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This story has been all over the news lately: British novelist Carole Matthews accepts payment from Ford Motor Company in exchange for having her hip main character drive a Ford Fiesta. They were loving this story on NPR, too. There is a pretty obvious knee-jerk response to this sort of thing: that it sullies the world of books, that even our hallowed bookshelves are being invaded by corporate sales pitches. But before we get hysterical, let’s take another look at this. The book in question, The Sweetest Taboo, bears the tagline: “Is nothing sacred?” and its cover is a giant shopping bag. So the main character trades in her VW for a Fiesta. So what. I’m sure she’s still wearing Fendi, drinking Starbucks, and eating biscuits. Matthews might as well get paid for all this product placement. It’s not as though this is Saul Bellow we’re talking about here. We should just expect, as a culture, that the literary equivalent of Spiderman 2 will include this sort of merchandising and move on. Speaking of which… after I’m done writing this, I think I’m going to have a nice big bowl of Cheerios (the official breakfast cereal of The Millions), and I’ll wash it down with a nice, cold Michelob Ultra (the official low carb beer of The Millions). Aaahhh refreshing.The Los YorkerAnd here’s an interesting story for all the disgruntled Californians who are tired of New Yorkers looking down their noses at them: the Villiage Voice reports that more Californians read New Yorker magazine than New Yorkers. To me, it’s not a question of which coast is more culturally significant, it’s that the national media should recognize that Los Angeles in particular represents the future of this country. The small segment of this city that gets all the press, Hollywood, is not, by far, the most compelling thing about Los Angeles. LA is important because of the huge immigrant population and because legislation that starts in Sacramento inevitably filters across the country. It doesn’t surprise me in the least to see how many Angelenos read the New Yorker. When I was told, soon after I began working at the book store, that Southern California is the country’s largest book market, I was very surprised, but having been in the middle of it, I see that it is true. The entertainment industry takes the scrutiny off of other aspects of LA. While the media is focused on premieres and award shows, hundreds of book clubs and readings and other literary events abound unnoticed and unsullied by the press. It’s a rather interesting phenomenon. As for the New Yorker, I have indeed noticed that they have been writing about California recently, but if I could suggest something to David Remnick it would be that he run more pieces in the vein of the one about the LA River a few weeks back and fewer pieces about Hollywood. Even better: someone should start a New Yorker-style magazine that’s all about Los Angeles.
Faced with a stark choice – where to buy books in New York congressional district 8 – I have decided to endorse my new employer, the Housing Works Used Bookstore & Cafe. As any American who’s attended a reading or browsed the shelves at HWUBC’s SoHo location knows, the store is a home away from home for bibliophiles. Better still, all of the store’s profits go to Housing Works, a nonprofit that supports homeless New Yorkers living with HIV. Recently, Housing Works has entered the online book business. So this election season, if you want a candidate who will protect your pocketbook while working for social change, look no further than the Housing Works page at half.com. I’m Garth Risk Hallberg, and I approved this message.
I got a real kick out of this story about Edward P. Jones doing a reading at a Volvo dealership near Washington, DC.The reading at the car dealership may have been one of the stranger marriages of highbrow art and the mass market. Even Jones said afterward that when he got the invitation, he figured that he’d be appearing at a school or in a conference room. “I’ve never been in a car dealership before, not having a car,” he mused. “But I used to pass by here on the bus.” Classic. And, by the way, is this the sort of thing we all talk about when we wish that literary fiction got more exposure? I think maybe it is.
“The Open Boat” by Stephen Crane (from Open Boat and Other Stories)This 1898 story, about the last survivors of a shipwreck as they fight for the safety of land on a soaked and cold dinghy, contains one of my favorite sentences in all of short fiction: “It was probably splendid, it was probably glorious, this play of the free sea, wild with lights of emerald and white and amber.” That repetition of “probably” gets me every time.“Merry-Go-Sorry” by Carry Holladay (from Prize Stories 1999: The O. Henry Award)It’s a shame that Holladay hasn’t yet published a collection, for This tale of a town affected by the killing of three young boys, told in a fluid omniscient narration, is strange, ambitious, and beautiful. We venture into the minds of the accused killer, of the girl who writes him letters, of the cops investigating the murders, and so on and on, until a complicated world has emerged on the page.“Do Not Disturb” by A.M. Homes (from Things You Should Know)This story concerns a wimp of a husband and a bitch of a wife. She gets cancer, and she gets meaner. What now?“Stone Animals” by Kelly Link (from Magic for Beginners)In this wild story, a family moves from a cramped Manhattan apartment to a big haunted house outside the city. Objects start to feel “wrong” and must be discarded; there are hundreds, perhaps thousands, of rabbits on the front lawn; the wife cannot stop painting the rooms; the daughter sleepwalks; the husband won’t return home from work. Just as the story begins to create a coherent universe, the narrative embraces something new and strange, and the reader must remake meaning once again. It’s a big, messy, playful collision of a story.Stay tuned for more recommended stories from The Millions later this week.
Hardcovers are expensive! So, what about paperbacks. What are people buying and reading right now? Last year’s addition to the Mariner Books “Best American” series of the Dave Eggers edited The Best American Nonrequired Reading 2002 was a big hit. It reprinted the best and the wierdest articles and stories culled from a wide array of publications from The Onion to Spin to The New Yorker. People are quite excited to see that another installment is out. The Best American Nonrequired Reading 2003 is once again edited by Eggers and the book features a clever introduction by none other than Zadie Smith. Meanwhile, Clint Eastwood’s Mystic River, an early Oscar favorite, is already pushing sales of the book that it’s based on, Mystic River by Dennis Lehane. The book gets rave reviews from everyone who reads it (and I suspect the movie will be similarly received once it hits theaters.) Also, in fiction, two big award winners are selling like proverbial hotcakes now that they are out in paperback. Last year’s Booker Prize winner Life of Pi by Yann Martel shows no sign of slowing after months of steady sales. Almost every single person I know has read it by now. New in paperback is the book that was awarded last year’s Pulitzer, Middlesex by Jeffrey Eugenides, a sweeping family saga with a healthy dose of gender confusion. Finally, a book that I haven’t mentioned in at least a week, one of my all time favorites, The Adventures and Misadventures of Maqroll by Alvaro Mutis, a future Nobel Prize Laureate if there ever was one. It’s been nearly a year since I read this book, and I still can’t stop talking about it. I would estimate that my endless chatter about this book has sold hundreds of copies by now, and if the people who bought it recommend it to their friends, as they surely must have, and those friends recommend it to their friends and so on, then before long we will have a worldwide Maqroll revolution on our hands, and the world will be a better place.