I’m sitting in a Barcelona internet cafe in the completely empty non-smoking section… The smoking section is packed. It’s only noon though, so it seems like most of the city isn’t really awake yet. We are staying about four blocks from Gaudi’s Sagrada Familia. It is under construction as it has been for decades, and it is a bizarre building to look upon. Over the next couple of days we will see some of Gaudi’s other work. Today: art museums and La Boqueria, Barcelona’s massive open air food market. I had hoped to get a lot of reading done on the plane, but the trip was so grueling that I didn’t accomplish much. I worked my way through the first issue of The Believer, McSweeney’s magazine about books and other fluff. Heidi Julavits’ article about the lost art of book reviewing is the high point, after that it’s mostly uneven to dull. But, hey, at least the folks on Valencia keep churning out new and interesting projects. Til next time…
I can’t believe I’ve never mentioned this: My landlord is the moderately famous French philosopher and Columbia University professor, Sylvere Lotringer. He co-wrote a book with Paul Verilio called Pure War, and gave us each copies when we signed the lease. He is married to Chris Kraus a novelist/filmmaker from New Zealand/Germany. Just now he called to talk about the plumber.
The screws are tightening as the holiday season draws near, and though all I want to do is post on this blog, there is just so much to get done before I head back home for the holidays. Luckily, head Millions correspondent, Brian, has supplied me with a wealth of material over the past couple of days, from which I will borrow liberally and/or quote verbatim.I was at the book store yesterday, and I saw that Brian had placed this book on display with a little card reading. “Has a book ever become so obsolete, so quickly,” which, along with this news story about bearded Saddam dolls, is proof that the American news-based satire business is as fast-paced as the news itself… I’ll just have to add those items to my cache of “most wanted” decks of cards (which come in original [Iraqis], retaliatory [Republicans], and counter-retaliatory [Democrats]), Enron spoofs, and hilarious um… other Enron humor. Seriously, though, there are literally hundreds of books like these: super-topical, amusing books that are rushed to market while the story is still hot in the hope that it will drag on long enough to bring in a nice profit before the books become obsolete, relics of the churning news cycle.Brian also sent me links to a couple of interesting book-related news stories: “This link is to Harold Bloom’s review of the new Don Quixote – Bloom considers it the greatest novel ever written. Note: the review is an edited extract from Bloom’s introduction, so those that have the book… skip it — Bloom does mention that he believes [Edith] Grossman’s translation to be amongst the finest of the past 500 years.” Another story from across the pond: “An interesting article using Vernon God Little (this year’s Booker Prize winner) as the jumping off point to explain why the Booker Prize is irrelevant crap!”
Franzen’s name looms appropriately large on the cover (in a font that recalls Ed Ruscha [edit: or Wayne White]), as does what appears to be a variety of blue jay a Cerulean Warbler. All of this is set atop a lake scene at sunset, the evergreen trees in the background suggesting northern latitudes.
As we noted in our 2010 book preview: “The excerpt from the novel that appeared last year [in The New Yorker] was notable for its return to the more generous ironies that endeared The Corrections to our ‘Best Fiction of the Millennium (So Far) panel.'”
The effects of Amazon.com on the book industry, the debate as to whether it is good or bad for the cause of reading and literature, remains heated, and I find myself rooting both for and against Amazon. One thing that I AM decided on, though, is that Amazon watching is fun. Whether they are announcing a new innovation with a front page letter from CEO Jeff Bezos, like the recent introduction of the “Search within a book” feature, or just slipping new technologies quietly into their listings, there always seems to be something new popping up there, and each new feature seems like it generates another round of debate about this behemoth of a website. The feature I discovered yesterday isn’t likely to ignite too many debates, but I found it interesting nonetheless. Part of what is fascinating about Amazon is the way they turn the inner workings of their operation into content for the website. Features like Purchase Circles, “Customers who bought this item… also bought these books…”, and “Customers who bought books by this author… also bought books by these authors…, take information that typical companies guard closely and turn it into entertainment for readers and fodder for search engines. The new feature that I noticed the other day is called “Early Adopters.” According to Amazon, “These are the newest and coolest products our customers are buying. The following lists, updated daily, are based entirely on purchase patterns.” The term “early adopter” has more or less entered the popular vocabulary in recent years. Books like Malcolm Gladwell’s The Tipping Point have popularized the notion that there is a certain type of person that is predisposed to seeking out, learning about, and owning the newest technologies. This idea is based on the broader theories of an economist named Everett Rogers whose book Diffusion of Innovations (1965) explained that individuals could be divided into five categories based on their openness to innovations. 2.5% of the population are Innovators; these are the extremely adventurous, willing to take risks on unproven technologies. These folks pay top dollar to be some of the first people in the world to own flat screen televisions and Segways. 13.5% of the population are Early Adopters; these are the folks who have the insight to seek out the best of new technologies and with their buying power and word of mouth, they can turn an obscure new product into a household item. Early adopters are considered among the most important consumers in the marketplace, and when a new product is introduced marketers spend millions directing ads at this population, knowing that they can make or break their new product, a fact clearly not lost on Amazon in the naming of their new feature. The rest of the population is less exciting. The Early Majority (34%) is slightly more adventurous than average, the Late Majority (34%), slightly less. Then there are the Laggards (16%) with their rotary phones and wooden tennis rackets. Clearly, marketers have no patience for folks with more “classic” tastes, and the marketers at Amazon are likely no exception, hence their choice of buzz words. What’s interesting about the Amazon “Early Adopters” area is that, along with more typical applications like Electronics and Cameras, they apply the term to music and books, where new products are more likely to be derivative than innovative. Regardless of their intent, the algorithm used to generate the list for books needs some work, since the list is clearly made up of books that are being purchased in bulk by students, churches, and self-published authors, not books that are being purchased by folks with literary tastes on the cutting edge.
Bookseller Chick describes what is currently the bane of booksellers everywhere: those Bluetooth cell phone headsets.In the past, once this formerly erratic behavior was observed the bookseller could then take extra caution or at least have an answer to give other customers if they came up and complained about the person talking to themselves, but now we are left wondering. Are they on the phone? Are the talking with aliens on the rock formerly known as the planet Pluto?When I worked at the bookstore in Los Angeles a few years back, the Bluetooth thing was starting to take hold (they’re early adopters out there with all things cell phone), and all too often, thinking I was being summoned by a book buyer in need of assistance, I would find a patron chatting into his ear piece, as if insane. Worse yet, we would be subjected to half conversations of an all-too-often personal nature – discussions about cheating spouses, play-by-plays of recent therapist sessions, and the like. Makes me glad I don’t work retail any more.