“‘Moby Dick is one of my favorite books, but let’s face it — it’s a hot mess,’ says Evison. ‘If I had software that said, ‘Look, maybe this four-page essay on scrimshaw isn’t gonna fly with your 28 to 40 male [demographic],’ what would we have lost with that? Sometimes, you know, it’s just got to be a little bit of a dictatorship.'” When e-readers and marketing tactics collide.