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Amazon announced a new crop of digital reading devices today – bringing their lineup to seven in total. The new $119 Kindle Paperwhite features an “ambient light” display, an eight-week battery life, and adjustable fonts; the 3G version will retail for $179. A new Kindle Fire HD starts at $199 — and one with an 8.9″ display starts at $299. Meanwhile the standard Kindle has dropped in price to $69, and the standard Kindle Fire is down to $159. Additionally, Jeff Bezos announced the debut of a new $1.99 Kindle Serials program: customers can buy a serial once, and seamlessly receive all future installments as they come out. The full rundown of announcements (including this mind-blowing chart) can be found on The Verge‘s liveblog.