Pun titles for the win

By posted at 12:00 pm on July 3, 2012 0

In which Jami Attenberg (whose forthcoming The Middlesteins made it to our big 2012 second half books preview) discusses the outright mockery of Jeffrey Eugenides’s pseudo-famous vest in the web advertising campaign (which–full disclosure–also ran on The Millions) for Jennifer Weiner’s The Next Best Thing: “Hit Me with Your Vest Shot.”

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