Confirming some rumors that have been floating around the Internet, Amazon unveiled a new design for its product pages today. This may not be of interest to many, but I am fascinated by the way Amazon evolves, adding features and slowly reinventing itself over time. Most striking about the new pages is the huge photo of the book cover that now gets prominent placement. This seems like a good thing for shoppers. When you’re buying books over the Internet, it’s hard to assess the more tangible aspects of a book, so the big photo seems like a good move. At first glance the pages are much longer as well with editorial reviews and then customer reviews stretching well down the page. The sidebar(s) are gone too, giving the pages a more spare look. I guess the idea here is that Amazon is pushing for the impulse buy… maybe trying to make readers more likely to buy the book without reading the reviews below. Here is a look at one of the new pages. Any thoughts?
Update: Whoa, they’ve added other features, too. Check this out. You can see the “the 100 most frequently used words in this book,” and see other stats like number of characters (444,858 in Gilead) and words (84,830), which amounts to 5,424 words per dollar… not a bad deal, I guess.
Update 2: Now all this new stuff is gone. I wonder if the new features and look will come back or if Amazon was just performing some cruel experiment on us.