The Pandora of Books

By posted at 12:01 pm on July 19, 2011 0

In The Atlantic, Johnathan A. Knee writes about how curation and aggregation can be more profitable than content creation. That is the idea behind BookLamp, a new search engine based on books’ content and writing style, not sales data. “At times, being able to ignore the marketing data can be good for the recommendation,” explains CEO Aaron Stanton.

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