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BMW Audiobooks

By posted at 4:23 pm on February 6, 2006 0

BMW got huge publicity and probably sold a few cars with their BMW Films campaign a few years back, in which the company commissioned several famous directors to create short films that featured various BMW models. Now BMW is trying again with BMW Audiobooks, “a unique series of specially-commissioned short stories showcasing the work of some of the finest contemporary writing talent.” A new story will be available for download every two weeks. Now, this being BMW, I’m sure the product placement will be done in a classy way, but I can’t help but think that this does little more than turn “some of the finest contemporary writing talent” into shills writing ad copy. And lest BMW think they are being innovative, it should be known that another car company was seen paying an author to get characters into its cars less than two years ago.

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