“But even among its peers, Louie is an outlier. It is a show that, more than any other, both caters to this new kind of audience — the Laptop Loners — and has, as its creator, a member of the club…we are living in the iGeneration, in which the self is projected back toward the world via social media. But whereas many Americans weave their public personas from curated chains of cultural signifiers — think of the popular web platform tumblr, where users ‘express themselves’ by posting digital reproductions of existing images — [Louis] C.K. aims for something more penetrating, a filmic representation of his own psyche,” claims the Los Angeles Review of Books.