Care for a Drink?

USA Today rounds up media coverage of the 75th anniversary of the publication of Dashiell Hammett’s The Maltese Falcon. They share this tidbit, too:The Maltese Falcon was first published serially in five parts in Black Mask magazine from September 1929 to January 1930; Knopf published it as a book in 1930. “There are about 2,000 differences between the two published texts – sometimes a comma or a paragraph placed (differently), but often it’s Hammett fooling with the prose to get it just right,” says Richard Layman, author of six Hammett books, including Shadow Man, a biography, and a trustee of Hammett’s literary property trust.USA Today also put the book’s first chapter up. Check it out.

Hubert Selby Jr., a controversial American writer, has died. He was best known for his unsparing look at Brooklyn’s seamy underbelly, Last Exit to Brooklyn, a landmark book that was widely praised but also spawned obscenity trials. His career reached another apogee when his novel Requiem for a Dream, a chilling portrait of addiction, was turned into a movie by director Darren Aronofsky. Here’s the obit from the Times.Also, check out the web only interview with Edward P. Jones at the New Yorker. He talks about Washington, DC, his life, and his upcoming collection of stories. An excerpt: “One of the things that I found out when I did go to college is that people had a very narrow idea of Washington. They thought it was basically the government and the Supreme Court and all of that, and they didn’t know that there were people who had lived there for generations and generations and had really almost nothing to do with the government. That was certainly my mother’s case. She came from the South and was a dishwasher in a French restaurant that just happened to be about a block or so from the White House. Around that time in college, I also came upon James Joyce’s “Dubliners,” and I admired what he had done for the people in Dublin–just everyday, good people. I took a creative-writing course, and I began to think, well, maybe one day I would like to do the same thing for the people of Washington that Joyce had done for the people in Dublin.”

I recently got in the ring with Ed Champion of The Bat Segundo Show to talk about A Field Guide to the North American Family. A victory, a loss, or a draw? You be the judge. (Helpful Hint: It gets better as it goes on. Guinness is, indeed, good for you.)And, assuming you’re still interested, you can see page spreads, and read an interview, in FILE Magazine. Thanks!

Borders’ plan to display more books face-out and, as a result, to stock fewer titles has generated quite a bit of discussion. On our own post about the plan, we received several interesting comments, but I was most intrigued by what commenter Matthew had to say:The Froot Loops example is classic thinking from retailers who enter bookselling from another retail environment.The next time I go down to my local chain Cerealseller to choose my cereal for this week from among the 150,000 cereals on offer Mr Froot Loop can come and offer me some buying advice.Finally, the point of facing out is to attract attention to specific titles from the larger product range. The larger product range sells fewer copies of individual titles, but sells well by total volume… it also serves to attract serious bookbuyers and lend kudos to the bookstore.If chains chose to employ staff with knowledge (and local control) of that enormous range then they’d have a most effective sales tool. These retail gurus need to spend less time in supermarkets and more time at beauty counters and in cell phone stores. Books are a knowledge product requiring retail guidance and salesmanship… do these guys spend as long with their Wheaties as they do with a novel?Emphasis mine. What Matthew has so deftly put into words is something I’ve mulled over since my bookselling days but never quite found the right words for. I’ve always known that knowledgeable booksellers are a huge asset to any bookstore – I was lucky to be surrounded by many when I worked at one – but I had never fully grasped what it means to sell a “knowledge product” as opposed to a “commodity product,” nor had it occured that generally products can be described as one or the other.What’s key here is the distinction between how knowledge products are sold versus commodity products. To use Matthew’s example, when buying a cell phone or going to the beauty counter, you are confronted with many dozens of choices offering an array of specific features suited to a variety of specific needs – bluetooth or dry skin, for example. When it comes to breakfast cereal, you don’t need the guidance as much. The product is cheaper, “wrong” choices cost less, and cereal box mascots aside, one type is generally as good as another.Viewed in this light, it’s crazy to try to sell books as a commodity product because, (and this is just a guess) out of all the retail categories out there, bookstores by far offer the widest array of products, and therefore would require the most guidance and the best systems to help customers find what they are looking for. Undoubtedly, there are many knowledgeable booksellers at chain stores, but if the chains continue to view books as commodity products, their booksellers’ efforts will be futile. It’s also clear why Amazon has been so hugely successful. The site is the ultimate resource for selling knowledge products, with a wealth of information at the ready for anyone looking for a book. It’s possible that, thanks to the internet, the costs are simply too high for chains to go the knowledge-product route, but running in the other direction, towards Froot Loops, hardly seems the answer.For those still interested in this issue even after all this, check out these links:GalleyCat wonders if face-out books will put more emphasis on cover design and follows up with further questions about the co-op payment aspect of this.The Stranger guesses we’ll see more extremely popular and/or bad books face-out at the expense of those hidden gems.A dissenting opinion