I’ve had gift cards for some chain stores lying around for months now – gifts from Christmas and my birthday – and yesterday I decided to use them. It was strange though, despite having quite a bit of free money at my disposal, I found it very difficult to buy myself books. Over the last several years I’ve grown so accustomed to buying books very cheaply that I couldn’t rationalize paying full price, even with the gift card. I felt pretty bad about it, too. I know that authors get their paychecks when we buy their books new, but they don’t see any of my money if I buy a book at a used bookstore or a yardsale. I also feel bad because most independent bookstores can’t afford to mark their books down, and even the chain stores only put a handful of titles on sale, but I know that Amazon will have the book I want at 30 percent off, or more. After thinking about it for a while, I decided to get mad at the publishers. Why does a book have to be a luxury good? I won’t pretend to know the economics of bookselling, though I know that it requires many people – all of whom need to be compensated – to put out a book, but does it really make sense to charge 25 bucks or more for a new book? There are probably a lot of people who occupy a grey area as book customers. They enjoy reading but not enough to spend 25 bucks on it or even the 15 they now want for a paperback. Instead they buy a magazine or see a movie or go out to lunch, all equally entertaining in their minds. I don’t know where the money gets squeezed out of the book creation and selling process, but if books get cheaper people will read more and I won’t stand with my nose pressed up to the window of the bookstore staring at new releases that are beyond my means.
Nonetheless with all this cash in hand, I had to buy something, so instead of spending it all on handful of paperbacks or a smaller handful of hardcovers, I decided to buy a truly expensive book, this time for Mrs. Millions who deserves such things. I bought Modern House Three, a Phaidon architecture book of considerable heft filled with glossy pictures of space age homes (she’s an architect). I got a couple of books for myself, too, a couple of novels I’ve been curious about for a long time: Donald Antrim’s The Verificationist and English Passengers by Matthew Kneale. I actually still have some more left on these cards, so maybe I’ll take another stab at the whole chain bookstore thing soon.