious response to all of this is to wonder whether or not the book as we know it will die. I don’t think that question is as pertinent as it seems. In all likelihood, books, like magazines and newspapers, will be marginalized somewhat, still available in their current forms, but not necessarily thought of as tethered to paper and bindings. The content, of course, will live on, and these new ways of reading books will allow them to evolve as they have evolved since words were first written on papyrus.One side note. From the article referenced above:George Saunders, a short story author and professor of English at Syracuse University, says he’d like a way to get his work out to readers more quickly. After the scandal broke over James Frey’s falsehoods in his hit book A Million Little Pieces, Saunders penned a humorous essay stemming from the events. It was a confession to Oprah Winfrey that all of the fiction he’d written had, in fact, been true. But Saunders had a hard time getting the piece published quickly, and now it feels dated. “There might be a different model for a literary community that’s quicker, more real-time, and involves more spontaneity,” he says.George! Such a thing already exists. If you had a blog, you could have posted it there. (And how awesome would a blog by George Saunders be). If you don’t want to start a blog yourself, feel free to send your spur of the moment pieces my way and I’ll happily post them here for (potentially) millions and millions to see.Update: George Saunders responds via email:George Saunders here. Just wanted to thank you for the mention at The Millions. Great site. I’ve considered a blog but knowing how obsessive I am, worried that I might get consumed by it and my family would expire and my house crumble to dust. Plus I worry about how much I would have to pay myself to keep my blog supplied with content. My fear is that, knowing I was working for myself, I would start cheating myself, only submitting my worst pieces, then get into a labor dispute with myself and never speak to me again.