Very interesting article from the NY Times today about Amazon and used books. Many assume that Amazon’s ample selection of used books represents a grave threat to authors and publishers, but some economists who looked into the issue found evidence that just the opposite is true. The key point: “When used books are substituted for new ones, the seller faces competition from the secondhand market, reducing the price it can set for new books. But there’s another effect: the presence of a market for used books makes consumers more willing to buy new books, because they can easily dispose of them later.” Read the whole article here.
Mark your calendars. As promised (many months ago) Kate Atkinson, author of the inaugural Litblog Co-op selection, Case Histories, will be stopping by the LBC blog to discuss the book with readers. If you got a chance to read the book – or if you just want to see what all the fuss is about – be sure to visit the blog on Monday, August 29th.
Tam Tam Books, my friend Tosh’s labor of love, released it’s fourth book this past week: Boris Vian’s Foam of the Daze. Vian is mostly unknown in the States but he is one of France’s modern masters. His novels are at once absurd and doleful. Foam of the Daze is his masterpiece.An AdmissionI’ve done something that I do every once in a while and that I feel a bit of guilt about. I’ve put a book down without finishing it. In this case, though, the book was actually very good, and what I read I enjoyed very much. Chris Hedges pulls no punches in War Is a Force that Gives Us Meaning. He ruthlessly whittles away the myth of war and violence until all that remains is the set of lies on which they are based. His arguments are almost too convincing, and after he lays it out, it is hard to make a case for a situation in which the use of force is warranted. I especially enjoyed the way he went about laying all of this out. Instead of proclaiming the virtues of peace, he very clearly described how war becomes a tool that those in power use, willingly or not, to maintain their power. And that’s it, that’s the whole book. And that’s pretty much why I quit about halfway through. He made is argument very convincingly and I found myself quite moved, but then he made his argument again and again. I’ve described here in the past the lingering anxiety that has accompanied opening the throttle, so to speak, when it comes to reading. And now sometimes when I feel that I have extracted the essential nugget of wisdom from a book, I am ready to cast the book aside so that I can get to that next nugget. And, sometimes, this nugget is given away freely before the end of the book. I have become a very thirsty reader.
Borders’ plan to display more books face-out and, as a result, to stock fewer titles has generated quite a bit of discussion. On our own post about the plan, we received several interesting comments, but I was most intrigued by what commenter Matthew had to say:The Froot Loops example is classic thinking from retailers who enter bookselling from another retail environment.The next time I go down to my local chain Cerealseller to choose my cereal for this week from among the 150,000 cereals on offer Mr Froot Loop can come and offer me some buying advice.Finally, the point of facing out is to attract attention to specific titles from the larger product range. The larger product range sells fewer copies of individual titles, but sells well by total volume… it also serves to attract serious bookbuyers and lend kudos to the bookstore.If chains chose to employ staff with knowledge (and local control) of that enormous range then they’d have a most effective sales tool. These retail gurus need to spend less time in supermarkets and more time at beauty counters and in cell phone stores. Books are a knowledge product requiring retail guidance and salesmanship… do these guys spend as long with their Wheaties as they do with a novel?Emphasis mine. What Matthew has so deftly put into words is something I’ve mulled over since my bookselling days but never quite found the right words for. I’ve always known that knowledgeable booksellers are a huge asset to any bookstore – I was lucky to be surrounded by many when I worked at one – but I had never fully grasped what it means to sell a “knowledge product” as opposed to a “commodity product,” nor had it occured that generally products can be described as one or the other.What’s key here is the distinction between how knowledge products are sold versus commodity products. To use Matthew’s example, when buying a cell phone or going to the beauty counter, you are confronted with many dozens of choices offering an array of specific features suited to a variety of specific needs – bluetooth or dry skin, for example. When it comes to breakfast cereal, you don’t need the guidance as much. The product is cheaper, “wrong” choices cost less, and cereal box mascots aside, one type is generally as good as another.Viewed in this light, it’s crazy to try to sell books as a commodity product because, (and this is just a guess) out of all the retail categories out there, bookstores by far offer the widest array of products, and therefore would require the most guidance and the best systems to help customers find what they are looking for. Undoubtedly, there are many knowledgeable booksellers at chain stores, but if the chains continue to view books as commodity products, their booksellers’ efforts will be futile. It’s also clear why Amazon has been so hugely successful. The site is the ultimate resource for selling knowledge products, with a wealth of information at the ready for anyone looking for a book. It’s possible that, thanks to the internet, the costs are simply too high for chains to go the knowledge-product route, but running in the other direction, towards Froot Loops, hardly seems the answer.For those still interested in this issue even after all this, check out these links:GalleyCat wonders if face-out books will put more emphasis on cover design and follows up with further questions about the co-op payment aspect of this.The Stranger guesses we’ll see more extremely popular and/or bad books face-out at the expense of those hidden gems.A dissenting opinion