In a long tradition of online experimentation, Amazon has now started including something called “Shopping-enabled Wikipedia Pages” in its internal search results (see the second result here). Now you can view a copy of Wikipedia pages for authors like David Foster Wallace, J.K. Rowling, Jonathan Franzen, and probably thousands of others. How can Amazon do this? Wikipedia pages are free for anyone to reuse for almost any purpose, so long as the license info is displayed. Why is Amazon doing this? It wants free content that it can monetize.