The Happy Booker knows that Richard Bausch is leaving Gearge Mason, but is he Iowa-bound? “Not necessarily.”
When: Late Afternoon 10/2/03Where: Walking down my street in a leisurely sort of way.Who: On older gentleman wearing a really sharp fedoraWhat: The Hot Zone by Richard PrestonDescription: “The true story of how a deadly virus from the central African rain forest suddenly appears in a Washington, D.C., animal test lab. In a matter of days, 90% of the primates exposed to the virus are dead, and secret government forces are mobilized to stop the spread of this exotic ‘hot’ virus.”Anyone else like to go bookspotting?
The first chapter (or a fraction thereof) of John Irving’s new novel Until I Find You has been posted at the Random House Web site. This novel looks like standard Irving – in the brief excerpt I noticed two classic Irving tropes, Toronto and a protagonist with a missing father. It’s hard to say if the book will be good or bad. His last couple have been clunkers, but if Irving has managed to recreate some of the magic from his earlier novels in Until I Find You, I’ll certainly read it. According to this article in the Times, he started the book back in 1998, which I’ll take as a good sign. The reviews will probably start coming in soon. The book comes out July 12.Update: Until I Find You gets a “B-” at the Complete Review.
A week doesn’t go by that there’s not some new news related to Dan Brown’s The Da Vinci Code. The plagiarism court case, the book’s paperback release, and the book’s connection to the recently discovered “lost Book of Judas” have all made headlines recently. Not bad for a book that first came out over two years ago. People wonder how the book can continue to sell so well (the paperback sold as many as 500,000 copies in its first week of release), but being on the front page of the newspaper every week goes a long way when you’re trying to move product. Incredibly, with the The Da Vinci Code movie coming out in May we’re actually in for another round of news about the book. Undoubtedly the movie will get tons of press, but I was particularly surprised to see that Google is participating in a special promotion for the movie. If you go to google.com/davincicode and follow the prompts, Google will add “The Da Vinci Code Quest” to your personalized homepage (assuming you have a Google account.) The “Quest” is some sort of puzzle game that officially starts on Monday and there are various prizes being offered. Now, Google has certainly morphed into a pretty big company over the last couple of years, but you don’t really expect them to do promotional tie ins. Once again, The Da Vinci Code seems to be rewriting the rule book.Philipp’s got more details.
Borders’ plan to display more books face-out and, as a result, to stock fewer titles has generated quite a bit of discussion. On our own post about the plan, we received several interesting comments, but I was most intrigued by what commenter Matthew had to say:The Froot Loops example is classic thinking from retailers who enter bookselling from another retail environment.The next time I go down to my local chain Cerealseller to choose my cereal for this week from among the 150,000 cereals on offer Mr Froot Loop can come and offer me some buying advice.Finally, the point of facing out is to attract attention to specific titles from the larger product range. The larger product range sells fewer copies of individual titles, but sells well by total volume… it also serves to attract serious bookbuyers and lend kudos to the bookstore.If chains chose to employ staff with knowledge (and local control) of that enormous range then they’d have a most effective sales tool. These retail gurus need to spend less time in supermarkets and more time at beauty counters and in cell phone stores. Books are a knowledge product requiring retail guidance and salesmanship… do these guys spend as long with their Wheaties as they do with a novel?Emphasis mine. What Matthew has so deftly put into words is something I’ve mulled over since my bookselling days but never quite found the right words for. I’ve always known that knowledgeable booksellers are a huge asset to any bookstore – I was lucky to be surrounded by many when I worked at one – but I had never fully grasped what it means to sell a “knowledge product” as opposed to a “commodity product,” nor had it occured that generally products can be described as one or the other.What’s key here is the distinction between how knowledge products are sold versus commodity products. To use Matthew’s example, when buying a cell phone or going to the beauty counter, you are confronted with many dozens of choices offering an array of specific features suited to a variety of specific needs – bluetooth or dry skin, for example. When it comes to breakfast cereal, you don’t need the guidance as much. The product is cheaper, “wrong” choices cost less, and cereal box mascots aside, one type is generally as good as another.Viewed in this light, it’s crazy to try to sell books as a commodity product because, (and this is just a guess) out of all the retail categories out there, bookstores by far offer the widest array of products, and therefore would require the most guidance and the best systems to help customers find what they are looking for. Undoubtedly, there are many knowledgeable booksellers at chain stores, but if the chains continue to view books as commodity products, their booksellers’ efforts will be futile. It’s also clear why Amazon has been so hugely successful. The site is the ultimate resource for selling knowledge products, with a wealth of information at the ready for anyone looking for a book. It’s possible that, thanks to the internet, the costs are simply too high for chains to go the knowledge-product route, but running in the other direction, towards Froot Loops, hardly seems the answer.For those still interested in this issue even after all this, check out these links:GalleyCat wonders if face-out books will put more emphasis on cover design and follows up with further questions about the co-op payment aspect of this.The Stranger guesses we’ll see more extremely popular and/or bad books face-out at the expense of those hidden gems.A dissenting opinion
I wonder what happened to Derek last night. We were all at Little Joy Jr. (possibly the best bar ever… I hope it lasts). And he disappeared. He was weaving though, so who knows. I bought the Cat Power album the other day, and I am not at all disappointed. I don’t buy music very often (I instead survive on downloaded music and freebies from work), but this one was worth buying. It also helped that I had a giftcard to Tower records. We got the proofs of the cover art for The Recoys record… It looks great. I can’t wait for this thing to come out.
The Loggernaut Reading Series has a truly exceptional interview up with Daniel Alarcon author of the acclaimed collection, War by Candlelight. He touches on many topics: the Iowa Writers Workshop, Peruvian literature, falling out of love with the New York Yankees. There’s also this bit about being on book tour:I like readings. I like meeting people, and generally it works this way: folks that don’t like your book or don’t like you as a person stay at home. The folks who are likely to enjoy it are the ones who show up. So of course it’s very gratifying to have ten or fifteen or however many people buy your book and tell you they think you’re very smart, write well, smell good, etc. Still, I can’t say that I really enjoy traveling, though these days I seem to do a lot of it. When I started the tour I’d been traveling already for three months in Latin America, didn’t really have a place to live in the US, and still had books and clothes scattered in the apartments of various friends, my parents’ place in Oakland, my sister’s house, and elsewhere. I felt incredibly un-tethered to anything, which is exactly the wrong time to be spending nights in hotels, airports, and shopping malls: the trifecta of sad American non-destinations. They bring out the very bleakest in people who are prone to be depressed from time to time.The best readings were in places I’ve lived before – New York, Iowa City, the Bay Area, Birmingham – where friends showed up and brought their friends, or where peruanos showed up just to say they were proud of me and whatnot. Chicago was also excellent, lots of fun. In Boulder I started my reading with two people in the audience. I introduced myself to both of them and shook their hands. The reading was fine, I think they both enjoyed it, and actually a few more people showed up by the time the story had ended. They asked me to read another story and I did. Then afterwards some dude wanted me to sign a galley, an advance reader copy, the one that says very clearly “not for sale, uncorrected proof” on the cover. He told me with an innocent smile that he’d bought it used on Amazon. I was like, Are you fucking kidding me? I think he expected me to congratulate him on having found such a bargain. But he was so earnest and excited to meet me that he even had his two daughters pose for a picture with me. Maybe he’ll buy my next book. Or not. I don’t even know why I was mad; it’s not like I don’t buy used books.