Would you eat the marshmallow or would you resist temptation? That is the question. Our own Michael Bourne gets to the meat of why the mallow experiment fascinates us at The New York Times Magazine. “The tale of the marshmallows, as presented in Goleman’s book, read like some science-age Calvinist parable. Was I one of the elect, I wondered, a child blessed with the moral fortitude to resist temptation? Or was I doomed from age 4 to a life of impulse-driven gluttony?”