Amazon shoppers: I recently discovered a couple of nifty ways to save a little money at Amazon. First, as this article explains, if an item is marked down within 30 days of your purchase, you can use a refund request form to ask that the difference be refunded. Since prices are constantly fluctuating at Amazon, this seems like a great way to get the best price on whatever you’re buying. Second, users of Amazon’s search engine A9 can get an extra 1.57% off of all their purchases. It’s not a huge discount, but it can add up, especially on those big ticket items. Here’s how to qualify.
The title of this post is taken from a poem called “Chicago” by Carl Sandburg. The reference is to the men of the meat-packing industry, and the nickname came to represent the burly, blue-collar mentality of the place. At least, that’s what I’ve gathered so far. Mrs. Millions and I are more or less fully relocated in Chicago. We found an apartment and we’ll be moved in by the first of the month. The apartment is located in a neighborhood called Ravenswood. It sounds like something out of Edgar Allan Poe, no? We’ve been here about a week, and we’ve spent a lot of time driving around, looking for a place to live and getting to know the city. So far, it seems like a great place. Around every corner there seems to be a row of shops, cafes and restaurants, and driving by Wrigley when a game is on is remarkable. I can see that Chicago has its own very distinct identity, and being here makes me want to read some books that are about or set in the city. Some candidates: American Pharaoh by Adam Cohen, The Devil in the White City by Erik Larson, Crossing California by Adam Langer, and The Coast of Chicago by Stuart Dybek.
Borders’ plan to display more books face-out and, as a result, to stock fewer titles has generated quite a bit of discussion. On our own post about the plan, we received several interesting comments, but I was most intrigued by what commenter Matthew had to say:The Froot Loops example is classic thinking from retailers who enter bookselling from another retail environment.The next time I go down to my local chain Cerealseller to choose my cereal for this week from among the 150,000 cereals on offer Mr Froot Loop can come and offer me some buying advice.Finally, the point of facing out is to attract attention to specific titles from the larger product range. The larger product range sells fewer copies of individual titles, but sells well by total volume… it also serves to attract serious bookbuyers and lend kudos to the bookstore.If chains chose to employ staff with knowledge (and local control) of that enormous range then they’d have a most effective sales tool. These retail gurus need to spend less time in supermarkets and more time at beauty counters and in cell phone stores. Books are a knowledge product requiring retail guidance and salesmanship… do these guys spend as long with their Wheaties as they do with a novel?Emphasis mine. What Matthew has so deftly put into words is something I’ve mulled over since my bookselling days but never quite found the right words for. I’ve always known that knowledgeable booksellers are a huge asset to any bookstore – I was lucky to be surrounded by many when I worked at one – but I had never fully grasped what it means to sell a “knowledge product” as opposed to a “commodity product,” nor had it occured that generally products can be described as one or the other.What’s key here is the distinction between how knowledge products are sold versus commodity products. To use Matthew’s example, when buying a cell phone or going to the beauty counter, you are confronted with many dozens of choices offering an array of specific features suited to a variety of specific needs – bluetooth or dry skin, for example. When it comes to breakfast cereal, you don’t need the guidance as much. The product is cheaper, “wrong” choices cost less, and cereal box mascots aside, one type is generally as good as another.Viewed in this light, it’s crazy to try to sell books as a commodity product because, (and this is just a guess) out of all the retail categories out there, bookstores by far offer the widest array of products, and therefore would require the most guidance and the best systems to help customers find what they are looking for. Undoubtedly, there are many knowledgeable booksellers at chain stores, but if the chains continue to view books as commodity products, their booksellers’ efforts will be futile. It’s also clear why Amazon has been so hugely successful. The site is the ultimate resource for selling knowledge products, with a wealth of information at the ready for anyone looking for a book. It’s possible that, thanks to the internet, the costs are simply too high for chains to go the knowledge-product route, but running in the other direction, towards Froot Loops, hardly seems the answer.For those still interested in this issue even after all this, check out these links:GalleyCat wonders if face-out books will put more emphasis on cover design and follows up with further questions about the co-op payment aspect of this.The Stranger guesses we’ll see more extremely popular and/or bad books face-out at the expense of those hidden gems.A dissenting opinion
Recently I got a very interesting email from a reader. Frank Kovarik writes and teaches English in St. Louis. For the last five years, he has also been keeping meticulous track of the fiction that appears in the New Yorker. Not just the titles and authors, but things like gender, country of origin, and frequency of appearance.Frank has generously offered to make his spreadsheet available to download in Excel format. If you’re interested, you can get it here.Having this data allows us to dig deeper into the proclivities of New Yorker fiction editor Deborah Treisman and whoever else has a hand in what fiction appears in the magazine’s hallowed pages.Gender: From the database we learn that, of the 257 stories in the New Yorker from 2003 through 2007, 96 or 37.4% were penned by women.Nationality: Americans account for a fairly substantial portion of the stories that appear in the New Yorker, 134 of them, or 52% (and this leaves off several writers who could be conceivably classified as both American and a native of another country). Coming in tied for second are the Brits and the Irish at 18 stories apiece.Frequency: Much of that Irish total comes from master of the short story form, William Trevor, who readers were most likely to find if they flipped through an issue these last five years. Trevor was there on nine occasions. Including, an issue that included three separate but linked stories, Canada’s Alice Munro comes in second with eight stories. 12 other writers have appeared at least five times over the last five years, meaning that 14 writers have accounted for 32% of the fiction in the magazine during that period.9 stories:William Trevor8 stories:Alice Munro7 stories:Tessa HadleyHaruki Murakami6 stories:Thomas McGuane5 stories:T. Coraghessan BoyleRoddy DoyleLouise ErdrichLara VapnyarJohn UpdikeGeorge SaundersEdward P. JonesCharles D’AmbrosioAntonya NelsonIf anybody else draws interesting conclusions from the spreadsheet, we’d love to hear about them.