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Judas: Bookseller

By posted at 6:36 pm on April 9, 2006 1

coverThe revelation of the so-called “Book of Judas” last week made for some good news stories. The newly discovered gospel claims that one of history’s oldest bad guys wasn’t so bad. It’s a provocative story and there’s an element of Indiana Jones to it all, as the lost text was found in Egypt and made its way to the public through years of intrigue and backchannel trading. Scholars, meanwhile, are already debating how relevant the document is. The New York Times article on the gospel gets into the scholarly debate somewhat, but an illuminating essay by David Kopel at the Volokh Conspiracy explains why the “Gospel of Judas” is not a lost book from the Bible, but rather a Gnostic text. But what interests me most are not the theological ramifications of the find, but how its public unveiling is tied to the release of so many books (and a movie).

First of all, it’s unlikely that this news would be of such interest were it not for the success of The Da Vinci Code, which has made once obscure Gnostic texts mainstream reads for fans of Dan Brown’s book. It’s also worth noting that The Da Vinci Code movie comes out soon, on May 19th, which is sure to keep early Christian mysticism in the news. But then there are the books themselves. National Geographic, which officially made the documents public, has two related books out now: The Gospel of Judas, which is an annotated translation of the original documents, and The Lost Gospel, which is about the discovery of the gospel and the research that went into deciphering it. The David Kopel essay cited above mentions an AP story in which James M. Robinson, a rival to the National Geographic scholars, explains why the find is probably not all that important. It turns out Robinson has his own book on the gospel coming out, too, The Secrets of Judas, which gives his view on the find.

So, for something that was portrayed in the media as a stunning new find, this all seems to be very stage managed to me. The Gospel of Judas itself has been floating around since the 70s, but the three books (and the National Geographic TV special) all seem timed to hitch onto The Da Vinci Code’s next wave of publicity as Dan Brown emerges from his court proceedings and his best seller hits the big screen.

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One Response to “Judas: Bookseller”

  1. Bryan Catherman
    at 2:26 pm on April 10, 2006

    This is a clear example of the effectiveness of the press release and utilizing the media in marketing. Thanks for the links to the articles.

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