The Dan Brown Hype Machine

September 2, 2009 | 1 book mentioned 3

Amazon has given its entire front page over to a “letter” from CEO Jeff Bezos touting Dan Brown’s forthcoming gnostic thriller The Lost Symbol. It’s a mix of hyperbole and “thrilling” intrigue. My favorite excerpts: “This is one of the most anticipated publishing events of all time.” “The book remains so deeply under wraps that we’ve agreed to keep our stockpile under 24-hour guard in its own chain-link enclosure, with two locks requiring two separate people for entry.” Bezos goes on to promise that Amazon will deliver Kindle owners the book “wirelessly while [they] sleep.”

created The Millions and is its publisher. He and his family live in New Jersey.