In a post last December, I briefly explained why books first come out in hardcover and then, nine to eighteen months later, they come out in cheaper paperback versions. This has become a standard in the book industry, and as a result, some readers, myself included, are leery of books that come out in paperback first without ever being released in a hardcover edition. “What is wrong with this book,” I think to myself, “that the publisher didn’t want to release it as a hardcover?” At the same time, many readers, including myself, are frustrated that the book industry is so rigid like this, and that it is so expensive to purchase a brand new book. Laura Miller in the Times Sunday Book Review goes over many reasons why the current setup is counter-intuitive, including this one: “riskier books rely heavily on reviews and other media coverage to attract readers, but the reviews appear when the books are new. By the time the books show up as affordable paperbacks, the spotlight has moved on.” Miller wonders if the industry’s rigid selling strategy might be thawing, and she points to David Mitchell’s popular new book Cloud Atlas, recently released as a paperback original, as a sign. Read the column here.
Hardcover or Paperback?
Appearing Elsewhere
I stopped by the Vroman’s Bookstore blog today to answer some questions about teaching creative writing. On Tuesday, June 3rd, I begin teaching a 6-week beginning fiction class for their Vroman’s Ed program.Also, if you have a teenager, you might consider signing him or her up for my summer fiction writing class for high school students, which begins Tuesday, June 24th. If you are a teenager, and you’re reading this blog, well, you rock and I want you in my class!
What People Are Reading… Part 3
Hardcovers are expensive! So, what about paperbacks. What are people buying and reading right now? Last year’s addition to the Mariner Books “Best American” series of the Dave Eggers edited The Best American Nonrequired Reading 2002 was a big hit. It reprinted the best and the wierdest articles and stories culled from a wide array of publications from The Onion to Spin to The New Yorker. People are quite excited to see that another installment is out. The Best American Nonrequired Reading 2003 is once again edited by Eggers and the book features a clever introduction by none other than Zadie Smith. Meanwhile, Clint Eastwood’s Mystic River, an early Oscar favorite, is already pushing sales of the book that it’s based on, Mystic River by Dennis Lehane. The book gets rave reviews from everyone who reads it (and I suspect the movie will be similarly received once it hits theaters.) Also, in fiction, two big award winners are selling like proverbial hotcakes now that they are out in paperback. Last year’s Booker Prize winner Life of Pi by Yann Martel shows no sign of slowing after months of steady sales. Almost every single person I know has read it by now. New in paperback is the book that was awarded last year’s Pulitzer, Middlesex by Jeffrey Eugenides, a sweeping family saga with a healthy dose of gender confusion. Finally, a book that I haven’t mentioned in at least a week, one of my all time favorites, The Adventures and Misadventures of Maqroll by Alvaro Mutis, a future Nobel Prize Laureate if there ever was one. It’s been nearly a year since I read this book, and I still can’t stop talking about it. I would estimate that my endless chatter about this book has sold hundreds of copies by now, and if the people who bought it recommend it to their friends, as they surely must have, and those friends recommend it to their friends and so on, then before long we will have a worldwide Maqroll revolution on our hands, and the world will be a better place.
More New Books
Last time I was at the book store I noticed an interesting cultural history sort of book called Rats: Observations on the History and Habitat of the City’s Most Unwanted Inhabitants. The “city” is, of course, New York City and the book uses rats as a vehicle to explore the New York’s intricacies and tribulations. The author of the book, Robert Sullivan, is known for his quirky, narrative-based non-fictions, The Meadowlands and A Whale Hunt. If you’re into the whole rat thing check out this Newsday journalist’s account of an evening spent “ratting” with Sullivan. From rats to elephants: during my daily travels the other day I caught an interview with the author of an interesting-sounding book on one of the local public radio shows. Hiding the Elephant: How Magicians Invented the Impossible and Learned to Disappear is a history of the magic act written by a master magician, Jim Steinmeyer. The book describes the origins of tricks that have become magic cliches, like sawing a lady in half. He also seeks to describe the interesting blend of mystery, showmanship, and hucksterism that embodied the turn of the century magic show. Finally, I mentioned the other day the centennial of the birth of Dr. Suess. It turns out that there is a sturdy coffee table book to commemorate this event. It displays his life and work and bears the somewhat dubious title: The Seuss, the Whole Seuss and Nothing But the Seuss.
Harry Potter’s Big Numbers Attract a Wide Spectrum of Retailers
The numbers are huge, 8.2 million copies sold in 24 hours in the U.S., 2.65 million in the U.K., but Harry Potter isn’t necessarily a boon for book stores. The big chains, Barnes & Noble, Amazon, and the like, discount the book sharply in order to compete with one another, and then they hope that customers will pick up some other books where the profit margins are better. Independent bookstores are far less likely to discount at all. They don’t get the books in large enough quantities to get a deal from the publisher, and, less efficient than the chains, they can’t afford to trim profit margins much.Generally, this is the case for most any bestseller, where the chains discount 20%, 30%, even 40% or more, and the indies sell books at full price, getting by on atmosphere, customer loyalty, and skillfully selling non-bestsellers that may not be on the front tables at chain stores. In the case of Harry Potter, however, a whole nother layer of retail establishments gets in on the action. The big box stores, like Wal-Mart, Costco, and Target, have already put the squeeze on the bookstore chains with bulk quantities of deeply discounted bestsellers, so a book like Harry Potter fits nicely into their business plan. But the net is cast even wider for Harry Potter. Grocery stores, usually not likely to have much in the way of books aside from the occasional rack of mass-market paperbacks by the register had stacks and stacks of the final boy wizard installment. Even Best Buy, whose products are probably more typically responsible for a decline in reading, had customers lined up at midnight so it could sell the book, placing Harry Potter alongside the Wii and the PlayStation3 in the pantheon of must have products hawked by the electronics giant.And so, by selling the book at full price and getting by on charm, it’s likely some of the indies got a bottom line boost from the Potter madness, but for the chain stores, squeezed by other giant corporations, profits may be tougher. On a much smaller scale, this challenge was evident in Malaysia, where book chains protested the price slashing of grocery giants, who sold Harry Potter at below cost, by boycotting the book (imagine Barnes & Noble trying that!) Eventually, the Malaysian booksellers worked out a deal with Penguin, Harry Potter’s distributor in the country, but the episode highlights the high stakes competition that book retailers face when they are forced to go up against retail heavyweights.
Upcoming Books: Daniel Alarcon, Shalom Auslander, Tash Aw, Frederic Beigbeder
There’s some interesting fiction hitting stores in the next few weeks. Here are some to look for.You may remember Daniel Alarcon’s story “City of Clowns” from the summer 2003 debut fiction issue of the New Yorker (it also appeared in The Best American Nonrequired Reading 2004. Now the story, about a newspaperman in Lima, will anchor a debut collection called War by Candlelight. According to HarperCollins the collection “takes the reader from Third World urban centers to the fault lines that divide nations and people.” If you want to sample more of Alarcon’s writing try “The Anodyne Dreams of Various Imbeciles,” originally published in The Konundrum Engine Literary Review or you can enjoy this musing about the Mall of America at AlterNet.Another debut collection coming in April is Shalom Auslander’s Beware of God. In a recent review at small spiral notebook, Katie Weekly compares Auslander’s writing to that of Philip Roth and Woody Allen, but goes on to say: “Unlike the angst-ridden, often cynical work of Roth or Allen, Auslander’s stories are more observational, sometimes magical and always humorous.” (err… don’t know if I’d describe Woody Allen as angst-ridden, but anyway…) If that sounds like something you’d be into, I highly recommend you listen to Act 3 of this recent episode of “This American Life,” in which Auslander reads his story “The Blessing Bee.” If you like that you can read another story from the collection, “The War of the Bernsteins,” here.The Harmony Silk Factory, the debut novel by 25-year-old Malaysian author Tash Aw has been compared to The English Patient in the British press. The book takes place in Malaysia in the first part of the 20th century, and centers around the textile factory that gives its name to the novel. The book is already creating a generous amount of buzz on both sides of the Atlantic including being chosen as one of Barnes & Noble’s Discover Great New Writers selections for 2005.As this recent article in USA Today discussed, Jonathan Safran Foer’s Extremely Loud and Incredibly Close isn’t the only novel to deal with 9/11 that’s coming out this spring. French author Frederic Beigbeder’s Windows on the World takes place in the final hours of the restaurant of the same name. The book is actually two years old and was very successful when it first came out in France, debuting at number two on the French bestseller list. The early reviews are good, with Publishers Weekly describing the book as “on all levels, a stunning read.” Still, the subject matter may be too wrenching for American readers. Beigbeder acknowledges in the Author’s Note that he altered the English version of the book slightly because he was concerned that the book was “more likely to wound” than he intendedStay tuned. I’ll be posting about more forthcoming books soon.
Abebooks buys Bookfinder.com
Abebooks, the Canada-based book listing service has acquired Bookfinder.com, a search engine that compares prices of books from a variety of sources including Amazon, Barnes and Noble, Powells and hundreds of other smaller stores. They also list books from Abebooks site. Bookfinder.com founder Anirvan, in his blog post announcing the sale, said We will remain an independently operated and managed entity based out of Berkeley, but we’ll now also be able to draw upon our Canadian friends’ technology resources and industry expertise to help us develop our ideas, and make this an even more useful service for book buyers and sellers.What’s in this for Abebooks? Presumably Bookfinder.com generates a decent amount of affiliate revenue by referring shoppers to all of these different book stores. Abebooks will get that revenue and they won’t have to pay Bookfinder.com referral fees any more. I’m guessing that Bookfinder.com generates a decent fraction of Abebooks’ traffic. Abebooks will now have some control over that entry point. I know a lot of serious book people use both sites to help build their libraries, and I’m sure they’re hoping that this partnership will result in more features not fewer.Also, if you’ve never used Bookfinder.com before, you should give it a try. It’s great for comparison shopping, and it covers books from all eras, including older books that typically aren’t available through Amazon. I also use Bookfinder.com to price old books. Wondering what that old book you’ve been holding on to is worth? Search for it on Bookfinder.com and you’ll see what various retail establishments around the world are selling it for.