BMW got huge publicity and probably sold a few cars with their BMW Films campaign a few years back, in which the company commissioned several famous directors to create short films that featured various BMW models. Now BMW is trying again with BMW Audiobooks, “a unique series of specially-commissioned short stories showcasing the work of some of the finest contemporary writing talent.” A new story will be available for download every two weeks. Now, this being BMW, I’m sure the product placement will be done in a classy way, but I can’t help but think that this does little more than turn “some of the finest contemporary writing talent” into shills writing ad copy. And lest BMW think they are being innovative, it should be known that another car company was seen paying an author to get characters into its cars less than two years ago.
BMW Audiobooks
The Ever Quotable Norman Mailer
Norman Mailer made an unorthodox appearance at the Edinburgh International Book Festival, beamed in via video link from his home in Provincetown, Massachusetts. He's apparently not big on technology, however, calling the video-interview system more suited to a "young chimpanzee." The Herald's story on the event includes a number of other classic Mailer quips, including his noting that the many punches he's thrown in his lifetime were "always well considered."
The Front Table, Online
I have written in the past about the importance of a bookstore's "front table."The idea is that one should be able to walk into the bookstore and be able to grasp, based upon which books are on display and based upon conversations with staff and fellow customers, what matters at that moment both in the wider world and in the neighborhood.To me, this epitomizes what separates the engaging indie from the faceless chain, but this selling point has not helped indies win out in a climate that has been tough for all book retailers. Among the many struggles indies have faced is how to translate the relevance and ambiance described above to the internet, where a large portion of book buying, selling, and discussion now takes place.2008's launch of IndieBound, an aggregated indie web presence that is a vast improvement over its precursor BookSense, shows that the indies are hard at work trying to unlock the online conundrum.Recently, Scott pointed to another far smaller but particularly resonant example of online experimentation by an indie bookstore. The Seminary Co-op Bookstore in Chicago has started replicating its front table on its blog. This book curation done by a knowledgeable staff rather than the chains' corporate number crunchers, fulfills the bookstore mission that I noted above, giving readers "what matters at that moment both in the wider world and in the neighborhood." (This notion of curation is important. In many ways, I'd argue that it's a key mission of The Millions. Our "staff" selects and sheds light upon certain books at the exclusion of others, bringing to bear our different areas of expertise, interest, and taste.)The front table alone, however, is not enough to make a bookstore. A truly great bookstore and its front table will inspire conversation in the aisles among patrons and staff. Seminary Co-op is part of the way towards making its front table live on its web site, but, as the "comments are closed" message at the bottom of the page indicates, it's not all the way there. However, the sight of all those covers, laid out neatly, makes me think that we may not be far from an indie bookstore website that makes you feel like you are walking into the store itself.See also: Niche Bookstores: A Dying Breed, Islands in the Stream: A Walking Tour of New York's Independent Booksellers
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A Music Note
I'm going to pretend to be a music blog for a second -- The new Walkmen album, Bows & Arrows, is coming out on February 3rd. They played some of their new songs at the last show I went to, and I have been looking forward to this cd for a while now. Here's the tracklist:Track List:What's In It For MeLittle House of SavagesMy Old ManNo Christmas While I'm TalkingThe Rat138th St.The North PoleHang On, SiobhanNew Year's EveThinking of a Dream I HadBows & Arrows
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Piecing Together Dan Baum’s New Yorker Twitter Missives
There's been a lot of excitement today about former New Yorker staff writer Dan Baum using Twitter to deliver an account of his time there. The "updates" contain quite a bit of fascinating behind-the-scenes detail on what being a staff writer entails.However, if, like me, you can't be bothered to wade through this fascinating tale in the 140-word increments required by Twitter, a helpful commenter at Metafilter has stitched the fractured essay into a more readable format. Apparently, Baum will continue with his tale tomorrow, which, alas, will be done via Twitter. Hopefully somebody will piece that together as well.Baum's most recent book is Nine Lives: Death and Life in New Orleans, nine linked profiles of people in New Orleans in the aftermath of Hurricane Katrina.Update: Baum has now posted the whole thing on his website.
The LBC Autumn 2006 Pick
The LBC members have unveiled their latest selection. It's a great little book about a literary rat.
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The continued unmasking of JT Leroy
An article by Warren St. John, to appear in the New York Times tomorrow, declares that the person who appears in public as JT Leroy is, in fact, Savannah Knoop the half-sister of Geoffrey Knoop, who, with Laura Albert, is suspected of creating the Leroy persona, as well as the backstory and novels that have been underground successes. With this latest revelation, it seems that we may finally be close to a mea culpa that puts JT Leroy to rest once and for all. St. John also suggests, and I would tend to agree, that these folks have done Leroy fans a great disservice: It is unclear what effect the unmasking of Ms. Knoop will have on JT Leroy's readers, who are now faced with the question of whether they have been responding to the books published under that name, or to the story behind them.The Savannah Knoop revelation also helps explain the odd experience I had when I met Leroy several years ago. The Leroy I met was so furtive and inscrutable that it was impossible to get any sense of who he was. Now it looks like there was no Leroy at all.
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Holiday loot
Unlike in recent years, I didn't get a ton of books this year for Christmas nor did I give any - and, no, this had nothing to do with Joe Queenan's recent screed in the New York Times against giving books as gifts - though I can see where he's coming from. Nonetheless, I did get a couple of pretty cool items. The one that I'm most thrilled about is the shiny, new Complete New Yorker that my parents - who know me well - gave me. When I first heard about this back in June, I said this: "My fear is that once I got my hands on this set, I would be compelled to consume every word of it at the expense of school and work and everything else, possibly even eating and sleeping. I may have to put myself into forced hibernation starting in October in order to keep those DVDs from falling into my hands." But now that I actually own it, I'm willing to take the risk. In fact, I can't wait to get back to Chicago so I can start digging into this thing. I'll let you know how it goes.My brother gave me another cool "complete" set, the National Geographic Maps collection which contains every single map supplement published in the magazine from 1889 through 1999 on CD-ROM.From my parents, I also received a collection of interviews with writers like Thomas McGuane and William Styron called Story Story Story. Mrs. Millions, meanwhile, received a weighty tome called The World's Greatest Architecture: Past and Present from her folks.My favorite non-book gift, though, would have to be the XM Radio that Mrs. Millions gave me. I actually can't wait for our 14 hour drive back to Chicago so I can soak in all that satellite radio goodness.
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What Is It About Hibbing?
Whether it was the richly funded schools or the iron ore in the water or some other strange vortex (Hibbing is also, weirdly, at the epicenter of climate change), the town boasts an unusual number of writers, some of them culture-changers like Dylan.
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