Look Who’s Back

I know that some folks out there are interested in the travels of our friend Cem. But because he is currently somewhere near the border of Thailand and Burma, it has become difficult for him to update as often as he (or we) would like. Therefore I have taken it upon myself to excerpt some of the emails that we have been exchanging. I do this partly because it’s another way to keep track of this wily character but also partly because I always find talk of travels to be a good igniter of interesting discussion. So, lets leave it at that for now. His last email bore some good news for Realistic Records (from halfway around the world no less!!) as well as the sort of scheming that would make Maqroll and Bashur proud ( You should really read this book! Gabriel Garcia Marquez loves it. And frankly, I think it might be the best book I’ve ever read. I gave it to Cem to read while he travels around the world. You can see how it has already attached itself to his psyche):max,couple things.1.a qoute from my friend kevin, a serious music junkie and collector, whose taste in music i respect more than anyone i know. this email was sent to me before i told him to buy your record:”music-wise, soulseek is still saving my life. i’m watching out for the RIAA these days, though. $150,000 a song! http://www.cnn.com/2003/TECH/internet/07/01/download.music.ap/index.htmlmy top 8 albums in 2003 so far: (no particular order)junior senior : d-d-d-don’t stop the beatdelgados : haterecoys : rekoysdat politics : plugs pluspostal service : give uporanges band : all arounderlend oye : unrestbroken social scene : you forgot it in people”thats right fooo! realistic up an runnin![2 is of little interest to you, faithful reader, so let’s move on to 3.]3.i think that ill be following maqroll, thanks very much. as you know and i now fear, this will mean going dead broke and having to figure a way out of it. i have already begun the most basic level of planning for a small import venture involving Burmese laquerware from Mandalay and/or ethnic textiles for sale in small markets and possibly wholesale to shops. i need to speak with Thibault. i am not kidding max – the stuff is beautiful, cheap, pleantiful, and there is noone selling it that i can find in the US. you will hear more on this later – i really think that it might work.. if it aroused your interests, Mr Bashur, we could both perhaps share in the success.all for now,cem.Indie Rockers kan rede 2Cem’s friend Kevin and his fantastic list of this year’s best indie rock reminded me of, what else, a book. If you walk down the music aisle in any bookstore you will see shelves and shelves of books about the Beatles and the Stones and their compatriots in classic rock. There will also be bulging shelves of books on jazz, blues, and even world music. Punk rock, once the vanguard of the antiestablishment even warrants it’s own chunck of shelf space (Please Kill Me by Legs McNeil is by far the best book on punk, by the way). But what about indie rock? Should a fan of this lowly but noble genre of music go without adequate reading material? No longer. A couple of years ago music journalist Michael Azerrad put together a book called Our Band Could Be Your Life that chronicles the rise and fall of thirteen seminal indie rock bands. Detailed chapters on Black Flag, The Minutemen (whose line from Double Nickels on the Dime supplies the title of the book), Mission of Burma, Minor Threat, Husker Du, The Replacements, Sonic Youth, Butthole Surfers, Big Black, Fugazi Mudhoney, and Beat Happening, effectively constitute the history of rock and roll for a generation of music fans.Hey Hey L. A.I’ve been in LA for almost 3 years now, and it long ago lost it’s shiny newness for me, but it’s still a big enough place that it continues to reveal itself to me bit by bit. The other day I was driving home from work and something I heard on the radio reminded me of the way radio stations in other towns that I’ve lived in used to do spoof versions of popular songs to make them refer to something going on in that city; like when I was growing up Washington DC and the morning drive guys were always playing Aerosmith songs that had been turned into spoofs of Mayor (for life) Marion Barry and his crack habit. For a second, whatever I was hearing on the radio made me think that they were playing a goofy made up song about LA. Then I realized that I wasn’t listing to a spoof song, but a real song, probably a song that’s very popular among the kids right now. It just so happened that this song, subconsciously almost, heavily references Los Angeles. The more I thought about this and the more I let it inform my music listening and TV watching and movie viewing, the more I realized that a huge portion of American pop entertainment consciously or, more frequently, subconsciously references Los Angeles in such a way that you could only really be aware of it if you have spent a decent chunk of time in this odd city. The implications of all this are somewhat startling. Many folks get upset that America’s monopoly on popular entertainment results in a monopoly of American values and beliefs. The reality, though, is that America’s popular effluvia is simply the values of Los Angeles and its accompanying entertainment culture masquerading as American culture. It’s possible that because I am simultaineously a Los Angeles insider and a Los Angeles outsider I am particularly apt to find this disturbing. Nonetheless, I can’t shake the feeling that this is not a particularily good thing.A couple more quick notesYesterday when I was out driving, I saw a car with this vanity plate: FAKE TAG. I gave a chuckle and then decided that it’s only funny if the plates really are fake.

Borders’ plan to display more books face-out and, as a result, to stock fewer titles has generated quite a bit of discussion. On our own post about the plan, we received several interesting comments, but I was most intrigued by what commenter Matthew had to say:The Froot Loops example is classic thinking from retailers who enter bookselling from another retail environment.The next time I go down to my local chain Cerealseller to choose my cereal for this week from among the 150,000 cereals on offer Mr Froot Loop can come and offer me some buying advice.Finally, the point of facing out is to attract attention to specific titles from the larger product range. The larger product range sells fewer copies of individual titles, but sells well by total volume… it also serves to attract serious bookbuyers and lend kudos to the bookstore.If chains chose to employ staff with knowledge (and local control) of that enormous range then they’d have a most effective sales tool. These retail gurus need to spend less time in supermarkets and more time at beauty counters and in cell phone stores. Books are a knowledge product requiring retail guidance and salesmanship… do these guys spend as long with their Wheaties as they do with a novel?Emphasis mine. What Matthew has so deftly put into words is something I’ve mulled over since my bookselling days but never quite found the right words for. I’ve always known that knowledgeable booksellers are a huge asset to any bookstore – I was lucky to be surrounded by many when I worked at one – but I had never fully grasped what it means to sell a “knowledge product” as opposed to a “commodity product,” nor had it occured that generally products can be described as one or the other.What’s key here is the distinction between how knowledge products are sold versus commodity products. To use Matthew’s example, when buying a cell phone or going to the beauty counter, you are confronted with many dozens of choices offering an array of specific features suited to a variety of specific needs – bluetooth or dry skin, for example. When it comes to breakfast cereal, you don’t need the guidance as much. The product is cheaper, “wrong” choices cost less, and cereal box mascots aside, one type is generally as good as another.Viewed in this light, it’s crazy to try to sell books as a commodity product because, (and this is just a guess) out of all the retail categories out there, bookstores by far offer the widest array of products, and therefore would require the most guidance and the best systems to help customers find what they are looking for. Undoubtedly, there are many knowledgeable booksellers at chain stores, but if the chains continue to view books as commodity products, their booksellers’ efforts will be futile. It’s also clear why Amazon has been so hugely successful. The site is the ultimate resource for selling knowledge products, with a wealth of information at the ready for anyone looking for a book. It’s possible that, thanks to the internet, the costs are simply too high for chains to go the knowledge-product route, but running in the other direction, towards Froot Loops, hardly seems the answer.For those still interested in this issue even after all this, check out these links:GalleyCat wonders if face-out books will put more emphasis on cover design and follows up with further questions about the co-op payment aspect of this.The Stranger guesses we’ll see more extremely popular and/or bad books face-out at the expense of those hidden gems.A dissenting opinion